The CPG Guys

Feb 20 2025 464 ep. 44 mins 59

The CPG Guys Podcast artwork

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com

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Scaling Better For You Brands with Nature's Bakery CEO Steve Gardiner

Feb 20 2025 50 mins

The CPGGUYS are joined in this episode by the CEO of Nature's bakery - Steve Gardiner. He has previously held roles in commercial leadership at Henkel and PepsiCo. We personally love the portfolio and the Fig bars are our favorite. As such, this was both a fun and informative discussion. Find Steve on Linkedin at : https://www.linkedin.com/in/steve-gardiner-6092b11/ Find Nature's b

The Big Picture with Danone's Christian Stammkoetter

Feb 15 2025 54 mins

This is a special episode from our partner podcast - The FMCG Guys. They recently had Christian Stammkoetter, who is Danone’s President AMEA (Asia Middle East Africa) and Member of the Executive Committee. He joins Efrain and Daniel to speak about how, in the course of his career, has worked on multi-billion mergers, moved geographies, led teams, grown as a leader and developed a

Super Bowl 2025 Ads Recap

Feb 10 2025 60 mins

In this episode, the CPG Guys review all of the television ads that played in Super Bowl 59, February 9, 2025. This episode is sponsored by Recess - 'helps CPG brands connect with their key retail shoppers, delivering experiential sampling in high-impact locations like gyms, colleges and community events to drive trial and conversion. Now integrated into retail media leading to mea

Live from Chile at Walmart Connect's Accelerate Supplier Summit with PVSB

Feb 08 2025 40 mins

PVSB himself is the guest in this episode as the tables are turned and he is interviewed by Lucas Barros, Head of Walmart Connect Chile. This episode was recorded in December 2024 at the Walmart Chile Accelerate Suppliers Summit. Find Lucas Barros on LinkedIn here: https://www.linkedin.com/in/lucas-barros-631955103/ Find Walmart Connect Chile on Linkedin here: https://www.linkedin.

Retail Media Executive Education May 2025 with Cornell University's Dan Hooker

Feb 05 2025 48 mins

The CPG Guys are joined in this episode with Cornell University executive director for the food industry programming and faculty at the Johnson School of Management to discuss the first Executive Education programming on retail media offered May 5-8 at New York City. This program has been carefully designed in partnership with us at the CPGGUYS. Sri Rajagopalan has a decade plus ex

Brand Retail Media Spend Sentiments from CES LIVE with CVS Media Exchange’s Parbs Dhariwal and Andrew Lipsman

Feb 02 2025 41 mins

The CPGGUYS host Parbinder Dhariwal - VP of CVS Media Exchange and Andrew Lipsman from Media, Ads + Commerce for a LIVE fireside chat while at CES. This discussion is all about the latest retail media budget sentiment executed by Andrew and CPGGUYS surveying brands and retailers and where we stand in the industry. Find Andrew Lipsman on Linkedin at : https://www.linkedin.com/in/and

The Annual FMI mid winter conference and its relevance to the food industry with Mark Baum - CCO at FMI

Jan 29 2025 53 mins

The CPGGUYS are joined in this episode by FMI CCO Mark Baum. FMI, the food industry association, provides leadership to retailers and wholesalers of food, beverage, and consumer products, along with their manufacturer/supplier trading partners, by facilitating growth and collaboration, and promoting their role in feeding families and enriching lives. Find Mark Baum on Linkedin at :

Retail Media Measurement Leadership with Albertsons Media Collective’s Liz Roche

Jan 25 2025 44 mins

The CPGGUYS are joined in this episode by Liz Roche, VP for media and measurement at Albertson's media collective. AMC was the amongst the first to work with IAB to establish metrics and measurement standards. Claire Wyatt is replaced by Liz, and we spoke to her day one on the job - yes, we mean day one, week one at CES live. Find Liz Roche on Linkedin at : https://www.linkedin.com

Board Seats CEOs & C-suite Recruitment with Spencer Stuart’s Greg Welch

Jan 22 2025 50 mins

The CPG Guys feature a special episode that our very own Sri Rajagopalan hosted with his Thinkblue partner Manish Sharma & Greg Welch - partner at Spencer Stuart in the executive practice. They had a discussion on how board seats, CEO's, and C-suite leaders are found and placed at the world's largest market cap brands. Find Greg Welch on Linkedin at : https://www.linkedin.com/i

The Role of Private Label in Driving Brand Retail Media Investment with Omnicom Commerce's Jacquelyn Baker

Jan 15 2025 39 mins

The CPG Guys are joined in this episode by Jacquelyn Baker, CEO of Omnicom Commerce, a Flywheel Commerce company. Omnicom Commerce consists of Tracy Locke, Hagarth & TPN agencies. Specializing in designing compelling brand experiences for both owned andthird- party (3P) retail environments, Omnicom Commerce blends brand building with commerce, driving discovery, loyalty, and co