The Bigger Narrative

Oct 15 2024 27 ep. 49

The Bigger Narrative Podcast artwork

How can a single story drive success across a company—in sales, marketing, fundraising, product, recruiting, everything? I talk with CEOs about the power of strategic narrative.

Copy RSS

Subscribe on Podcast Addict

Elekta GM Anish Patankar

Oct 15 2024 17 mins

How one of the world's largest medical device makers is using a new strategic narrative to differentiate its software offerings from those of its biggest competitor.

Foxglove CEO Adrian Macneil

Feb 06 2024 23 mins

Foxglove's "Goodbye prototypes, Hello production" narrative became a strategic North Star not only for selling, but also for how CEO Adrian Macneil's team fleshes out product roadmap.

NorthOne CEO Eytan Bensoussan

Sep 26 2023 30 mins

NorthOne started as an online bank for small businesses—it’s backed by top-tier VCs including Redpoint and Battery Ventures—but the vision from the beginning was to go beyond banking to add automation/intelligence around things billing, cash management—all the stuff big companies take for granted, but that small ones still struggle with. As Northone began r

OneTrust CEO Kabir Barday

Jun 13 2023 19 mins

As OneTrust grew through acquisition, CEO Kabir Barday craved a new narrative to help buyers, investors, and employees make sense of what it was becoming. My mom likes that I showed up to my first call with Kabir sweaty from ultimate frisbee.

Redox CEO Luke Bonney

May 12 2023 17 mins

How Redox evolved from pitching what was essentially a technology brag to a strategic narrative about a change in the world that starts with its customers' customers. My mom even gets what Redox does, sort of.

Kandji CEO Adam Pettit

Apr 10 2023 17 mins

To power its next phase of growth, Kandji is telling a bigger story. My mom agrees you have to limit the number of people in a working group to achieve alignment.

Contentful CEO Steve Sloan

Feb 07 2023 21 mins

Sloan talks about aligning Contentful's team and customers around a new strategic narrative about "Composable Content” to evolve the company, which has raised nearly $350 million, beyond its roots as a "headless" content management system.

360Learning CEO Nick Hernandez

Sep 16 2022 20 mins

After raising $240M, Nick crafted a strategic narrative that has not only made him more successful at selling 360Learning's vision to other CEOs, but also became his team's North Star for building and measuring the success of their product.

MetaMap CEO Filip Victor

Jun 16 2022 18 mins

The strategic narrative behind a $70M fundraise. Also my mom defines entrepreneurship in terms of laundromats.

Grin CEO Brandon Brown

Feb 08 2022 18 mins

The new narrative that helped Grin raise a $110M Series B