Thinks Out Loud: E-commerce and Digital Strategy

Oct 31 2024 100 ep. 24 mins 41

Thinks Out Loud: E-commerce and Digital Strategy Podcast artwork

Thinks Out Loud, a weekly production of Tim Peter & Associates, looks at the e-commerce and digital trends that influence your business strategy. Hosted by Tim Peter, each episode explores the rapidly shifting digital marketplace and uncovers tips to help you put those trends to work to improve your brand and business.

Thinks Out Loud also looks at how mobile and social shape your customers' activities online and how you can develop the right marketing and customer experience strategies to drive growth for your organization.

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Are AI and Digital Evil (Thinks Out Loud Episode 438)

Oct 31 2024 21 mins

Do artificial intelligence and digital more broadly scare you? Do their potential harms keep you up at night? In short, are these tools evil? I don’t think they are. Truly. And, most of the time, neither are the people who create them. That doesn’t mean that AI and digital can’t cause harm for your customers, for your business, and for you. The question instead should be,

Is AI a Gatekeeper? Or is it a Key? (Thinks Out Loud Episode 437)

Oct 23 2024 22 mins

Some folks think that artificial intelligence is a white knight, coming to rescue their businesses from gatekeepers such as Google, Amazon, Facebook, and the rest. But is that true? Is AI the key to unlocking Big Tech’s gates? Or is it just another gatekeeper waiting in the wings? In this episode of the Thinks Out Loud podcast, our company founder and president, Tim Peter, takes

Four Big Threats (Plus a Bonus Threat!) To Google’s Dominance Next Year (Thinks Out Loud Episode 436)

Oct 16 2024 22 mins

AI might kill your brand — but probably not. It’s far more likely that AI will kill Big Tech’s brands, and in particular, Google. The search giant faces more threats to its business right now than at any time in the last decade-plus. What are the big threats facing Google’s dominance? Why do those threats matter to your business? And, most importantly, how can you make

Will AI Kill Your Brand (Thinks Out Loud Episode 435)

Oct 09 2024 19 mins

Artificial intelligence will shape the way your customers interact with your brand. That’s undoubtedly true. In fact, it’s possible we’ll see cases where the customer might not interact directly with your business, letting their AI agent handle the transaction on their behalf. OK, that’s still probably a few years away. But it’s clearly on the horizon. And that potential

Revisiting Why Digital Gatekeepers Kill Organic Traffic (Thinks Out Loud)

Oct 03 2024 20 mins

Digital gatekeepers always work to get between you and your customers. That was true five years ago, ten years ago, twenty years ago. And it’s still true today. They kill organic traffic to raise their revenues and gain greater profits. That hasn’t changed in decades, and I don’t believe it’s going to change anytime soon. What can you do about it? How can you bypass the ga

An AI Day in the Life of a Marketing and Digital Strategy Consultant (Thinks Out Loud Episode 434)

Sep 26 2024 27 mins

Consumers are adopting AI at a remarkable pace, as fast as they adopted computers and the internet. And we’re only starting to see how that might shape our businesses in the longer term. Part of the problem is that it’s not always easy to know which customers are using artificial intelligence and how they’re using it. One way to think about it though is to look at how a sing

Revisiting How to Diversify Your Marketing Mix When There’s Too Much to Do (Thinks Out Loud)

Sep 19 2024 22 mins

A listener of this show told me recently that, “People are already overwhelmed with the amount of social media they manage.” That’s a real challenge, on that can make it tough to find the time, resources, and budget to break up with Google, Facebook, and the rest of Big Tech. And that’s a problem. Because reducing your dependence on Big Tech is core to driving more profit

Will Marketers Bet that Google Wins the AI Economy? (Thinks Out Loud Episode 433)

Sep 11 2024 23 mins

Google faces enormous threats to its business. New entrants using artificial intelligence may provide a better search experience for their customers. Those same new entrants are also competing for Google’s massive ad revenues. And, of course, the search giant is fighting for its life in a government antitrust case. Those are major challenges — and a giant signal that Google

Is AI Destined to Make Marketing — and Music — Worse? (Thinks Out Loud Episode 432)

Sep 05 2024 24 mins

Is AI destined to make content, music, art, and marketing worse? Almost certainly. Truly. It’s also almost certainly going to help many people create many great works that they had neither the skills or access to create in the past. That’s the reality of new technology and new tools. As the quote says, “when you invent the ship, you invent the shipwreck.” Some of what AI of

Revisiting Google Big AI Problem (Thinks Out Loud)

Aug 29 2024 25 mins

Google makes immense amounts of money. It is, by far, the biggest website in the world. Its size and success, though, can mask deeper issues. Its size and success can hide big problems. And Google has a big AI problem. Google, in all likelihood, is also one of the the biggest drivers of traffic and revenues for your business. And its problems — big or small — could be