The WARC Podcast

Mar 06 2025 315 ep. 32 mins 56
The WARC Podcast artwork

Bold Minds. Bold Moves. Get closer to insights, stories and lessons behind bold marketing with conversations hosted by the world’s leading authority on marketing effectiveness.

  Business
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Exclusive interview: The future of Effies

Mar 06 2025 29 mins  
Effie Worldwide CEO Traci Alford and Phil Thomas, Chair of Cannes Lions and Executive Chair of Informa Festivals, join WARC's David Tiltman for an exclusive interview about the future of Effies and how the two brands will be working together moving forward.

Staying effective in a 'lots of little' media market

Mar 04 2025 41 mins  
How can marketers prioritise effectiveness in a highly fragmented media landscape? Dr Grace Kite (Magic Numbers) and Tom Roach (Jellyfish) join WARC’s David Tiltman to discuss new strategies to consider.

How brand equity drives growth

Feb 27 2025 29 mins  
WARC’s new effectiveness research The Multiplier Effect shows how brand equity drives growth. Americas Editor Ann Marie Kerwin sits down with Ken Favaro, BERA’s Chief Strategy Officer and Michael Reh, BERA.ai’s head of data science, to discuss the power of brand equity in effective marketing.WARC Members get the full report ⁠along with practical insights to help CMOs and ma

Are marketers missing the podcast opportunity?

Feb 25 2025 34 mins  
Podcasts are having a big moment. But why is ad spend so sluggish in the channel? WARC's Alex Brownsell speaks to Timi Siytangco, Key Account Director, Asia, Acast and Giles Martin, EVP, Strategy & Insights, Oxford Road about WARC's new Global Ad Trends report covering the rise of video podcasts, creator convergence and big opportunities for brands in the podcast world.

Most Contagious NYC: How Grubhub and Solo Stove leverage buzz to build brand

Feb 20 2025 35 mins  
In this second of a two-part series covering Most Contagious New York, WARC gathers takeaways from the day from Contagious principal strategist Chris Barth, and interviews presenters George Bryant from Golin Harris, and Elizabeth Paul from The Martin Agency on how their work for Grubhub and Solo Stove respectively built buzz that led to success throughout the funnel. To listen to p

Most Contagious NYC: How Clash of Clans and Nutter Butter think differently

Feb 18 2025 32 mins  
Why Clash of Clans launched a true crime podcast, and how Nutter Butter's smart strategy transformed the brand. WARC's Ann Marie Kerwin speaks to DAVID NY's Paula Vampre and André Toledo, and Dentsu Creative's Tony Wood and Mondelēz International's Kelly Amatangelo at Most Contagious NYC.

Analyzing 2025’s Super Bowl Ads

Feb 13 2025 30 mins  
In this episode of the WARC podcast, Becca Peel, the head of advisory at Contagious North America, and Vanessa Chin, senior VP of marketing for System1, unpack what stood out about this year’s ads with Cathy Taylor, US Commissioning Editor for WARC.

Media planning in an age of abundance

Feb 11 2025 34 mins  
Discussing the biggest trends set to shape media planning and the wider ecosystem this year; planning in the era of abundance, the rewiring of search, and commerce media can help build brands. WARC's Paul Stringer talks to Billy Ryan, head of analytics and effectiveness at the7stars.WARC members can read The Future of Media 2025 here and read Paul Stringer’s introduction to the r

Beyond the Buzz: Linking Effectiveness and Earned

Feb 06 2025 26 mins  
Following WARC Advisory and Edelman’s Beyond the Buzz report, Tom Hehir and Jay Gallagher from Edelman join WARC’s Aditya Kishore to discuss how earned media can drive greater effectiveness. With advice on media abundance, attention fragmentation and fame, hear how marketers can navigate the nuanced balance between Earned, Paid and Owned.

APG Creative Strategy Awards: How great strategy drives business growth

Feb 04 2025 40 mins  
A deep dive into Barbie's transformation from a lightning rod to a beloved icon, and how encouraging shoppers to ‘try something new’ had a transformative impact on UK supermarket Sainsbury’s. WARC's Lena Roland is joined by creative strategist Alaina Crystal, and craig + bridget's Craig Mawdsley to discuss their award winning campaigns that show how great strategi