Black T-Shirts

Nov 05 2024 42 ep. 52 mins 15
Black T-Shirts Podcast artwork

Thinkerbell founder Adam Ferrier and leading CMO Brent Smart host a show that celebrates creativity in marketing. Each episode they chat with a leading creative or marketer about them and their work and see if a famous piece of creative work passes the focus group test. Black T-Shirts, it’s XXL Creativity for Marketers.

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Gunny Scarfo: Notification and Storytelling

Nov 05 2024 68 mins  
This week they’re joined by Gunny Scarfo, Co-Founder at Nonfiction Research, creators of uncensored, emotional research studies that have influenced everything from Super Bowl commercials to a Megan Thee Stallion song. In this episode of Black T-Shirts, Gunny Scarfo dives deep into why emotional insights are still the foundation of outstanding creative work, plus details what go

Live from SxSW Sydney with Henry Innis

Oct 29 2024 67 mins  
This week is a little different. Adam & Brent are live at South By South West and joined by longtime friend and supporter of the Black T-Shirts podcast, Henry Innis. Henry is also the co-founder and CEO at Mutinex GrowthOS, a marketing mix modelling platform designed to drive growth.

James Hurman: Previously IT and Future Demand

Oct 22 2024 59 mins  
This week they’re joined by James Hurman, a New Zealand-based entrepreneur, investor, author and advertising effectiveness expert. James is also the founding partner of Previously Unavailable, a creative company that partners with, creates and invests into high-growth startup companies.

Johnnie Ingram: We Have Notes On This Episode

Oct 15 2024 55 mins  
This week they’re joined by Johnnie Ingram, Award Winning Executive Producer, Creative Director, Director & Show Creator of We’re Here — the unscripted series that follows drag queens as they prepare to perform in small conservative towns.

Wanda Pogue: Post Creative Strategy

Oct 08 2024 56 mins  
In this episode of Black T-Shirts, Wanda Pogue, Global Chief Strategy Officer of Vayner Media, speaks to how her understanding of creative strategy has evolved from her days at Saatchi & Saatchi to now being on the trailblazing side of the industry in an agency that prides itself in finding innovative new ways to tell brands’ stories.

AI Merry: The Title For This Episode Could Be Better

Oct 01 2024 46 mins  
In this episode of Black T-Shirts, Al Merry chats to Adam and Brent about what it takes to move from being a creative to founding and running a creative business at the blistering pace set by the current advertising landscape. The interview touches on many tensions faced by creatives and the creative industry today. Perhaps the most relatable point of contention is the tension fac

Mia Freedman & Nat Harvey: Sex toys, Super, and Strife

Sep 24 2024 65 mins  
In this episode of Black T-Shirts, Co-founder and creative force Mia Freedman leads with her passion for authentic, women-first storytelling, while CEO Nat Harvey details what it takes to run Australia's largest independent women's media group. Sex toys, superannuation and the issues facing some of Australia's traditional media outlets are discussed in this frank conversation with

Davo, Dancing and Creative Direction

Sep 17 2024 53 mins  
This week they’re joined by David Hallberg, Artistic Director of The Australian Ballet. David, or Davo to his mates, was one of the world's most renowned dancers, having been a principal dancer with both the American Ballet Theatre and the Bolshoi Ballet, before becoming Artistic Director of The Australian Ballet. In this episode of Black T-Shirts, David discusses what it tak

Erin Riley Disruption and Rigour

Sep 11 2024 56 mins  
On this weeks episode of Black T Shirts Adam and Brent are joined by the newly appointed CEO of TBWA Worldwide, Erin Riley. We go deep into the ever changing agency landscape as they talk about the disruption mindset that a global company TBWA embodies in their creativity.

Sir Martin Sorrell - Big and Little Thinking

Sep 03 2024 66 mins  
Black T - Shirts is back with a bang. Sir Martin Sorrell, a titan of the advertising world, joins us for an unmissable episode. From his early career at Saatchi & Saatchi to founding WPP, to exploring the future of advertising with the Monks, Sir Martin has shaped the industry in ways few others have. Adam tries to sell Thinkerbell, and then we put S4 to the ultimate challenge: the