The CPG Guys

Nov 20 2024 441 ep. 43 mins 57
The CPG Guys Podcast artwork

CPG & FMCG eCommerce industry icon Sri Rajagopalan & consumer loyalty guru Peter V.S. Bond explore how brands and retailers understand and engage with consumers in-store, online and everywhere in between. http://cpgguys.com 

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Live from Groceryshop with Ahold Delhaize USA's Melissa Emerich

Nov 20 2024 29 mins  
The CPG Guys are joined in this episode by Melissa Emerich, Chief of Staff + Director of Strategy & Revenue for AD Retail Media at Ahold Delhaize USA. This episode was recorded on the Techtalks Stage at Groceryshop 2024.Follow Melissa on LinkedIn here: https://www.linkedin.com/in/melissa-emerich-25707536/Follow AD USA Retail Media on LinkedIn here: https://www.linkedin.com/comp

Retail Media Leadership in Canada with Loblaw's Lauren Steinberg

Nov 16 2024 59 mins  
The CPG Guys are joined by Lauren Steinberg, SVP o Media, Loyalty & Digital at Loblaw Companies Limited, Canada’s food and pharmacy leader, the nation’s largest retailer, and the majority unit holder of Choice Properties Real Estate Investment Trust. Loblaw – and its portfolio of grocery, health and beauty, financial services and apparel businesses – provides Canadians

Winning Consumer Attention with RR Donnelley's Lisa Pruett & Hans Fischmann

Nov 13 2024 47 mins  
The CPG Guys are joined by RR Donnelley's Lisa Pruett, President of Packaging & Labels and Hans Fischmann, VP & General Manager of nCountR, an innovative advertising platform designed to enhance customer experiences in physical retail stores. By combining digital programmatic advertising with in-store merchandising and advanced technology, nCountR creates engaging experienc

Convenience Channel Retail Media with NexChapter's Art Sebastian and Bridg's Jared Luskin & Neil Murphy

Nov 09 2024 33 mins  
The CPG Guys are joined by Art Sebastian, Founder & CEO of NexChapter, Jared Luskin, Head of Platform & Media Partnerships at Bridg and Neil Murphy, Chief Revenue Officer at Bridg.Bridg is a data and audience platform built exclusively for brick and mortar retailers and their CPG partners that powers retail media success. The platform solves a longstanding challenge – ide

Multi-Touch Attribution Measurement with Amazon’s Paula Despins

Nov 06 2024 31 mins  
The CPG Guys are joined by Paula Despins, VP of Campaign Measurement, Planning & Amazon Marketing Cloud at Amazon Ads.This episode was recorded in Austin Texas during the annual Amazon unBoxed event.Follow Paula Despins on LinkedIn at: https://www.linkedin.com/in/paula-despins-4274a78/Follow Amazon Ads on LinkedIn at: https://www.linkedin.com/showcase/amazonadvertising/Follow A

Retail Media Insights With FMI’s Mark Baum and NielsenIQ’s Liz Buchanan

Nov 02 2024 68 mins  
The CPG Guys are joined in this episode by Mark Baum, Chief Collaboration Officer at FMI, the Food Industry Association and Liz Buchanan, North America President of NielsenIQ. FMI & NielsenIQ are collectively performing a joint research along with Thinkblue LLC - a consulting powerhouse that includes our co-host Sri, on the latest in retail media. They are interviewing brands,

Building Your Content Future with Contentful's Gabriel Dillon

Oct 31 2024 45 mins  
The CPGGUYS are joined in this episode by Gabriel Dillon, bringing you the ongoing value proposition of contentful. He is the Principal, Strategic Alliance Manager, and is back at Contentful after a stint and ninetailed, bringing his expertise in personalization and testing to the world's largest composable content ecosystem. Before this, he led partnerships at Ninetailed. He also

Omnichannel High Engagement Loyalty Platforms with TCC Global's Rick Swinkels

Oct 30 2024 47 mins  
The CPG Guys are joined in this episode by Rick Swinkels, CEO of TCC, which creates high participation, high engagement loyalty campaigns and platforms that influence, recognise and reward shopper behaviour in-store and online.An industry leader for more than 30 years, active in 70 countries and over 8,000 campaigns successfully delivered.This episode is sponsored by TCC Global.Fol

Connected Stores with Instacart's David McIntosh

Oct 29 2024 45 mins  
The CPG Guys are joined in this episode by David McIntosh, Chief Connected Stores Officer at Instacart, the leading grocery technology company in North America, works with grocers and retailers to transform how people shop. The company partners with more than 1,500 national, regional, and local retail banners to facilitate online shopping, delivery and pickup services from more tha

ERP makes it's Debut with DOSS' Wiley Jones

Oct 26 2024 53 mins  
The CPG GUYS are joined in this episode by Wiley Jones, Co-founder and CEO of Doss, ARP—a lightweight ERP system focused on building tools for teams that work in the real world. Wiley has worked in product design and hardware engineering at companies like Athelas and Verkada. From designing toys in factories in China to leading hardware projects for medical devices in Silicon Val