Marketing Powerups

Jun 06 2024 68 ep. 41 mins 7

Marketing Powerups Podcast artwork

Marketing Powerups is a show for marketers looking to boost their marketing and career to the next level. Ramli John interviews world-class marketers to uncover the secrets, strategies, and frameworks behind their wins. In each episode, guests reveal three things: (1) a marketing power-up, (2) a real-world example of that in action, and (3) a power-up that’s helped them take their career to the next level. Marketing Powerups will help marketers step up their game, level up their careers, and become the best they can be.

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Ian Faison's Serialized Content Framework

Jun 06 2024 48 mins

Ian Faison, Founder of Caspian Studios, shares his serialized content framework.🎉 About Ian FaisonIan Faison is the Founder of Caspian Studios, the first Podcast-as-a-Service (PaaS) provider. He's on a mission to help marketers build remarkable podcasts, content, and communities that improve people’s careers.🔖 Video Chapters00:00 Ian Faison's serialized content framework03:

Alli Blum's Tips for Getting Org-Wide Buy-In for The JTBD Framework

May 11 2024 33 mins

Today, Alli Blum shares her expert insights on getting organizational buy-in for the Jobs To Be Done (JTBD) framework. Dive into discussions on understanding customer progress, building relationships for buy-in, and implementing JTBD with host Ramli John.🎉 About Alli BlumAlli Blum is a growth, innovation, and leadership consultant who is an advocate for customer-centric initiati

Vassilena Valchanova's brand messaging framework template

Apr 21 2024 31 mins

Vassilena Valchanov shares her brand messaging framework template.🎉 About Vassilena ValchanovVassilena Valchanova is a messaging expert who understands the importance of connecting positioning and copywriting to create effective brand and product messaging. With a focus on understanding the market, competitors, and the specific needs of the target customer, Vassilena sees messag

I'm ending this show in 5 weeks (not clickbait)

Apr 11 2024 5 mins

Ramli John is closing the Marketing Powerups Show to pursue greater opportunities and focus on his priorities. He emphasizes the importance of saying no to good things to make room for great things. He also discusses the concept of embracing his zone of genius and capitalizing on his natural abilities. Lastly, he shares the framework of the 'next next job' to make big career moves

Nick Bennett's People-First GTM Model

Mar 31 2024 34 mins

Nick Bennett, Co-Founder of Tack, shares the People-First GTM Model. Download the free powerups cheatsheet: https://marketingpowerups.com/063[00:00:00] Nick Bennett[00:00:44] Developing a Go-to-Market Model with Nick Bennett[00:02:38] Starting a Company and Launching with Hype[00:07:18] A conversation about the people-first go-to-market strategy[00:08:40] Customer Led Growth: Build

Brian Childs' Customer Education Maturity Model

Mar 24 2024 46 mins

Brian Childs, Managing Partner at Learning Outcomes, shares his customer education maturity model. Download the free powerups cheatsheet: https://marketingpowerups.com/062[00:00:00] The Importance of Customer Education[00:07:37] Proving ROI for Customer Training Initiatives[00:13:51] The Importance of Training Programs and Brand Positioning[00:22:19] Using Training as a Sales Quali

Marc Thomas' RINse and Repeat Marketing Framework

Mar 17 2024 59 mins

Marc Thomas, Senior Growth Marketer at Podia, shares his RINse and Repeat marketing framework. Download the free powerups cheatsheet: https://marketingpowerups.com/061🎉 About Marc ThomasMarc Thomas is a growth and creative marketer who helps companies come up with innovative campaigns to acquire and retain customers. He has over 10 years of experience in digital marketing, previ

Kamil Rextin’s Guerrilla Marketing Strategy for Conferences

Mar 09 2024 33 mins

Kamil Rextin, Founder of 42 Agency, shares his guerrilla marketing for conferences. Download the free powerups cheatsheet: https://marketingpowerups.com/059🎉 About Kamil RextinKamil Rextin is the founder and CEO of 42 Agency, a demand generation and DevOps marketing agency. He has over a decade of experience in digital marketing, having previously worked at companies like Uberfl

Katya Ryabova’s 3 Customer Questions for Actionable Insights

Mar 02 2024 36 mins

Katya Ryabova, Founder of SMM Headquarters, shares 3 questions most marketers don't ask their customers. Download the free powerups cheatsheet: https://marketingpowerups.com/060🎉 About Katya RyabovaKatya Ryabova is the founder of SMM Headquarters, a marketing consultancy focused on helping subscription-based businesses grow through customer research. She has over a decade of exp

Masooma Memon's Product-Led Content Strategy

Feb 24 2024 32 mins

Masooma Memon, a freelance content marketer for Shopify, Hotjar, and Vimeo, shares her product-led content strategy. Download the free powerups cheatsheet: https://marketingpowerups.com/058🎉 About Masooma MemonMasooma Memon is a freelance writer and marketing consultant who helps B2B SaaS companies create compelling content that educates readers while seamlessly promoting their