Membership Geeks Podcast with Mike Morrison

Nov 12 2024 409 ep. 27 mins 464
Membership Geeks Podcast with Mike Morrison artwork

Join Mike Morrison - founder of the Membership Geeks - for advice, tips and insight on planning, running and growing a successful membership website plus interviews with existing membership owners and industry experts.

  Business
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407 - Why We Decided to Run Another Membership Conference

Nov 12 2024 24 mins  
In this episode of Membership Geeks Podcast, I dive into the exciting news of our upcoming live conference, Retain Live 2025! I share the backstory of our first event in 2019, why we decided not to continue with annual events, and how we navigated the challenges posed by the global pandemic. Join me as I talk about the renewed enthusiasm and strategic decisions behind running anoth

406 - From The Vault: 7 Things You Need to Validate Before Starting a Membership

Oct 29 2024 22 mins  
In this episode, I dive into the vault to bring back some timeless wisdom on validating your membership idea before launching. Validation is crucial to ensure that your membership has strong foundations and stands the test of time.I share valuable insights on researching, understanding the problem you aim to solve, and making sure there's a paying audience ready for your solutions.

405 - From The Vault: Advanced Membership Pricing Tactics

Oct 15 2024 34 mins  
In this "From The Vault" episode, I delve into advanced membership pricing tactics that can significantly influence consumer decisions and enhance membership sales. We explore concepts such as price anchoring, decoy products, and comparative pricing, providing practical examples from successful companies. Additionally, we discuss the psychological impact of pricing strategies and t

404 - From The Vault: 5 Reasons I Dislike the Closed Door Model

Oct 01 2024 28 mins  
In this episode, I dive into the archives to revisit one of our most talked-about topics from 2017: the closed door membership model. While it's a tactic that’s gained traction over the years, I share five reasons why I generally dislike this approach for memberships. You'll hear me discuss the potential downsides, such as community stagnation and attracting the wrong type of mem

403 - Top Takeaways from the Online Membership Industry Report 2024

Sep 17 2024 15 mins  
Do you know what the average churn rate is for a typical online membership?How about revenue benchmarks?Average conversion rates?What about the most popular tech solutions? Or the most effective marketing channels?Truth is, there's very little reliable data available about the online membership industry.That's because this market is relatively tiny.It's a niche, of a niche, of a ni

402 - Dealing With The Frustration Of Member Refunds

Sep 03 2024 16 mins  
In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and

401 - Celebrating the 9th Anniversary of Membership Academy

Aug 27 2024 41 mins  
Membership Academy just turned 9 years old!Listen in as I discuss the in's and out's of the past 12 months at Membership Academy and look ahead to what’s in store for the coming months and beyond.In this episode:How we dealt with the single biggest change in the history of the business and the upheaval it causedWhat content and features we've brought back to the Academy, and what

400 - Membership Geeks at 400 Episodes: Key Podcasting Lessons and Reflections

Aug 06 2024 58 mins  
In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and

399 - 3 Simple Perks To Offer Inside Your Membership Site

Jul 23 2024 15 mins  
In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and

398 - Staying Sane When Dealing With Customer Service in Your Membership

Jul 09 2024 14 mins  
In many ways your membership launch is some of the easiest marketing youâll ever do. Bringing something fresh to market almost automatically attracts curiosity and attention, and the timely nature of your launch coupled with the urgency from deadlines given to typical launch offers and promotions helps to generate a lot of buzz. However what happens once your launch is over and