The Hard Corps Marketing Show

Mar 06 2025 407 ep. 65 mins 32
The Hard Corps Marketing Show Podcast artwork

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.

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The Wizard of Customer Insights ft Carlos Hidalgo | Hard Corps Marketing Show | Ep 407

Mar 06 2025 45 mins  
How can understanding customer insights and marketing fundamentals drive business success?In this episode of The Hard Corps Marketing Show, I sat down with Co-Founder & CEO of Digital Exhaust, Carlos Hidalgo, a seasoned marketing leader with decades of experience. Carlos brings his expertise in focusing on customer insights and core marketing principles, emphasizing the importa

Are You a Marketer with Shiny Object Syndrome? ft Agatha Asch | Hard Corps Marketing Show | Ep 406

Mar 04 2025 38 mins  
How can integrating brand and demand marketing lead to sustainable growth?In this episode of The Hard Corps Marketing Show, I sat down with Agatha Asch, Vice President of Marketing at ABC Fitness and a seasoned marketing leader. Agatha shares her insights on the importance of integrating brand and demand marketing, stressing that all marketers should stay focused on growth and reve

Satellites Can’t Launch Without Marketing ft Andrew Greenhalgh | Hard Corps Marketing Show | Ep 405

Feb 27 2025 45 mins  
How can marketing transform high-tech industries and bridge the gap between engineering and sales?In this episode of The Hard Corps Marketing Show, I sat down with Andrew Greenhalgh, the Head of Marketing at Surrey Satellite, to explore how marketing plays a vital role in high-tech industries, particularly in space satellite manufacturing. Andrew shares his expertise on how integra

The Balancing Act of Strategic Sales Hiring ft JP Rinylo | Hard Corps Marketing Show | Ep 404

Feb 25 2025 43 mins  
Why might hiring junior sales reps be the best first step for scaling your business?In this episode of The Hard Corps Marketing Show, Casey reconnects with JP Rinylo, Founder & Principal Consultant at Starting Point Associates. They explore why hiring junior sales reps instead of senior VPs may be the key to successful scaling for early-stage B2B startups. JP explains the commo

Are You Adding VALUE For Your Customers? ft Wendy Lieber | Hard Corps Marketing Show | Ep 403

Feb 20 2025 42 mins  
How can building genuine customer relationships improve your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Wendy Lieber, CEO & Co-Founder of Content Bacon. Wendy brings her expertise in helping businesses shift from focusing solely on lead generation to fostering deeper, more meaningful connections with their customers. She shares key stra

Are You Measuring Marketing Success All WRONG? ft Janelle Amos | Hard Corps Marketing Show | Ep 402

Feb 18 2025 34 mins  
How can shifting your marketing focus from MQLs to revenue-driven KPIs transform your business?In this episode of The Hard Corps Marketing Show, I sat down with Janelle Amos, a seasoned marketing leader, entrepreneur, and Founder & Chief Strategist of Elevate Growth. Janelle brings her extensive expertise to the table, discussing how businesses can move away from outdated metri

Revolutionize How You Assess Your Employees ft Dr. Peter Fader | Hard Corps Marketing Show | Ep 401

Feb 13 2025 52 mins  
How can a peer assessment system revolutionize employee performance evaluations?In this episode of The Hard Corps Marketing Show, Casey sits down with Dr. Peter Fader, Professor of Marketing at the Wharton School of the University of Pennsylvania and Co-Founder of Theta & Incompass Labs, to explore an innovative approach to improving employee performance evaluations. Dr. Peter

CMO Tips from the Mind of a Penguin-In-Chief ft Drew Neisser | Hard Corps Marketing Show | Ep 400

Feb 11 2025 52 mins  
How can prioritizing employees and customers lead to long-term marketing success?In this episode of The Hard Corps Marketing Show, I had the privilege of sitting down with Drew Neisser, an award-winning marketing leader, author, thought leader, and Penguin-In-Chief of CMO Huddles. Drew shares his unique approach to marketing, built on the principles of continuous learning and exper

Why Boards Are DESPERATELY Seeking CMOs! ft Naomi Kent | Hard Corps Marketing Show | Ep 399

Feb 06 2025 46 mins  
How can you build a successful board career and leverage your professional network?In this episode of The Hard Corps Marketing Show, Casey sits down with Naomi Kent, the Founder and CEO of The Boardroom Company. Naomi specializes in advising senior professionals on how to break into and thrive in boardroom roles. She shares valuable insights on how to build a board career and lever

Are You Building Relationships or Just Selling? ft Michael Drew | Hard Corps Marketing Show | Ep 398

Feb 04 2025 54 mins  
How can building genuine relationships transform your marketing strategy?In this episode, I sit down with Michael R. Drew, a serial entrepreneur and marketing expert who’s helped 131 books hit the New York Times Bestsellers list. Michael brings a refreshing perspective to marketing, emphasizing the importance of building real, lasting connections with your audience rather than re