Unmade: media and marketing analysis

Feb 24 2025 260 ep. 32 mins 12

Unmade: media and marketing analysis Podcast artwork

Media and marketing news with all the in-depth analysis, insight and context you need. Unmade offers industry news from an Australian perspective, from the founder of Mumbrella and the author of the best-selling book Media Unmade, Tim Burrowes

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BotD: Live from Compass Auckland; Ooh Media finds momentum; yet another Clems rethink

Feb 24 2025 45 mins

Welcome to a Best of the Day wrap from Unmade.Today: We share the highlights from Compass Auckland, Ooh Media finally discovers some momentum, and big moves on the Unmade Index.If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including HumAIn (6 May), REmade (2

'I love winning': Atomic 212 boss Barry O'Brien on staying hungry, and selling to Publicis

Feb 02 2025 27 mins

Welcome to an audio-led edition of Unmade in which we talk to the two key players behind Publicis Group’s purchase of independent Media agency Atomic 212. If you’ve been thinking about upgrading to an Unmade membership, this is the perfect time. Your membership includes:* A complimentary ticket to all of Unmade’s events, including Compass Auckland (February 18), HumAIn (May 6

Live from Compass Melbourne: Can adland change for women?; get ready for rage; and 'dumb' cash giveaways in radio

Dec 18 2024 54 mins

Welcome to an audio-led edition of Unmade, taking in the Melbourne edition of Compass. And below, a down day on the Unmade Index.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, this is the day to make a decision. If you sign up for an annual membership before the end of today you’ll get a $50 gift voucher.Your membership

StW: Hugh Marks and Matt Stanton firm up for ABC and Nine; Plus our 2024 verdict, and 2025 predictions

Dec 15 2024 25 mins

Welcome to an audio-led edition of Unmade. Today: Hugh Marks firms up for the ABC as Matt Stanton makes an inside run on Nine; Plus, what we learned this year, and what we’re expecting in 2025.This is the perfect time to upgrade your Unmade membership* A complimentary ticket to all of Unmade’s events, including HumAIn, REmade, Unlock, and Compass, all returning in 2025;* Member

Live from Compass Adelaide: Fake CMOs; too many pitches and did Campaign Brief deserve the benefit of the doubt?; Vinyl buys Concrete Playground

Dec 11 2024 52 mins

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the fifth stop on our Compass tour, when we visited Adelaide. Plus, further down, the Unmade Index sinks further while Vinyl Group buys Concrete Playground.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your ann

StW: Omnicom set for Interpublic takeover; Should Nine sell its radio stations? Meta's designation decision approaches

Dec 08 2024 24 mins

Welcome to an audio-led edition of Unmade. Today: We analyse the big news that Omnicom is set to take over Interpublic Group in a giant deal which would remake the advertising industry; Should Nine sell its radio stations?; and is the government about to finally make up its mind about designating Meta?If you’ve been thinking about upgrading to an Unmade membership, this is the pe

Live from Compass Perth: Hard truths about the cost of career success; Why publishers are giving Google a free pass; raising the bar on WA's 'lazy' creativity

Dec 04 2024 48 mins

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the fourth stop on our Compass tour, when we visited Perth. Plus, further down, bad news on the economy tanks the Unmade Index.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not do it today? Your membership includes:* A complime

StW: Farewell The Monkeys; ACCC to muscle up against platforms; AI content theft;

Dec 01 2024 18 mins

Welcome to Start the Week, our Monday scene-setter for the week ahead.In today’s audio-led edition, the government helps the ACCC muscle up against the platforms as Meta belatedly acts on scammy celeb ads; The Monkeys nostalgia as they rebrand to Droga5; acting on AI content kleptomania; and the end of the TV ratings year, but did anybody notice?If you’ve been thinking about up

Live from Compass Sydney: 'Weaponised procurement', tax-dodging platforms and the AI gold rush; SEN ready to play

Nov 27 2024 45 mins

Welcome to an audio-led edition of Unmade. Today’s episode of the Unmade podcast features the third stop on our Compass tour, when we rolled into Sydney. Plus, further down, the board of radio network SEN signal that they want to be dealt into the deal-making action.You should be at next year’s Compass. If you’ve been thinking about upgrading to an Unmade membership, why not

StW: Remembering Lisa Ronson; High pressure day for SCA; Should Paramount buy Seven?

Nov 24 2024 19 mins

Welcome to an audio-led edition of Unmade. Today: The marketing industry reels at the sudden death of Lisa Ronson; How much more will get done on media policy as Canberra enters its final sitting week?; ARN Media prepares to make mischief at today’s Southern Cross Austereo AGM; and we explore the theory that Paramount should buy SevenIf you’ve been thinking about upgrading to a