The Hard Corps Marketing Show

Apr 17 2025 419 ep. 64 mins 31
The Hard Corps Marketing Show Podcast artwork

Welcome to The Hard Corps Marketing Show with Casey Cheshire, where he fuses decades of marketing expertise with the strategic prowess of a United States Marine Corps Veteran. Join our dynamic conversations with the smartest and most badass marketers out there.

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Stop Chasing Leads, Start Driving Revenue ft Britta Agel | Hard Corps Marketing Show | Ep 419

Apr 17 2025 38 mins  
What does it really take to turn marketing into a powerful revenue engine?In this episode of The Hard Corps Marketing Show, I sat down with Britta Agel, Head of Marketing at Ordio. Britta brings a fresh perspective on how marketing has evolved from a lead-generating silo to a key driver of revenue, and how true success comes when marketing, sales, and customer success work together

5 Power Moves to Fuse Marketing and Sales ft Steve Hardy | Hard Corps Marketing Show | Ep 418

Apr 15 2025 48 mins  
How can uniting sales and marketing unlock explosive growth?In this episode of The Hard Corps Marketing Show, I sat down with Steve Hardy, Chief Marketing Officer of SmartRecruiters. Steve shares his expertise on breaking down the barriers between sales and marketing to build a collaborative, high-performing organization.Steve dives into why alignment isn’t just a buzzword, it’

Playing It Safe Is the BIGGEST Marketing Risk ft Udi Ledergor | Hard Corps Marketing Show | Ep 417

Apr 10 2025 49 mins  
How can bold B2B marketing drive better sales alignment?In this episode of The Hard Corps Marketing Show, I sat down with Udi Ledergor, Chief Evangelist at Gong, a marketing leader and advocate for making B2B marketing exciting. Udi shares his insights on breaking away from stale best practices and embracing creativity and risk-taking to drive real impact.Udi highlights the common

Trade Show Masterclass ft Bill Kenney | Hard Corps Marketing Show | Ep 416

Apr 08 2025 50 mins  
How can booth design and messaging transform your trade show results?In this episode of The Hard Corps Marketing Show, I sat down with Bill Kenney, Founder & Client Advocate of MEET. Bill brings his wealth of knowledge on booth strategy and lead generation, offering practical insights that help businesses turn trade show floors into high-performing sales opportunities.Bill brea

Cut Through the Noise in B2B Marketing ft Alyssa Higgins | Hard Corps Marketing Show | Ep 415

Apr 03 2025 43 mins  
How can testing marketing strategies and tech stacks optimize your B2B marketing efforts?In this episode of The Hard Corps Marketing Show, I sat down with Alyssa Higgins, Senior Vice President of Marketing at CipherHealth. Alyssa brings her expertise in navigating marketing strategies and evaluating tech stacks, sharing valuable insights into making smarter B2B marketing investment

Building a Podcast EMPIRE Through Engagement ft Mark LaCour | Hard Corps Marketing Show | Ep 414

Apr 01 2025 36 mins  
How does persistence and engagement drive podcasting success in the oil and gas industry?In this episode of The Hard Corps Marketing Show, I sat down with Mark LaCour, Editor In Chief at Oil and Gas Global Network. Mark shares his journey into podcasting, explaining how persistence led him to launch the show and how he secured early sponsorships and supportMark critiques the indust

Don’t Be Afraid of Your Marketing Data! ft Andrea Tarrell | Hard Corps Marketing Show | Ep 413

Mar 27 2025 24 mins  
How can businesses overcome marketing myths and embrace AI advancements?In this episode of The Hard Corps Marketing Show, I sat down with Andrea Tarrell, CEO of Sercante, to discuss common marketing myths and the challenges businesses face in driving innovation. Andrea shares her expertise on overcoming the misconception that poor data quality holds back business innovation, arguin

Sales Success Starts with Gym Flow ft Christopher Engman | Hard Corps Marketing Show | Ep 412

Mar 25 2025 43 mins  
How can advanced marketing and sales strategies drive success in mega deals?In this episode of The Hard Corps Marketing Show, I sat down with Christopher Engman, the founder of Megadeals, to discuss advanced strategies for marketing and sales in the world of mega deals. Christopher brings his expertise on the importance of integrating both marketing and sales to scale businesses de

Your Head of Demand Gen Should Be FIRED! ft Anthony Enrico | Hard Corps Marketing Show | Ep 411

Mar 20 2025 42 mins  
How can you prepare your startup for success before hiring a Head of Demand Generation?In this episode, I sat down with Anthony Enrico, Founder and CEO of Lean Scale, to discuss the crucial steps that startups and scale-ups must take before hiring a Head or VP of Demand Generation. Anthony shares his expertise on why many companies make the mistake of rushing into this decision wit

Community IS the answer! ft Paul Jones | Hard Corps Marketing Show | Ep 410

Mar 18 2025 57 mins  
How can community-building transform your marketing strategy?In this episode of The Hard Corps Marketing Show, I sat down with Paul Jones, Founder of Bridgio and Fractional Community Strategist. Paul brings his expertise in creating powerful, authentic communities that drive customer loyalty and engagement, sharing key insights into the shift from traditional marketing to community