Ad Age Marketer's Brief

Oct 30 2024 294 ep. 23 mins 125
Ad Age Marketer's Brief Podcast artwork

A weekly look at the stories making waves across the marketing industry featuring discussions with newsmakers and Ad Age reporters.

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Sports uniform sponsorship—what brands should know with Jason Miller, head of partnerships for Excel Sports Management

Oct 30 2024 25 mins  
Jason Miller, head of partnerships for Excel, on forging ties between brands, teams, and fans

How Trustpilot’s TrustScore builds consumer confidence and drives brand growth

Oct 28 2024 15 mins  
VP Allyse Slocum explores the power of reviews, trust signals and insights in enhancing business performance

Gen Alpha’s ‘Coolest Brands’ and how marketers can join the list

Oct 23 2024 22 mins  
Beano Brain’s Helenor Gilmour talks about why brands such as YouTube are resonating with Gen Alpha and how the group is different from Gen Z

Behind the creation of Hi-Chew's first mascot

Oct 16 2024 21 mins  
Joanne Hsu, Senior Brand Marketing Manager at Hi-Chew's parent company Morinaga America, Inc., breaks down how Chewbie was born.

How Bose is marketing its new clip-on headphones

Oct 09 2024 25 mins  
Chief marketing officer Jim Mollica talks creators and cultural moments to drive awareness for the Ultra Open headphones

How Albertsons uses customer insights to deliver fresh marketing

Oct 02 2024 20 mins  
VP of Marketing Carol Best discusses brand purpose and changing consumer behavior

How Klarna is using AI to cut marketing and agency costs

Sep 25 2024 25 mins  
CMO David Sandstrom explains the fintech company’s generative AI strategy and recent moves into traditional banking

How Hendrick’s, Milagro, Balvenie and other premium spirits brands are navigating the post-COVID correction

Sep 18 2024 23 mins  
Paul Basford of William Grant & Sons discusses marketing strategies and industry trends

How Celsius is building a resilient brand in the volatile energy space

Sep 11 2024 22 mins  
CMO Kyle Watson talks healthy trends and strategic Gen Z marketing

Behind Potbelly’s limited-time offer strategy

Sep 04 2024 26 mins  
CMO joins the Marketer’s Brief podcast to discuss the chain’s media mix and updated loyalty program