LEADING BRANDS® — Wavebreak Podcast

Nov 11 2024 328 ep. 39 mins 337
LEADING BRANDS® — Wavebreak Podcast artwork

Go behind the scenes with Leading Brands®. Ecommerce, Direct to Consumer, Retail, Wholesale, Luxury, Sustainability, Marketing, Entrepreneurship. No topics are off the table. New episodes every Monday.

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Building New Consumer Technology with Ben Chelf, co-founder of Sol

Nov 11 2024 32 mins  
Today on the show, we're joined by Ben Chelf, co-founder of Sol Reader, who has a unique approach to improving our relationship with technology. Topics Discussed Include: • Building a healthier relationship with tech, focusing on replacing screen time with richer reading experiences • The future of reading in a digital age, sharing insights from his work with Sol Reader •

Winning DTC Marketing In 2024 Without “Luck”

Jul 29 2024 24 mins  
In this episode, learn the 5 reasons DTC brands are failing in 2024 and the 7 things they need to do to succeed. https://wavebreak.co/

Air up® with Creative Director, Nima Akbari

Jul 22 2024 41 mins  
Nima Akbari, Creative Director at air up® joins the Wavebreak Podcast to share insight into the brand’s rapid growth and global creative strategy.

STUDS with Founder and CEO, Anna Harman

Jul 08 2024 44 mins  
Anna Harman, Founder and CEO of STUDS, joins the podcast to talk about the omnichannel brand's growth and what's next.

Behind-the-Scenes of Liquid I.V.'s Marketing Playbook

Jun 10 2024 55 mins  
Aaron Jones VP, eCommerce & Media at Liquid I.V. and Unilever's Health & Wellbeing Division joins the podcast to talk all things marketing in 2024. Everything from the brand's recent Formula 1 sponsorship, TikTok Shop strategy, brand refresh, and so much more.

How To Grow Ecommerce Revenue In 2024

May 27 2024 34 mins  
You can't control: - Facebook, Google, or TikTok's algorithm (or if TikTok will even exist in the future) - Impact on ad spend/CAC from the 2024 Election - Consumer spending and confidence So, what can you control? What should you focus on? That's what we cover in today's episode.

Chris Hunter, co-founder of Koia and Four Loko

Apr 22 2024 39 mins  
Chris Hunter joins the Wavebreak Podcast to share his journey as the co-founder of Koia, and previously Four Loko. We chat about how Koia launched nationwide into Whole Foods from Day 1, building and scaling consumer brands, and so much more. Chris Hunter is the co-founder of Koia and Four Loko.

Starface with Kara Brothers, Starface President

Mar 25 2024 36 mins  
In today's episode, Kara Brothers, President at Starface, shares Starface’s mission and how the brand flips the acne narrative on its head through out-of-the-box marketing strategies, campaigns, and product drops.

[EXTENDED] The 30-Minute Exec Guide to Email & SMS in 2024

Feb 26 2024 38 mins  
Recently, we released a podcast episode titled "15 Minute Exec Guide to Email & SMS in 2024" and we received a lot of positive feedback. We're excited to share that it’s been expanded into a 30-minute webinar replay that you can watch or listen at your leisure

Building & Exiting Chubbies with Preston Rutherford

Feb 12 2024 61 mins  
Preston Rutherford joins the Wavebreak Podcast to share his journey with Chubbies.