Uncensored CMO

Nov 19 2024 160 ep. 53 mins 124
Uncensored CMO Podcast artwork

The Uncensored CMO was created to explore the good, the bad and quite frankly downright ugly truth about marketing theory & practice.

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The Power of Compound Creativity with Dom Dwight (Yorkshire Tea), Vickie Ridley (Lucky Generals) & Andrew Tindall (System1)

Nov 19 2024 58 mins  
In this episode, we're going to be talking about Compound Creativity, a new report by System1 in partnership with the IPA showing how being consistent with your creative compounds over time. I'm speaking with the author of the report, Andrew Tindall, who explains the core facets of the report and shares some fascinating statistics on the impact of creative consistency.And in a doub

Mark Ritson on the fall of Nike, KitKat’s perfect positioning and whether Liquid Death is more than just water in a can

Nov 12 2024 55 mins  
Mark Ritson is back on the podcast for a review of the most read stories this year. We debate if Liquid Death is more than just water in a can, why Nike’s focus on DTC was a mistake and what we can all learn from KitKat’s perfect positioning. Recorded in a pub in London, expect some uncensored opinions from everyone’s favourite marketing professor.00:00 - Start05:40 - Mark #5

The brands trying to change the world - Chris Baker, Serious Tissues & Change Please

Nov 05 2024 64 mins  
Chris Baker is an award-winning advertising and social change strategist turned entrepreneur. He is the Founder & CEO of Serious Tissues, a toilet roll brand that fights climate change and deforestation by planting trees with every sale. Over 1.2m trees have been planted in just three years. He is also the Co-Founder of Change Please, a coffee brand that has helped hundreds of

Social media masterclass in community and influencer marketing with Elfried Samba (ex Gymshark)

Oct 22 2024 72 mins  
Elfried Samba is CEO of Butterfly 3ffect. Samba immigrated from D.R. Congo to the UK at age 14 before rising to prominence in the Social media space through his work at global fitness brand, Gymshark.Timestamps00:00:00 - Intro00:00:52 - Why Elfried Samba wears a hat00:03:49 - Elfried’s dissertation on social media00:10:23 - The skills most in demand in 202400:12:36 - Elfried’s

Mark Ritson reviews the highest scoring beer ads of all time (down the pub)

Oct 15 2024 56 mins  
Mark Ritson is back and has convinced me to record in a pub, talking about the top 10 beer ads of all time (while drinking beer) - what could go wrong? We break down some classic ads from Heineken & Stella, Super Bowl hits from Michelob & Sam Adams and round off drinking Britain's favourite pint.Timestamps00:00 - Intro00:27 - The idea for the beer podcast04:16 - Ad 10: Budw

Building Britain's Most Iconic Brands - Kerris Bright (BBC)

Oct 08 2024 71 mins  
Kerris Bright is the Chief Customer Officer at the BBC. She was previously Chief Marketing Officer at Virgin Media.She is a highly experienced leader, bringing a customer-centred, data driven approach to setting marketing strategy and executing with creative flair. Before Virgin, she held senior marketing positions at British Airways, ICI Paints and Unilever. While at British Airwa

How the NFL harnesses the power of emotion to drive record audiences - Tim Ellis & Glenn Cole

Oct 01 2024 53 mins  
The NFL is one of the biggest sporting entities in the world and it's reaching the biggest audiences it ever has. So in this episode, I'm joined by their CMO Tim Ellis, and Glenn Cole, co-founder of 72andSunny, their agency partner. We talk about the secrets behind a successful 7 year agency-client relationship, how to consistently make groundbreaking, emotional work, and what it t

An innovation masterclass; how Mauro Porcini created a culture of innovation at Pepsi

Sep 24 2024 60 mins  
In this episode, we're talking about one of my favourite subjects; innovation. And who better to talk about it with than Mauro Porcini, who's the Chief Design Officer at PepsiCo, who is also the author of “The Human Side of Innovation”. We talk about what it takes to make innovation that succeeds, and importantly, what characteristics of people can make innovation that works, (

David Droga on fearless creativity, founding Droga5 and becoming CEO of Accenture Song

Sep 17 2024 64 mins  
Today I'm speaking with one of the most awarded creatives on the planet, David Droga, founder of iconic agency Droga5, and now CEO of Accenture Song, one of the largest creative groups in the world. Described by David himself as "therapy", this conversation spans topics from his start as life as a copywriter, how he created some of the most creative work on the planet and what it's

Jon Evans Uncensored; what makes a great CMO and other lessons from 150 episodes with guest host Antonia Wade

Sep 10 2024 61 mins  
In this episode, Antonia Wade, CMO of PwC, turns the tables and interviews our usual host, Jon Evans. From tax intern to marketing podcast host, we delve into Jon's journey through entrepreneurial endeavours at Britvic, through to being fired at Lucozade to finding a successful role in B2B at System1. We also discuss lessons Jon has learned from 150 podcast episodes with CMO's, age