The Campaign Podcast

Apr 14 2025 333 ep. 33 mins 47

The Campaign Podcast artwork

Welcome to Campaign magazine's podcast, our weekly look at the biggest stories, campaigns and important issues in UK advertising and media. Presented by Campaign's editorial team. Read more at http://www.campaignlive.co.uk/resources/podcasts Hosted on Acast. See acast.com/privacy for more information.

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Will government AI regulation harm creative industries? With Omnicom's Michael Horn

Apr 14 2025 26 mins

In February this year, the UK government published a consultation on AI, proposing a change to current copyright legislation. It would allow tech companies to use creative works including film, TV and original journalism to train AI models without permission of the creators, unless they have opted out.It was met with harsh criticism, rallying "Make it fair" campaigns and rejections

Is there such a thing as an original (OOH) idea?

Apr 07 2025 28 mins

What links McDonald's "Iconic needs no explanation" by Leo Burnett, KFC's gravy take over of the BFI and Kellogg's "See you in the morning" also by Leo Burnett? These three ads are the latest in a line of out-of-home posters that zoom in on products, alter or remove logos and have minimal text. Tesco, Heinz and B&Q have also created similar ads.While this might be a trend, it c

What happens to an agency after it wins an Agency of the Year award?

Apr 02 2025 30 mins

Campaign's Agency of the Year Awards took place last week celebrating the best shops in adland across creative, media, independent, customer engagement, start-up and more.This episode chats to three of the big winners: Mother, who took home Creative Agency of the Year, MG OMD which won Media Agency and Rapp which celebrated five awards with three golds: Performance Marketing Agency

Why is principal-based media buying so controversial?

Mar 31 2025 26 mins

Principal-based media buying, which includes inventory media and proprietary media, has become a key practice for large agency groups, but it remains opaque, with finance trails and pricing structures largely in the dark. In March this year, ISBA updated its media services framework calling out media agencies for lack of transparency and "non-compliance", which it said has bee

What do Campaign's 2025 School Reports reveal about adland?

Mar 24 2025 32 mins

Campaign has released its biggest project of the year, reviewing and marking the top 92 agencies in the UK for Campaign's 2025 School Reports, in partnership with Nielsen.In this episode, Campaign's editorial team reveals its overall impression on the reports, what they divulge about the health of the industry by analysing the billings across media and creative and how diversity ha

Is pre-testing a ‘no-brainer’? With Martin Beverley

Mar 17 2025 40 mins

"There is an unofficial reason why pre-testing is so popular, and that's that clients work in very complex organisations with lots of stakeholders," says Martin Beverley, former chief strategy officer at Adam & Eve/DDB.Beverley joins the Campaign team on the podcast to discuss the efficacy of pre-testing and its contentiousness in adland: some say data can stifle creativity whi

Five years on from Covid, has the industry changed for the better?

Mar 10 2025 38 mins

"Unprecedented","furlough" and "bubbles" are a few of the words that are reminiscent of 2020. On 23rd March five years ago, the UK prime Minister Boris Johnson announced that the UK was entering a lockdown as a result of the spread of Coronavirus. Now in 2025, the way in which we work has been upturned and a "new normal" is being established. As for the advertising industry, h

Do holding company solutions undermine agency brands?

Mar 03 2025 32 mins

Holding company solutions are on the rise, particularly for large clients whose spend is in the £100 millions. Publicis Flame is the latest to ignite, created after Santander appointed Publicis Groupe to its global creative and media business. Ongoing pitches include Natwest which is also looking for a single holding company to take on its media and creative business.Holding

What is Group M?

Feb 24 2025 31 mins

One would think that the answer to "what is Group M?" would be a short one, but after many changes, mergers, shuffles and dissolutions at WPP's media arm in the last 12 months, the answer is not so.Group M is the largest media buying group in the world and in this episode, Campaign's journalists discuss what the company was when it began in the early 2000s, what has happened in the

Is adland ignoring its climate impact?

Feb 17 2025 46 mins

The advertising industry accounts for 3% to 4% of global emissions, twice that of the aviation industry, found research from the IAB. Is it truly making an effort to reduce its impact on the environment?In this episode, Campaign speaks to Stephen Woodford, chief executive of the Advertising Association, on its Ad Net Zero program, the power adland holds in making positive change an