Feb 21 2024 49 mins 9
In response to the findings of BrightLocal's Brand Beacon Report 2024, this episode sees us speak to enterprise expert Steve Wiideman about all things multi-location SEO.
In this wide-ranging and tactical nugget-filled conversation, Steve covers the challenges and opportunities available to multi-location SEOs today, and shares his proven processes for working with brands.
Listen to learn:
- Steve's expert take on the findings of the Brand Beacon Report 2024
- Why social media isn't the quick fix for multi-location brands that some think it is
- How agencies can develop a one-pager that sets out everything the HQ of a brand needs to know about local SEO
- Why some brands struggle to get on board with local SEO
- Preventing roadblocks and getting buy-in when working with enterprise brands
- The multitude of ways brands can use AI, and what to avoid when generating content with AI
- The data-backed secrets of success for a brand location page
- Advice for SEOs uncertain about the future of search in a world with AI
As you can see from the list above, it's a long one, but absolutely worth getting stuck into if you're working with big brands or looking to do so.
Resources:
- BrightLocal's Brand Beacon Report 2024: https://www.brightlocal.com/research/brand-beacon-report/
- Wiideman Consulting Group: https://www.wiideman.com/
- A Data-Driven Strategy for Optimizing Location Pages to Rank in Google: https://www.wiideman.com/location-pages-for-seo
- Wiideman Search Engine Marketing Tutorials and Checklists: https://www.wiideman.com/learn
- Steve on X: https://twitter.com/seosteve
- Steve on LinkedIn: https://www.linkedin.com/in/seoexpert/
- Steve on TikTok: https://www.tiktok.com/@seosteve
- Steve on Instagram: https://www.instagram.com/seosteve/
