Copy Chief Radio

Dec 16 2024 100 ep. 34 mins 866

Copy Chief Radio Podcast artwork

Nobody writes alone. This show is going to be different because it’s real time marketing happenings. Inside Copy Chief we’re rooted in the foundational stuff that’s proven timeless, effective copy writing and marketing tactics. However, things change fast in this business and we’re constantly examining what's making sales for people.

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CCR322: Living Like a Copywriter: Craft, Creativity, and Control with Eddie Shleyner

Dec 16 2024 48 mins

In this thought-provoking episode of Copy Chief Radio, Kevin Rogers sits down with Eddie Shleyner, creator of "Very Good Copy," to discuss the artistry, psychology, and daily practice of being a copywriter. Eddie shares the journey of writing his first book, the life lessons passed down from his grandmother, and how the craft of copywriting extends far beyond selling products—it'

CCR321: "If It’s Hard, You’re Doing It Wrong: The Path to Mastery with Jeremy Bellotti"

Dec 09 2024 51 mins

In this powerful episode of Copy Chief Radio, Kevin Rogers sits down with mindset master Jeremy Bellotti, founder of Personal Mastery®, to discuss the deeper levels of personal growth, high performance, and mastery. Jeremy takes listeners through the stages of personal development and how to move beyond survival-mode thinking to achieve sustainable growth, both as a freelancer and

CCR320: W.R.I.T.E N.O.W. framework with Kevin Rogers

Nov 27 2024 24 mins

Being a writer is so much more than the words. John Carlton and I did a 25 episode podcast series together and the actual “writing of words” accounted for maybe a third of the conversation. The majority of the episodes were about the “living and thinking” behind the words. I’ve been pondering this more than ever since large language models came into the craft. Wh

CCR318: Lizzie Mills builds a copywriting family business

Sep 11 2024 33 mins

Lizzie Mills was just 20-yrs-old and a new mom when she joined Copy Chief as one of the first members through the door in 2014. She felt like the greenest copywriter in the place, but not for long. The veteran copywriters were more than happy to guide her and show her the ropes. Today, Lizzie, along with her husband, Steve, lead their family business and have achieved more succes

CCR316: How Tom became Rich Schefren’s new copywriter

Jul 08 2024 37 mins

Tom Hammaker’s life in copywriting took a radical turn last month when he was hired to become Rich Schefren’s copywriter. Better yet, Tom won the gig in a six-week competitive search against dozens of other copywriters – some with more than 20 years in the game. We called it “The Goods,” and clearly Tom has them. In this episode you’ll hear directly from Tom how he a

CCR315: The Evocative Power of Scent and Story with Helida Dodd

Jun 17 2024 37 mins

In this episode of Copy Chief Radio, we explore the captivating world of perfume and its unexpected parallels with the storytelling engineer-turned-perfumer Helida Dodd. Helida shares insights into how creating a perfume is similar to crafting a narrative.

CCR314: Coffee w/ Kev - Landing six-figure copy gigs

May 20 2024 32 mins

I recently took 25 copywriters through the process of landing a six-figure copywriting gig. The Grand Prize was becoming the primary copywriter for Rich Schefren and being Chiefed by Mark Ford! It was a one-of-kind experience (imagine Hunger Games for copywriters). Everyone survived, but no one is the same. Here’s what we learned, and what you need to know if you want to land t

CCR313: The Minimum Is Everything with Aaron Winter

May 06 2024 65 mins

How do you build a career or a team in the Era of Large Language Models and what happens to talent development when even the lowest intern needs full-stack CMO skills? In this episode of Copy Chief Radio, we're going on a mind-bending ride with Aaron Winter, Founder of Dig.On, and creator of multiple nine-figure promos for Motley Fool and Agora Financial. Aaron is the hidden-hand

CCR312: Creating Unforgettable Customer Journeys with Jason Friedman

Apr 22 2024 41 mins

In this episode, we're going behind the curtain with Jason Friedman, CEO of CX Formula. Today, Jason reveals how any business can direct their customer experience to not just satisfy but to dazzle and delight.

CCR311: Getting clients to say “Yes!” w/Sara Estes

Apr 09 2024 32 mins

In this episode, Sara explains how she was able to position herself as the top choice for this contract, and how they responded to her “bombshell” after offering it to her.