Behind the Numbers: an EMARKETER Podcast

Oct 31 2024 100 ep. 25 mins 171
Behind the Numbers: an EMARKETER Podcast artwork

EMARKETER’s Behind the Numbers daily podcast helps marketers, retailers, and advertisers better understand the ever-changing world of digital media. Our analysts discuss a wide variety of thought-provoking topics, from AI’s impact on everything, to the shapeshifting universe of social media, to consumers’ shopping habits, and much more. Tune in to new episodes published Monday through Friday wherever you listen to podcasts.

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The Weekly Listen: Is Ad Fatigue Actually Getting Worse, How GenAI Might Change Our In-Car Experience, and More | Nov 1, 2024

Oct 31 2024 37 mins  
On today's podcast episode, we discuss just how bad ad fatigue is getting, how GenAI might revolutionize the in-car experience, the most interesting ways that out-of-home advertising is evolving, if niche video streaming services can gain share, how much the “American Dream” costs, and more. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Sen

The Daily: The End of Convenience As We Know It | Oct 31, 2024

Oct 30 2024 27 mins  
On today’s podcast episode, we discuss why mega-pharmacies are struggling, why 7-Eleven is closing and opening a lot of stores, and what the new model of convenience will look like. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson and Senior Analysts Blake Droesch and Rajiv Leventhal. Follow us on Instagram at: https://www.instagram.com/emarke

Reimagining Retail: The Unofficial List of Retailers Who Came Back From the Dead/A Difficult Spot (October) | Oct 30, 2024

Oct 29 2024 33 mins  
On today's podcast episode, we discuss a special edition of the unofficial list of the retailers who have made a comeback (from the dead). This month, our analysts Arielle Feger, Becky Schilling, and Sara Lebow (aka The Committee) put together a very unofficial list of the top eight retailers who have most impressively come back from the brink, and how they did it. In this month's

The Daily: Is Netflix’s Glass Half Full, or Half Empty? | Oct 29, 2024

Oct 28 2024 22 mins  
On today’s podcast episode, we examine Netflix from all angles. While subscriptions were up in Q3 of this year, they were down compared to the previous Q3. Find out everything you need about the streamer’s quarterly report by listening to the discussion with Senior Director of Podcasts and host Marcus Johnson and Analyst Daniel Konstantinovic. Follow us on Instagram at: http

Around the World: The Digital Lives and Lifestyles of Everyone in the World: Is “Peak Media” in Sight, Who Watches the Most Influencer Videos, and More | Oct 28, 2024

Oct 27 2024 27 mins  
On today's podcast episode, we discuss when we might be approaching the consequential ceiling of “peak media”, which folks watch the most influencer videos, where smartphone time is still climbing, and entirely too much more. Tune in to the discussion with our Principal Analyst and host Bill Fisher, Principal Analyst Paul Briggs, Vice President of Research Jennifer Pearson, and

The Weekly Listen: The WNBA’s Record-Breaking Season, a New “Click to Cancel” Rule, and More | Oct 25, 2024

Oct 24 2024 44 mins  
On today's podcast episode, we discuss the numbers that summed up this year’s record breaking WNBA season the most, how TV’s biggest attraction (the NFL) is getting on, how a new “click to cancel” rule will change consumer behavior, how much store themed marketing can move the needle, what percentage of college athletes make it to the pros, and more. Tune in to the discussi

The Daily: Media Measurement in a Video First World | Oct 24, 2024

Oct 23 2024 21 mins  
On today's podcast episode, we discuss the most important measurement considerations for marketers, how brands are able to stand out on TikTok, and how to best determine the true impact of media buys. Tune in to the discussion with Senior Director of Podcasts and host Marcus Johnson, Vice President and Principal Analyst Jasmine Enberg, and Aashish Takkala, Product Marketing, Media

Reimagining Retail: Ancillary Services That Bring People Into Stores and What Retailers Should Think About Before Introducing Them | Oct 23, 2024

Oct 22 2024 23 mins  
On today's podcast episode, we discuss the many goals of ancillary services, how they drive foot traffic, and what retailers should be thinking about before introducing them. Listen to the conversation with our Senior Analyst Sara Lebow as she hosts Vice President of Content Suzy Davidkhanian and Senior Analyst Blake Droesch. Follow us on Instagram at: https://www.instagram.com/

The Daily: How AI Chatbots Could Change Our Lives and a Possible AI Agent Revolution | Oct 22, 2024

Oct 21 2024 22 mins  
On today's podcast episode, we discuss what a chatbot even is, what the most popular ones are, the main obstacles to widespread adoption, and how AI agents can take things a step further. Tune in to the discussion with host Marcus Johnson and Technology Analyst Jacob Bourne. Follow us on Instagram at: https://www.instagram.com/emarketer/ For sponsorship opportunities contact us:

The Daily: What the Hell is Going On With Consumer Sentiment? | Oct 21, 2024

Oct 20 2024 22 mins  
On today's podcast episode, we discuss why it has become so hard to get a read on consumer sentiment, the indicators we pay closest attention to to try and make sense of it, and how we expect consumers to feel for the remainder of the year. Tune in to the discussion with host Marcus Johnson, Director of Briefings Jeremy Goldman and Analyst Zak Stambor. Follow us on Instagram at: