The Shopify Solutions Podcast

Nov 20 2024 146 ep. 27 mins 289
The Shopify Solutions Podcast artwork

Want to get the most out of your Shopify business? Listen to the Shopify Solutions Podcast to get concrete examples and recommendations on how to build and grow your eCommerce business. Hosted by Scott Austin, owner of JadePuma, a Shopify-focused agency in San Diego, California. Scott has decades of e-commerce experience with the biggest companies and the smallest stores and everything in between.

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Episode 146 - The Real Journey to Shopify Success: It's a Marathon not a Sprint

Nov 20 2024 25 mins  
11/20/24 - Episode 146Episode SummaryThis podcast episode tackles the myth of overnight success in e-commerce and emphasizes the importance of perseverance, focus, and steady progress for Shopify store owners. Host Scott Austin debunks the idea of quick wins and shares realistic advice for building a sustainable, profitable business. He encourages listeners to prioritize revenue-dr

Episode 145 - Adding AI to your Shopify Technology Toolbox

Nov 06 2024 17 mins  
11/6/24 - Episode 145Episode SummaryIn Episode 145 of the Shopify Solutions Podcast, Scott Austin discusses the integration of artificial intelligence (AI) into various business tools and its growing significance for Shopify store owners. He highlights how AI is now embedded in platforms like Shopify, email services, Loom, Notion, and Adobe products, enhancing functionalities such

Episode 144 - Building Trust in your Shopify Store with Trust Badges

Oct 23 2024 19 mins  
10/23/24 - Episode 144Episode SummaryIn this episode, Scott discusses the importance of building trust for online stores. He focuses on trust badges—small icons that reassure customers about security, payments, guarantees, shipping, and reviews. These badges help reduce customer hesitation and boost conversions.Scott explains where to place badges on your site (homepage, product

Episode 143 - Shopify SEO with Joshua George

Oct 09 2024 54 mins  
10/9/24 - Episode 143Episode Summary In Episode 143 of the Shopify Solutions Podcast, Joshua George, an SEO expert from ClickSlice, discusses the importance of SEO for Shopify stores. He highlights strategies such as adding content to category pages to improve rankings, using keyword research to map content effectively, and the importance of optimizing technical SEO without overcom

Episode 142 - Harris vs. Trump: eCommerce Showdown

Sep 25 2024 49 mins  
9/25/24 - Episode 142Episode SummaryIn this episode, Scott Austin compares the eCommerce stores for the Kamala Harris and Donald Trump campaigns. The episode examines the strengths and weaknesses of each store’s structure, design, and user experience. Key highlights include technical critiques of navigation, branding choices, platform usage (BigCommerce for Harris, WinRed for Tru

Episode 141 - eMail Marketing with Bahzad Trinos

Sep 11 2024 49 mins  
9/11/24 - Episode 141Episode SummaryIn this episode, Scott Austin interviews Bahzad Trinos, co-founder of WonderLooper, about his experiences with email marketing for his luxury apparel brand. They discuss the importance of email in building community, why Trinos chose OmniSend for his email marketing, and how email campaigns and flows, like abandoned cart reminders, are critical f

Episode 140 - Now is the Time to Create Your Holiday Campaign

Aug 28 2024 20 mins  
8/28/24 - Episode 140Episode SummaryIn episode 140 hear about the importance of early preparation for holiday marketing campaigns. The episode provides actionable tips for e-commerce brands to start planning and executing their holiday strategies well in advance. Key topics include understanding the timeline for holiday campaigns, crafting compelling offers, optimizing your Shopify

Episode 139 - The Technical Details of Shopify Campaigns

Aug 14 2024 34 mins  
8/14/24 - Episode 139Episode SummaryIn this podcast episode, Scott Austin delves into the technical details of setting up Shopify marketing campaigns. He highlights how to create effective campaigns that go beyond simple discounts, focusing on building customer awareness and increasing average order value. He illustrates this with two detailed examples: one for Reptichip, centered

Episode 138 - Browse Abandonment Flow

Jul 31 2024 11 mins  
7/31/24 - Episode 138Episode SummaryIn Episode 138 of the Shopify Solutions Podcast, Scott Austin discusses the importance of browse abandonment flows in Shopify stores. He explains that these flows re-engage visitors who viewed products but didn't purchase, using Klaviyo to track and target them. Austin highlights best practices, such as segmenting email recipients based on behavi

Episode 137 - Our New Shopify App

Jul 17 2024 8 mins  
7/17/24 - Episode 137Episode SummaryIn Episode 137 of the Shopify Solutions Podcast, Scott Austin introduces JadePuma's new Shopify app, "Flex Theme Sections." This app is designed specifically for the Flex theme, offering custom sections that integrate seamlessly with the theme's styling and functionality. The app has a free tier with useful tools for store management and a paid t