The Media Leader Podcast

Mar 09 2025 165 ep. 34 mins 4
The Media Leader Podcast artwork

The Media Leader is the leading source of analysis, data, opinion and trends in commercial media and advertising.

Hosted by senior reporter Jack Benjamin, we speak to senior industry leaders and rising stars about the key challenges media faces as part of our mission to stand up for courage, inclusion and excellence in media.

Find out more at uk.themedialeader.com and subscribe to our daily newsletter.

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Is the death of the marketing funnel nigh? With IAB’s James Chandler

Mar 09 2025 27 mins  
IAB UK's James Chandler joins host Jack Benjamin to explain why he believes we're entering a "funnel-less future" as the consumer journey gets truncated by shoppable advertising in AV formats.

Unpacking flaws in current brand safety efforts — with Responsible Marketing Advisory's Emily Roberts

Mar 02 2025 37 mins  
Emily Roberts joins host Jack Benjamin to unpack the Adalytics report and share tips for how brands can avoid supporting harmful content online.

Stephen Miron on his career and legacy

Feb 23 2025 40 mins  
Stephen Miron sat down with The Media Leader columnist Omar Oakes at last autumn's Future of Media London conference to reflect on his career and legacy at Global.

Are communities the future of audience-targeting? With MG OMD's Natalie Bell

Feb 16 2025 35 mins  
MG OMD CEO Natalie Bell on the need to move beyond demographic targeting practices, learnings from handling the government account during the pandemic and concerning rollbacks in DEI and ESG initiatives.

How Lantern will bring outcome measurement to TV — with ITV's Sameer Modha and Sky's Matt Hill

Feb 09 2025 56 mins  
Sameer Modha and Matt Hill join host Jack Benjamin to discuss the new measurement panel's goals and timeline, and why the majority of media buying is now spent on outcomes, not eyeballs.

We need to talk about Meta — with Outvertising’s Sonnie Spenser

Feb 02 2025 46 mins  
Outvertising communications co-director Sonnie Spenser joins Jack Benjamin to argue the ethical and business cases for reapportioning spend away from Meta and express the raw impact Meta's policy changes have had on the LGBTQ+ community.

Rethinking agency remuneration in 2025 — with MediaSense's Ryan Kangisser

Jan 26 2025 33 mins  
An overwhelming majority of advertisers are looking to make changes to their agency compensation model in the next three years. MediaSense's chief strategy officer breaks down why and explains the hurdles to change.

Why responsible marketing is the future — with Hearts & Science's Garrett O'Reilly

Jan 19 2025 31 mins  
Hearts & Science CEO Garrett O'Reilly joins Jack Benjamin to discuss the agency's growth strategy and why he believes responsible marketing remains key to any future-facing organisation.

Are all 'views' created equal? With TikTok, DCM, Total Media and Mindlab

Jan 12 2025 44 mins  
Jack Benjamin hosts a panel of video researchers to unpack what is behind a "view" and how advertisers can cut through to increasingly attention-poor audiences.

Why uncertainty is the new normal — with GroupM's Kate Scott-Dawkins

Dec 08 2024 31 mins  
GroupM's president of global business intelligence breaks down the latest This Year Next Year report and why it presents optimism about digital-driven global adspend growth despite uncertain economic conditions.