The Agency Profit Podcast

Dec 03 2024 158 ep. 29 mins 36
The Agency Profit Podcast artwork

Welcome to the Agency Profit Podcast hosted by Marcel Petitpas, CEO and Co-Founder of Parakeeto. Finally, an agency podcast that isn't JUST about getting more clients. On the show, we bring in experts, agency owners and consultants to share their actionable tips for improving profitability and operational efficiency. Here, you'll learn what systems to implement in your business, what kind of KPI's to track, and benchmarks to aim for. How to manage things like capacity, utilization, billing rates, processes and procedures, what tools to use, mistakes to avoid and so, so much more. If you're tired of putting out fires, working long hours, and growing revenue but not profits, you're in the right place.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Why Managing Ops Data is so Damn Hard... , With Kristen Kelly

Dec 03 2024 35 mins  
In this episode of the Agency Profit Podcast, Marcel introduces Kristen Kelly, the newest addition to the Parakeeto team. Kristen shares her 20 years of agency experience, particularly in account and project management, culminating in her recent passion for operations as a Director of Operations at a startup agency. Together, Marcel and Kristen unpack the nuanced challenges of oper

The Future of Agency Positioning, with Chris DuBois

Nov 26 2024 43 mins  
About This Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Chris DuBois, a former agency executive turned coach, who’s redefining how agencies approach growth and positioning. Together, they unpack why traditional service-based niching often leads to “service saturation” and explore a game-changing shift toward problem-focused positioning

Why You're Failing at Profitability Reporting, With Marcel Petitpas

Nov 19 2024 24 mins  
About this Episode In this solo episode of the Agency Profit Podcast, Marcel dives deep into the essential principles of designing effective data systems for agencies. Drawing on six years of experience and hundreds of agency collaborations, Marcel unpacks why so many companies struggle to get value from their data. He explores the key elements of building a sustainable data frame

How to Use Narrative Psychology in Service Design, With Kristian Aloma

Nov 12 2024 35 mins  
In this episode of the Agency Profit Podcast, Marcel sits down with Dr. Kristian Alomá, PhD, a narrative design expert and author of Start with the Story. Together, they dive deep into how psychology and storytelling play pivotal roles in shaping effective agency services that stay aligned with client needs and shifting market demands. Kristian explains the impact of narrative psy

20 Years of Agency Wisdom: Insights for Maximizing Client Success, with Carson Pierce

Nov 05 2024 38 mins  
About this Episode In this episode of The Agency Profit Podcast, Marcel brings the energy as he introduces an exciting shift for the show. Moving to weekly releases, every other week will focus on Parakeeto-specific content, diving deep into the framework of profitability and operational efficiency for agencies. Marcel is particularly thrilled to introduce Carson Pierce, a fan-fav

The State of Selling Fractional CMO Services, With John Jantsch

Oct 29 2024 33 mins  
About this Episode On the latest episode of the Agency Profit Podcast, we’re welcoming back a true industry pioneer, John Jantsch, the mastermind behind the Duct Tape Marketing system and author of several influential books. John joins Marcel to dive into the fascinating world of fractional CMOs, a growing trend in marketing leadership. With over 30 years of experience, John sha

How to Transition from Entrepreneur to CEO, with Jason Swenk

Oct 15 2024 38 mins  
About this Episode In this episode of the Agency Profit Podcast, Marcel welcomes back the legendary Jason Swenk. Jason, a pioneer in agency growth and a seasoned mentor, shares his incredible journey from founding and selling his agency to now guiding hundreds of agency owners through his Agency Mastery 360 program. This conversation dives deep into the transition from being a han

Using Client Stories to Increase Retention, With Ian Garlic

Oct 01 2024 30 mins  
About this Episode On this episode of the Agency Profit Podcast, host Marcel Petitpas is joined by Ian Garlic, founder of Video Case Story and author of Video Testimonials That Land the Big Fish. Ian, who has produced over 15,000 videos and runs The Garlic Marketing Show podcast, discusses how his agency helps businesses attract and retain clients by leveraging video case stories�

How Positioning & Go to Market Impacts Agency Valuation, With Shiv Narayanan

Sep 17 2024 35 mins  
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Shiv Narayanan, CEO of How To SaaS, to dive into the unique role marketing plays in mergers and acquisitions (M&A). Shiv shares his deep expertise in working with private equity investors and SaaS companies, highlighting how pre- and post-acquisition marketing can influence a company’

Sales Philosophies to Help Boost Your Agency, With Taylor Welch

Sep 03 2024 40 mins  
About this Episode In this episode of the Agency Profit Podcast, Marcel Petitpas sits down with Taylor Welch @ Welch Equities, a seasoned sales and marketing expert who has scaled multiple businesses and trained thousands in the art of selling. Taylor shares his journey from being a touring musician to becoming a powerhouse in the business world, emphasizing the importance of align