Sweathead, A Strategy Podcast

Oct 31 2024 506 ep. 44 mins 230

Sweathead, A Strategy Podcast artwork

How do you get good at strategy? Whether you’re into brand strategy, advertising strategy, digital strategy, social media strategy, or you just love doing strategy but you get frustrated at how people use the word, Sweathead will help you delve into the practices and minds of some of the world’s most wonderful strategists. We're in our sixth year and have surpassed 1,500,000 listens! Hit SUBSCRIBE, tell your friends, and leave a kind rating. Real-time action is @markpollard and @sweathead. You can find strategy classes and "Strategy Is Your Words" here: http://www.sweathead.com.

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Strategic Territories And Starting Ideas - Joe Burns, Creative Quality Meats

Oct 31 2024 32 mins

I recently spoke with Joe about strategy frameworks and whether they're dumb. In this episode, we discuss strategic territories, which is one of those tools that is either useful or offensive, depending on how people use it. Joe will teach us how to use territories at our upcoming strategy conference The Sweathead Do-Together. Links: Joe: https://www.linkedin.com/in/joe-burns-b

Are You Sure You're Using The Word "Culture" Properly, Strategists? - Lucien Etori, McCann NY CSO

Oct 28 2024 42 mins

Lucien Etori is the Chief Strategy Officer of McCann New York. He grew up moving around a lot as well as a fan of several music subcultures. This has led him to question the way a lot of advertising people use the word "culture". What do people mean by "culture" and "the culture" and "be part of the culture" and "to do work at the speed of culture"? And this is what we get into.

Going Full-time As An Independent Cultural Strategist - Jenny Chang, Constellation Theory

Oct 24 2024 46 mins

The last time I spoke with Jenny Chang was four years ago. Since then, she's worked in agencies and for Lego and has now launched her own company, Constellation Theory. In this episode of Sweathead, we discuss this journey as well as what it's like to build a business around yourself. Jenny is hosting our upcoming strategy conference The Sweathead Do-Together. Links: Jenny aka j

Neurodivergence As A Chief Strategy Officer - Kevin Chesters, CSO, Author of The Creative Nudge

Oct 21 2024 48 mins

Kevin Chesters has CSO’d it all - Ogilvy, Wieden + Kennedy, Dentsu and more. He’s started a business. He’s sold a business. He’s also started writing a book and finished writing a book, which is the hardest part of starting to write a book. It’s called The Creative Nudge. Kevin is speaking at our fourth Sweathead Do-Together about how to say your ideas in a few words.

What Creatives Want From Strategists (And Brand Tracking 101) - James Hurman, once the world’s number 1 planner

Sep 24 2024 46 mins

James Hurman was once the number one planner in the world. Now, he runs an innovation studio called Previously Unavailable, he teaches a Master of Advertising Effectiveness with the crew at WARC and Cannes Lions, and he directs brand-tracking company Tracksuit. In this episode, we discuss James’s 18 months in the creative department and what he learned that can help strategists.

How To Deal With Feeling Stuck In An Advertising Career - Iuren Ramiro

Sep 16 2024 36 mins

How often does your advertising career feel stuck? How often do you compare your career to other people’s careers? What do you do to get your career un-stuck? Iuren Ramiro is a Strategy Director at Agência WE in São Paulo. He’s also on the ANA and Lions CMO Growth Councils. In this episode, we discuss Iuren’s own journey through the darkness as well as a recent survey we

Persuasion - How To Sell Your Ideas - Maytê Carvalho, CSO

Sep 11 2024 45 mins

Maytê Carvalho won a special version of Brazil’s The Apprentice television show when she was 18 years old. People told her she was persuasive. They told her to write a book about it. But, first, Maytê decided to study persuasion and ended up getting a Master’s degree focusing on it. She also became a Research Fellow at the Berkeley Global Society. Simultaneously, Maytê wo

What Thousands Of Strategists Whisper - Georgetown, DC - Walk & Talk

Sep 04 2024 68 mins

Come for a walk around Washington DC as I discuss the ten things strategists whisper to me and debrief you on 14 events in 5 countries for 700 people over the past two weeks. Find our classes here: http://www.sweathead.com Find me here: http://www.instagram.com/markpollard

Leaving New York, Impostor Syndrome, Teaching Strategists - Walk and Talk, NYC

Aug 13 2024 30 mins

Join me on a walk from Times Square to the Flatiron District as we discuss some big life changes, my masterclasses in Asia, impostor syndrome, and teaching strategists.Find me @ http://www.instagram.com/markpollard

Are Fractional CMOs Tiny - Or Do They Just Do A Fraction Of CMO Work In A Fraction Of The Time? - Fractional CMO, John Lyons

Aug 05 2024 44 mins

John Lyons is a fractional CMO. This might mean that he's a fraction of a CMO and that he's either very small or only does a fraction of what a CMO usually does. Well, that's what I think when I see the title "Fractional CMO" - Oh, it's a thumb-sized CMO doing 10% of the CMO job. But, in this chat, John puts me straight while also sharing his thoughts o