The Local Marketing Trends Podcast

Oct 28 2024 132 ep. 24 mins 29

The Local Marketing Trends Podcast artwork

Hear two of the nation's brightest and sought-after advertising analysts -- Corey Elliott and Gordon Borrell -- identify the latest trends and make their predictions. This fast-paced podcast runs about 20 minutes and focuses on trends in local media, advertising, and marketing. The show typically touches on three or four topics, occasionally features a guest, and is always seasoned with critical analysis and wit.

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Why Dozens of Buyers Have Been Snapping Up Newspapers

Oct 28 2024 29 mins

Newspapers are still vanishing at a rate of one every three days, but this year more papers have actually been snapped up by willing buyers. In this episode, Gordon & Corey explore what's attracted 28 different buyers to acquire more than 300 titles so far this year. The show features an interview with Sara April, president of media brokerage firm Dirks, Van Essen, and April.

Local Content Goldmine Starts to Deliver (Even for Radio!)

Oct 14 2024 24 mins

Gordon & Corey explore how AI is unlocking the hidden gold for local broadcasters, newspaper publishers, and online publishers not only in archived content, but also in live news content. The show features an interview with an executive from AI software provider Veritone, who says she's getting about a dozen requests daily from researchers, political campaigns, people producing doc

Hyperlocal Site's 100-Year Plan: Help Local Businesses

Sep 29 2024 28 mins

Gordon & Corey talk with a 37-year-old software entrepreneur who's taken over a hyperlocal new site in Red Bank, NJ., with a goal of surving 100 years, just like the newspaper that preceeded it. His formula is an intriguing one that doesn't so much focus on local news as it does on helping local businesses, the core source of site revenue.

Riegsecker Sees Local Media at an Inflection Point

Sep 09 2024 21 mins

Are we really in a final phase in which only a few local media companies will successfully make the digital transition? Gordon & Corey turn to advertising executive Shawn Riegsecker, who foresees the swift demise of two large and popular types of media but also sees a great deal of opportunities arising from it. "This is the moment," he says, "that this industry has been waiting fo

Finally, Local Podcasting Might Be Catching On

Aug 26 2024 28 mins

While national podcasts are on fire, Hosts Corey & Gordon have been wondering when local podcasting might become "a thing." They turn to podcast guru Steve Goldstein of Amplifi Media. Fresh back from the Podcast Movement in D.C., Steve details new business models at the local level and opines about one that might actually yield significant revenue.

Are Digital Marketing Services Worth Selling?

Aug 12 2024 21 mins

If digital marketing services are used by more than two-thirds of advertisers, why are so many media companies -- especially TV stations -- shunning them? Are they low-margin? Too messy to implement? The hosts dive into the stats and develop what they call the "chiclet theory."

This Iconoclast Doesn't Mince Words on Today's Mass Media

Jul 29 2024 24 mins

With the summer of our discontent brewing, Corey & Gordon discuss the value of nonstop headlines to news media. Could local media rise like a phoenix? They ask a fan club member, retired media analyst and self-proclaimed iconoclast Terry Heaton, to weigh in. Brace yourself for Heaton's unvarnished take.

Local Media's Near-Term Fate: Hobby Shop or Rising Phoenix

Jul 15 2024 32 mins

Gordon & Corey double-down on their prediction that local media companies are in their "final phase," with many destined to become the equivalent of small hobby shops. But they also see some rising like a phoenix. What's the secret? Here's a hint: The podcast features an interview with the dean of one of the nation's most prominent schools of mass communication.

The Forgotten Goldmine in Email

Jun 24 2024 25 mins

Keying off a record-breaking podcdast entitled, "It's the Email, Stupid," our hosts dive deeper into why email is so powerful yet so overlooked. The episode includes an interview with email expert Kurtis Barton, SVP of Voice Media Group.

Radio's New Leader Brings An Attitude To the Job

Jun 10 2024 32 mins

Gordon & Corey ruminate why radio people are so scrappy and seek answers from Mike Hulvey, the newly appointed CEO of the Radio Advertising Bureau. During the interview, Mike reveals a genetic secret that suggests he might be radio's natural-born superhero.