The WARC Podcast

Apr 08 2025 324 ep. 32 mins 56
The WARC Podcast artwork

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  Business
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Trump’s tariffs set to slash ad spend by $20 billion

Apr 08 2025 20 mins  
New WARC data models potential scenarios for media channels and key global markets as a result of economic upheaval. WARC’s Alex Brownsell and James McDonald go through the numbers.WARC Subscribers can read the full Q1 2025 Global Ad Forecast update here.

Convincing the CFO that brand building investment is worth it

Apr 03 2025 27 mins  
How to convince leadership, especially the CFO, that investing in brand building isn't just a fluffy expense, but a critical driver of long-term, profitable growth. Americas Editor Ann Marie Kerwin talks with Preston Rutherford, cofounder of the men’s apparel brand Chubbies, and Marathon, a new platform designed to measure the revenue impact of brand initiatives.

Behind the winning work: WARC Rankings Effective 100

Apr 01 2025 21 mins  
Congrats to 'ADLaM: An alphabet to preserve a culture' by Microsoft and McCann NYC, winners of the Effective 100. McCann's Socrates Papazoglou joins WARC's Anna Hamill to share the inside story behind the winning work.Find the full WARC Effective 100 Rankings here.

Marketing Truths: The Multiplier Effect Explained with System1

Mar 27 2025 34 mins  
This is the third in our series of podcasts that talks to each of WARC’s partners about the evidence they contributed to WARC’s report, The Multiplier Effect, which lays out the evidence for how investment in brand drives business growth. Americas Editor Ann Marie Kerwin and System1’s Jon Evans talk about how creativity contributes to effectiveness, why brand platforms are st

Marketing effectiveness tips for small and medium brands

Mar 25 2025 43 mins  
Effectiveness legend Les Binet and Intuit Mailchimp's Greg Shumchenia join WARC's David Tiltman to discuss how core marketing effectiveness principles apply to growing small and medium brands.Click here to read How to grow your brand.

Why advertisers need to shift from campaigns to creative platforms

Mar 20 2025 34 mins  
Many advertisers think in terms of campaigns, when they should be focused on building long-term creative platforms. WARC's Paul Stringer sits down with Kantar's Dom Boyd to discuss why creative platforms are so effective, how they're built, and how to measure them.

Behind the winning work: WARC Rankings Media 100

Mar 18 2025 31 mins  
Congrats to Nosotras Women Connecting and PHD Costa Rica, winners of the 2025 Media 100. Marysela Zomora and PHD's Alan Vainrub join WARC's Anna Hamill to discuss their against-the-odds campaign to ensure free menstrual products in Costa Rica's schools, passing essential legislation.Find the full WARC Media 100 Rankings here.

What 1.1 million purchase journeys tell us about reach

Mar 13 2025 44 mins  
New research from Oxford University’s Felipe Thomaz questions the importance of optimising campaigns for maximum reach. Hosted by WARC’s Alex Brownsell. Read the full report here: Beyond the Pair: Media Archetypes and Complex Channel Synergies in Advertising.

Behind the winning work: WARC Rankings Creative 100

Mar 11 2025 31 mins  
Congrats to WoMen's Football by Orange, #1 in the WARC Rankings Creative 100! Gaëtan du Peloux and Youri Guerassimov, co-CCO/CEOs at Marcel Paris, join WARC's Anna Hamill to discuss Orange's ground-breaking campaign supporting the French women's football team.The WARC Creative 100 Ranking can be viewed in full here. It includes the world’s top 100 awarded campaig

Exclusive interview: The future of Effies

Mar 06 2025 29 mins  
Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will be working together moving forward.