Shiny New Object - a Marketing Podcast

Jan 21 2025 100 ep. 23 mins 22
Shiny New Object - a Marketing Podcast artwork

Shiny New Object' is a podcast about the future of marketing. Each episode is a conversation with an insightful and influential leader in the industry about the latest tech, trend or talking point to catch their eye. Host: Tom Ollerton, Founder of www.automatedcreative.net

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Episode 280 / Tom Boxall / Naked Wines / Performance Marketing Manager

Jan 21 2025 26 mins  
Discover insights on understanding customers, testing ideas, and unlocking incremental growth, from Tom Boxall, Performance Marketing Manager at Naked Wines. Learn how you should back yourself and go test, but also why incrementality is so important in data driven marketing, on this latest episode of the Shiny New Object podcast.

Episode 279 / Caroline Cockell / Student Roost / Marketing Director

Jan 20 2025 25 mins  
Your marketing instincts do get better with age, argues Caroline Cockell, the Marketing Director at Student Roost and our latest guest on the Shiny New Object podcast. Caroline tells us why data driven marketers need to listen to their gut, back it up with data where possible, or turn it into hypotheses and test it where the data doesn't yet stack up. Marketing is both a science an

Episode 278 / Chris Love / Virgin Media O2 / Head of Marketing Performance & Econometrics

Jan 16 2025 26 mins  
The secret to success in data driven marketing is relationships - according to Chris Love, Head of Marketing Performance & Econometrics at Virgin Media O2. On the latest podcast episode, Chris explains why getting the marketing team out of its silo and knowing how to contribute to other teams' success, while letting them help yours with their insights, has stood him in good stead t

Episode 277 / Zahra Hemraj / Citizen Watch Canada / Director, Marketing & Data Integration

Jan 14 2025 23 mins  
If what you're doing is perfect, where's the room for improvement? Citizen Watch Canada's Zahra Hemraj talks about the importance of negative data and of understanding the psychology behind quantitative insights, on the latest episode of the Shiny New Object podcast.

Episode 276 / Boaz Sobrado / Capital.com / Director of Marketing Analytics

Jan 10 2025 27 mins  
Capital.com's Boaz Sobrado discusses why predictive modelling of conversion events is essential in data driven marketing on the Shiny New Object podcast. Tune in to see how to create your own modelling, as well as to hear tips on developing a relationship with data to better understand and use it.

Episode 275 / Priscila Lopez / Louis Vuitton / Digital & E-commerce Manager

Jan 07 2025 18 mins  
Our latest guest is from Louis Vuitton Mexico and shares her approach to a winning prep strategy that she runs every month with her team. Priscila Lopez is the Digital & E-commerce Manager for Louis Vuitton and her shiny new object is a monthly digital preparation for winners that avoids working in silos and helps make data driven decisions across the business.

Episode 274 / Alejandra Ramirez Giles / BD / Marketing Manager LATAM - MMS Dispensing Hospital & Pharmacy Automation

Dec 22 2024 21 mins  
How can B2B marketers - specifically in med tech - improve their insights collection and better understand their audiences? In this episode, our guest Alejandra Ramirez Giles,

Episode 273 / Caitlin Dodd / Church & Dwight / Director of Marketing, Specialty Hair Care

Dec 19 2024 22 mins  
How does a trapeze artist find stories in consumer data? On the latest podcast episode, we speak to Caitlin Dodd, Director of Marketing, Specialty Hair Care at Church & Dwight, who shares her shiny new object as storytelling with data, but in a different way than you might expect...

Episode 272 / Alexa Lombardo / alxyz / Fractional CMO, Consultant & Strategic Advisor

Dec 16 2024 32 mins  
Alexa Lombardo, Fractional CMO, Consultant & Strategic Advisor with a career background at the Estée Lauder companies, Bobbi Brown, Tom Ford, and Unilever, among others, shares her top data driven marketing tips on the Shiny New Object Podcast - including how not to overly rely on data without qualitative analysis! How can brands get more real customer feedback and understand cult

Episode 271 / Zyania Orozco Sanchez / Ex-OPPO / Senior Brand Marketing Manager

Dec 05 2024 18 mins  
In this latest episode, we talk to Zyania Orozco, former Senior Brand Marketing Manager at Oppo in LATAM. Discover how Zyania is blending the worlds of luxury marketing and technology to drive innovation and customer loyalty.