The Creative Influencer

Apr 02 2025 168 ep. 20 mins 45

The Creative Influencer Podcast artwork

The Creative Influencer is a weekly podcast where we discuss all things creative with an emphasis on Influencers. The podcast is hosted by Jon Pfeiffer, an entertainment attorney in Santa Monica, California. Jon interviews influencers, creatives, and the professionals who work with them. Learn more at Pfeiffer Law's Entertainment Law Blog

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Sloane Price: 1.9 Million followers on TikTok (and counting…)

Apr 02 2025 26 mins

Episode One of Season Nine. We interview Sloane Price. Sloane is a TikTok influencer with over 1,900,000 followers. She is also the youngest guest we have had on the podcast to date! Sloane shares how she uses AI to assist content creation, her strategic approach to building a successful TikTok channel, and her investment in other young influencers and their businesses. A full tran

Season Nine—Next Week!

Mar 19 2025 1 mins

We are excited to announce the launch of Season Nine of The Creative Influencer podcast. We have a host of great interviews lined up, which—as always—will be packed with topical advice and timely wisdom from Creators and Influencers, across a wide swath of the industry. We also continue our special Influencer Agreements Series. In each minisode in the series we take a deep dive

When Cyber Trolls Attack

Jan 22 2025 7 mins

Minisode Five of Season Eight. In this minisode, Jon discusses what to do when cyber trolls attack your online reputation. There as an overall dearth of information or guides on how to handle trolls that leave negative comments or reviews. Some sources recommend fighting back, while others warn against “feeding the trolls.” So we decided to create this guide and to provide a co

Dylan Huey: Social Media Saved My Life!

Oct 30 2024 26 mins

Episode Three of Season Eight. We interview Dylan Huey. Dylan began speaking about social media from a unique perspective in high school, when he gave a TED Talk on how social media "saved his life." Since then, Dylan has built a career as a social media creator and entrepreneur. He talks about getting his start on Musical.ly and about founding REACH, a rapidly-growing organization

The Influencer Agreements Series: The Creative Brief

Oct 09 2024 7 mins

Minisode Two of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, discussing the Creative Brief—the twin sister of deliverables (covered in the last minisode). A creative brief is essentially a blueprint written by the brand, laying out all the key elements of how they want their product or message represented. It’s like a roadmap for

Molly Tracy: VRAI Digital

Sep 18 2024 32 mins

Episode Two of Season Eight. We interview Molly Tracy. Molly is the founder and CEO of VRAI Digital, an agency focused on uplifting and amplifying female voices so they can share their truths. Molly has over a decade of experience in influencer marketing and has built a boutique roster of creators who are known for their strong points of view and ability to drive conversions. In th

The Influencer Agreements Series: Deliverables

Sep 04 2024 4 mins

Minisode One of Season Eight. Jon continues our in-depth discussion of influencer agreements and brand deals, diving into another crucial aspect of these agreements: the Deliverables Required. If compensation is the “why” of your contract, deliverables are the “what.” They spell out exactly what you need to create and deliver to the brand—and getting them right is key to

Chris Deaver: Co-Creating for High Growth

Aug 21 2024 34 mins

Episode One of Season Eight. We interview Chris Deaver. Chris is co-founder of BraveCore, a leadership and executive coaching consultancy. Chris is also the co-author of Brave Together: Lead by Design, Spark Creativity, and Shape the Future with the Power of Co-Creation—and he tells us exactly how to do that—how to lead and drive change—through collaboration. Chris shares ins

Season Eight—It’s Great!

We are excited to announce the launch of Season Eight of The Creative Influencer podcast. This is going to be a great season. We pick up where we left off last season with our special Influencer Agreements Series. In each minisode in the series we take a deep dive into the sections of influencer agreements and brand deals. We also have a host of great interviews lined up, which—a

Bob Bowdon: Content Promotion and Monetization

Jun 05 2024 31 mins

Episode Ten of Season Seven. We interview Bob Bowdon. Bob is the CEO of VidaFair, a content monetization platform that allows creators to set their own fees for their content. Bob has experience as a television reporter, TV producer, talk show host, and documentary filmmaker. Bob talks about his experience as a recurring character on The Onion News Network and shares a story about