SEO 101

Mar 17 2025 499 ep. 39 mins 226
SEO 101 Podcast artwork

SEO 101 is Search Engine Optimization from the very beginning. SEO 101 will teach you SEO from Square one. Hosts Ross Dunn and Scott Van Achte give out helpful information for the beginners without overwhelming you with technical details.

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SEO 101 Episode 496 - March 2025 Core Update, a Little Known Mistake to Avoid, and AI Errors

Mar 17 2025 29 mins  
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte discuss Google's March 2025 core update and its focus on quality content. They explain a mistake that can cause search engine result click-through rates to plummet, and they address the challenges of AI accuracy in search engines and its implications for digital content creators.Our Sponsors:* Producer Brasco: As

SEO 101 Episode 495 - Google Search Decline: AI Preferences, User Trust, and Ranking Volatility

Mar 17 2025 31 mins  
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent VOX Media survey revealing declining trust in Google Search, with a shift toward AI tools. They discuss Google's updates for personal info removal, local SEO strategies, and AI ranking volatility, emphasizing the need for diverse content to improve visibility in evolving search landscapes. Tune i

SEO 101 Episode 494 - Google Search Changes: 'All Results' Rename, Local Listing Drops, Audio SEO Insights, and Review Count Bug Fixes

Mar 02 2025 31 mins  
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the recent Google search updates, including the renaming of the “All Results” feature, the removal of pagination numbers, and new image search capabilities. They discuss the impact of local listings on organic results, the benefits of audio versions for SEO, and review count bug fixes. Don't miss these

SEO 101 Episode 493 - AI Overviews Impacting Click-Through Rates, Recipe Blog User Experience Guidelines, and Local Reviews Bug Fixes

Feb 18 2025 37 mins  
In this episode of SEO 101, hosts Ross Dunn and Scott Van Achte explore the significant decline in click-through rates due to Google's AI Overviews. They discuss new guidelines for recipe blogs to enhance user experience, and address a recent bug affecting local reviews. Tune in for insights on these critical SEO developments and their implications.Our Sponsors:* Producer Brasc

SEO 101 Episode 492: Google Breadcrumb Removal, JavaScript Tool Disruptions, AI News and Enforcement Updates

Feb 03 2025 29 mins  
In this episode of the SEO 101 Podcast, hosts Ross Dunn and Scott Van Achte discuss Google’s removal of mobile breadcrumbs, disruptions to SEO tools from JavaScript requirements, DeepSeek updates, site reputation abuse enforcement in Germany, and Google AI Overviews offering coding assistance. Tune in for essential SEO insights!Our Sponsors:* Producer Brasco: As digital professio

SEO 101 Episode 491 - Spam Impact, Continuous Scroll Return, and Blogging Benefits

Jan 27 2025 26 mins  
In this solo episode of SEO 101, Scott analyzes the December 2024 Google Spam Update and its effects on site rankings. He discusses the reintroduction of continuous scroll for Image and Video results and explores the importance of blogging for authority and fresh content, along with best practices for optimizing your website.Our Sponsors:* Producer Brasco: As digital professionals

SEO 101 Episode 490 - 2025 Predictions, Google December Core Update, and ChatGPT Search for Free Users: Features and Insights

Jan 20 2025 32 mins  
In this episode of SEO 101, Ross and Scott share their predictions for 2025, and Bing's removal of the cache link and Google's December 2024 core update; analyzing their potential impacts on search rankings. They also explore the features of ChatGPT Search now available to free users, highlighting its usefulness for research and its limitations for commercial queries.Our Sp

SEO 101 Episode 489 - Exploring ChatGPT Search, Google’s Gemini 2, and Project Mariner

Jan 06 2025 29 mins  
In this episode of SEO 101, we explore key insights from ChatGPT's search results, discuss ongoing volatility following Google's core update, and examine recent indexing issues. We also cover the importance of long-form content, local SEO, and Google's Gemini 2.0 and what Project Mariner may mean for search in 2025. Our Sponsors:* Producer Brasco: As digital profession

SEO 101 Episode 488 - Google's November Update, Search Console Recommendations, Rebranding Tips, and SEO Strategies

Dec 30 2024 33 mins  
In this episode of SEO 101, we discuss the ongoing November Core Update and its ranking volatility, the recently launched Google Search Console Recommendations that suggest SEO actions, and John Mueller's insights on why generic names struggle to rank. We also provide essential tips for a successful domain rebranding transition. Tune in for essential tips to navigate these crit

SEO 101 Episode 487 - Google Analytics Glitches, Ranking Signals Explained, and New Reputation Abuse Policies

Nov 25 2024 29 mins  
In this episode of SEO 101, we discuss recent Google Analytics data issues, the importance of both page-level and site-wide ranking signals, and the updated policies against site reputation abuse. Tune in for insights on how these changes impact SEO strategies and best practices for maintaining strong website rankings.Our Sponsors:* Producer Brasco: As digital professionals and bus