Statements of Intent

Jun 10 2024 22 ep. 21 mins 1
Statements of Intent Podcast artwork

eCommerce has lost sight of the people at its heart—the customer. After working with the world’s biggest retailers for 15 years, David Mannheim (author of The Person in Personalisation, founder of Made With Intent) wants to change this. Through solo shows and guest conversations, you’ll hear eCommerce leaders share how they intend to break the status quo gripping online retail. The lack of care. The short-sightedness. The sea of sameness. Each 20-minute episode centres on the sharing of a statement of intent—A personal promise or guiding principle. It’s a vulnerable yet fun source of solidarity for weary commerce marketers who want to change things for the better.

  Business  Technology
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Season 2 Trailer | Statements of Intent Podcast

Jun 10 2024 1 mins  
Season 2 of the Statements of Intent Podcast brings bigger guests, more drones, and hilarious bloopers.The host, David Mannheim, will be travelling around the UK to visit senior eCommerce leaders to talk with them about how we might change the perspective of eCommerce for the better. How we measure and treat our customers. How we optimise their experiences. And how we make it all a

20 | What’s Wrong With eCommerce: Season 1 Recap with David Mannheim

May 21 2024 24 mins  
It’s the end of Season 1 already?! Well, if you happened to miss any episodes, or just didn’t have the time to watch them all, you’re in luck.In this episode, host David Mannheim reflects on the key lessons and insights gained from the first season of the Statements of Intent podcast. He discusses the common themes that emerged across his conversations with eCommerce leaders,

19 | Why Website Optimisation Fails with David Mannheim

May 14 2024 23 mins  
In this episode, David Mannheim, founder of Made With Intent, advocates for a shift away from optimising for conversion metrics and page templates. Towards truly understanding and catering to each buyer's individual journey and mindset - what he calls "stages, not pages."Topics Covered:Reasons why retailers tend think in pages not stagesWhy retailers should think in buying stages o

18 | You Wouldn’t Treat Your Friends That Way: Customer Experience with Jonny Longden

May 07 2024 23 mins  
In this episode of Statements of Intent, host David Mannheim talks to Johnny Longden, Group Digital Director at Boohoo, about the pressures faced by eCommerce companies and how a myopic focus on metrics can undermine the customer experience. They discuss the need to balance short-term business goals with long-term customer needs and nurturing loyalty beyond just conversion rates.Jo

17 | Personalisation Is Nothing Without Relevance According to Tim Ryan

Apr 30 2024 23 mins  
In this episode, David Mannheim chats to Tim Ryan, Director of Digital at Seasalt, about his thoughts on how eCommerce has evolved over the past 15 years - both the good and the bad. He emphasises the importance of driving relevance over pure personalisation and making online shopping experiences as frictionless as possible for customers.Tim has over 16 years experience working in

16 | Why treating customers as numbers can damage brand with Martin Sheerin

Apr 23 2024 29 mins  
In this episode, David Mannheim sits down with Martin Sheerin, Director of Digital Product at N Brown Group.Martin explains how brands will gain more reward by prioritising decisions based on customer needs rather than lagging metrics like conversion.After working for brands like Moneysupermarket, The Co-operative Bank, and Phones4u, Martin has over 16 years of expertise in eCommer

15 | How to Keep Your Brand Relevant with Matthew Gratze

Apr 16 2024 24 mins  
In this episode, David is joined by Matthew Gratze, Director of Customer at Signet Jewellers.Matthew shares his perspective on the importance of being relevant to each customer's unique shopping journey and how to deliver personalised, contextual experiences.Matthew holds experience across several sectors from baby & child to jewellery. His leadership in driving major business

14 | What Online Retailers Can Learn From Physical Retailers with Richard Chapple

Apr 09 2024 24 mins  
In this episode, host David Mannheim talks to Richard Chappell, Chief Growth Officer & Co-founder of The Growth Foundation, about the importance of replicating the in-store experience online. They discuss Richard's career journey from working on the shop floor to becoming a retail consultant, and why brands need to "walk the store" digitally to better connect with customers.As

13 | How eCommerce Neglects 40% of Society with Janis Thomas

Apr 02 2024 23 mins  
In this episode, host David Mannheim sits down with Janis Thomas, Managing Director of Look Fabulous Forever.Janis has 25 years experience in delivering multi-million pound marketing and eCommerce projects in high-growth businesses. She has grown diverse brands from The Times Educational Supplement to Playboy.Janis discusses how eCommerce often neglects a significant portion of soc

12 | Why Personalisation Requires More Than Surfacing Content with Tom Bailey

Mar 26 2024 23 mins  
This week on Statements of Intent, we dive into how personalisation is really about supporting customers' desired intent. Our guest Tom Bailey, VP Product Analytics at Made With Intent, shares his perspective on moving beyond surface-level targeting to truly understand each individual's needs. Tom is an expert when it comes to data and isn’t afraid to ask the tough questions to f