The Business Storytelling Podcast

Jan 28 2025 783 ep. 24 mins 36
The Business Storytelling Podcast artwork

Top content marketer Christoph Trappe and guests share tips on connecting better with target audiences. Named a Top 5 storytelling podcast, a Top 125 podcast to listen to in 2025, and a Top 1.5 percent global podcast. Half a million downloads and counting. Listened to in 100-plus countries. Available on all major podcast channels and DBTV. Guests have included: Joe Pulizzi Michael Brenner Kristina Podnar Scott Brinker Seth Godin Barry Schwartz ... and more. Produced by Trappe Digital LLC. Sponsorship bookings: https://www.christophtrappe.com/sponsored-podcast-booking

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716: Podcasters highlight their favorite non-profits during Podcasthon 2025

Jan 28 2025 22 mins  
Jeremie Mani, founder of Podcasthon, joins me on Episode 716 of "The Business Storytelling Podcast" to give us the details of how hundreds of podcasts are participating in this event in March. Participate here: http://podcasthon.org

715: "We Tried That Once" And Other Excuses That Sabotage Business Success!

Jan 22 2025 24 mins  
We've all probably heard the excuses of why something can't be done ... and then somebody else does it. Sigh. Larry Mietus, author of "We Tried That Once" joins me to discuss strategies to swat down excuses and get stuff done. Joins us. Grab a copy of his book here: https://amzn.to/40Jcim0

714: How to measure the impact of SEO

Jan 21 2025 24 mins  
Brian Piper, author and director of content strategy, joins me on Episode 714 of "The Business Storytelling Podcast" to discuss ways to measure SEO performance. With the emergence of AI, this is becoming a more nuanced area. Join us and grab a copy of his book "Epic Content Marketing" here: https://amzn.to/3C6wFA8

713: AI and Copyright - How does it all work?

Jan 14 2025 22 mins  
Christopher Penn returns for Episode 713 of "The Business Storytelling Podcast" to fill us in on what we must know when it comes to creating content with AI and how it impacts copyright. Reach out to Christopher's company here: https://www.trustinsights.ai/

712: The art of self-leadership with Heather Younger

Jan 03 2025 23 mins  
Author Heather Younger returns for episode 712 of "The Business Storytelling Podcast" to preview her new book: "The Art of Self-Leadership." The book teaches "how to take control of the workplace experience and set expectations up front about relationships." Join Heather and me for this conversation. Order book here: https://amzn.to/41Zb731

BONUS: How I clean up sound on video with Adobe Podcasts

Dec 22 2024 3 mins  
Good audio matters but when it wasn't recorded as well as it could have, I use the Adobe Podcast audio enhancer for video. Here's the difference it makes and try it here: https://podcast.adobe.com/enhance

711: What's the role of business storytelling in research?

Dec 19 2024 24 mins  
Market research veteran Brian Monschein joins me on Episode 711 of "The Business Storytelling Podcast" to discuss just that.Join us and check out Brian's company: https://narrativeinsights.com/

710: The value of online reviews for local businesses.

Dec 18 2024 23 mins  
DYK? Customers are willing to spend 31% more at businesses with excellent reviews. Ross McDaniel joins me on Episode 710 of "The Business Storytelling" to discuss just that. He is the Founder of Fencepost, a digital marketing agency that helps home service businesses grow their revenue by increasing their visibility and connecting them with more high-quality customers. Use Ross's

709: Should you use your name as your website's URL

Dec 17 2024 23 mins  
I have ChristophTrappe.com. Kristin Luck has her name URL. It wasn't always that way. Kristin Luck joins me on Episode 709 of "The Business Storytelling Podcast" to discuss when it makes sense to use your name and when it doesn't. Join us.

708: The role of creativity in advertising

Dec 16 2024 23 mins  
James Hurman, founding partner of Previously Unavailable and author of "Future Demand," joins me on Episode 708 of "The Business Storytelling Podcast" to discuss how advertising with award-winning creative qualities leads to better results for brands than marketing without creativity. Join us and grab a copy of his book here: https://amzn.to/3VtKkaY