The Bigger Narrative

Mar 06 2025 29 ep. 19 mins 51
The Bigger Narrative Podcast artwork

How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.

  Business
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Influ2 CEO Dmitri Lisitski

Mar 06 2025 17 mins  
Choosing the right enemy is critical for a great strategic narrative. Also, my mom proposes an tweak to Influ2's name.

Tech Mahindra CEO Mohit Joshi

Jan 14 2025 15 mins  
A $6.5B services company adopts a new strategic narrative to convey differentiation in its market and guide employees. Also, my mom wants to get more personal.

Elekta GM Anish Patankar

Oct 15 2024 17 mins  
How one of the world's largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.

Foxglove CEO Adrian Macneil

Feb 06 2024 23 mins  
Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.

NorthOne CEO Eytan Bensoussan

Sep 26 2023 30 mins  
NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began r

OneTrust CEO Kabir Barday

Jun 13 2023 19 mins  
As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.

Redox CEO Luke Bonney

May 12 2023 17 mins  
How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of.

Kandji CEO Adam Pettit

Apr 10 2023 17 mins  
To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment.

Contentful CEO Steve Sloan

Feb 07 2023 21 mins  
Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system.

360Learning CEO Nick Hernandez

Sep 16 2022 20 mins  
After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning's vision to other CEOs, but also became his team's North Star for building and measuring the success of their product.