The Ecommerce Roadmap

Mar 03 2025 261 ep. 28 mins 321

The Ecommerce Roadmap Podcast artwork

Join Susan Bradley on The Ecommerce Roadmap. Each week, we'll take you behind the scenes of real stores where you’re going to learn actionable strategies and tips that will fast-track the growth and profitability of your ecommerce business.

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257: The 'Marketing First' Strategy That Grew This Business to 4.6M Views

Mar 03 2025 42 mins

Are you a Marketing First store owner? I always say that Marketing First store owners will get more sales than store owners who don’t make their marketing a habit. It does not have to take up a lot of time, but it does need to be a regular part of your business activities. In today's episode, we're bringing you a real-life success story that embodies the essence of being a mark

256: How Pivoting and Consistency Doubled Sales for Wendy

Feb 24 2025 35 mins

In this episode, we’re learning from Wendy's incredible journey of doubling her sales within a year. After a motivating comment in our Inner Circle group, we invited Wendy to break down her success into actionable steps that we can use in our own businesses. Tune in for a detailed breakdown of Wendy’s successful strategies and learn: 📈 How Wendy crafted a step-by-step plan t

255: These 7 habits predict success, start implementing them now!

Feb 17 2025 26 mins

Susan shares the 7 habits that are the best predictors of an online store’s success. These are habits that can be practiced by store owners at any level of business, from mindset to practical tips for overcoming any obstacle. Tune in and find out if you’ve got these 7 habits that predict success! RELATED LINKS: Want Better Results? Do This First. https://thesocialsalesgirl

254: Everything you want to know about Reliable Revenue

Feb 10 2025 45 mins

Reliable Revenue is a once-a-year intensive course focused on building a long-term conversion system to maximize customer lifetime value through email marketing strategies and automations. It does not cover traffic, ads, or SEO but ensures businesses are set up to convert effectively. The program is designed around Klaviyo and Shopify, though Klaviyo integrates with other platforms

253: Make your Brand + Products Stand Out

Feb 03 2025 35 mins

Susan and Bonnie Christine discuss how surface pattern design helps businesses stand out through custom branding. Bonnie, a self-taught designer, turned her passion into a career by taking small, consistent steps. Surface design applies to products like fabric, wallpaper, and stationery, offering income through licensing or sales. Bonnie’s free workshop, Your Pattern Playbook (F

252: Use these 3 Steps to Get Featured in Gift Guides

Jan 27 2025 31 mins

Getting your products featured in gift guides can be a game-changer for your business. It builds credibility, boosts sales, and gets your brand in front of the right audience—all without paying for ads. In this episode, I sit down with Gloria Chou, a PR specialist who teaches small business owners how to land media coverage without hiring an expensive PR agency. She shares exactl

251: 10x’ing Jane’s Sales

Jan 20 2025 56 mins

In this episode, we’re talking with Jane Harbison, a talented fashion designer and business owner with a clear goal: to 10x her sales this year. Jane specializes in digital sewing patterns for boys and men, and she’s sharing her journey of balancing creativity with business strategy. We cover the exact steps Jane is taking to grow her revenue sustainably, the challenges she’s

250: The strategy that will generate the sales you want

Jan 13 2025 38 mins

Ever wondered how to turn your passion project into a thriving, multi-six-figure business? In this episode, Birgit Tolman, owner of The Wishing Thorn, shares the exact strategies she used to transform her cross-stitch shop into a consistent revenue generator. Here’s what you’ll learn in this episode: How Birgit connected with her audience by sharing her personal interests and

249: "Stabbing in the dark is gone. I know how to create income..."

Jan 06 2025 35 mins

Ever feel like growing your business is just one high-stakes guessing game? Sarah Hardy knows exactly how that feels—but she’s here to share how she turned things around. In just a few months, Sarah stopped “stabbing in the dark” and learned how to create reliable, predictable income for her handmade business. Here’s what you’ll learn in this episode: How to fast-track

248: We can teach you how to sell anything. Even if...

Dec 30 2024 28 mins

This episode is valuable for every one of you, whether you have a 7 figure store, or you are in a place where you’re looking to get sales traction. When you listen, try to identify the one thing that was the catalyst for the success you’ll hear about in this episode. Really listen and see if you can pick it up. I’ll jump in at the end, and share the one thing - because this i