Agency Life

Oct 03 2024 51 ep. 45 mins 9

Agency Life Podcast artwork

Real stories from digital agencies about their journeys, the successes that defined them, and the failures they overcame. We talk about the highs and lows—and everything in between—on this crazy, roller coaster ride that is Agency Life.

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Small Habits KILLING Your Pitch (Based on Science) w/ Tom Martin

Oct 03 2024 56 mins

Scientific research shows there are common parts of your deck design and delivery that are causing your agency's pitches to fall on deaf ears. As today’s guest, Tom Martin explains, in some cases, that’s pretty close to literally true: your potential clients aren’t even hearing the words in your pitch as you deliver it.Tom fell into business development during his early days

The Hire You Can’t Afford to Get Wrong w/ Galen Low

Sep 18 2024 59 mins

There’s a role in your agency that has a bigger impact on your bottom line than you realize. Project Managers are often thought to “just” deliver client projects on time, on scope and on budget.But if you aren’t thinking bigger than that “just” mentality, you could be missing the impact of this important role on your agency’s profitability.Galen Low, Co-Founder of The

300% Higher Lead Conversion After One Change w/ Sean Sweet

Sep 05 2024 41 mins

They increased lead conversion by 300%, they broke out of their agency’s growth slump and are now able to take on more right-fit clients for their agency.How did Sean Sweet and his team at Blend Marketing achieve all that from one year to the next?They made a hard decision that most agencies avoid. One that you might think would limit your agencies growth and ability to win new c

The Real Reason Clients Are UNHAPPY w/ Guy Bauer

Aug 22 2024 51 mins

If your agency does creative work, it’s easy to think that WHAT you deliver to your clients is all that matters.But according to Guy Bauer, Founder of Umault, a B2B video ad agency, that’s only half of the client satisfaction equation. The other half is something we neglect all the time. In today’s conversation, you’ll learn:The hidden reason clients become unhappy, even wh

3 Ways to Manage "Client-ey" Clients

Aug 08 2024 16 mins

Have you ever dealt with a client that was acting a little…client-ey?They’d demand you drop everything to meet at a moment’s notice. Maybe they’d beat you up over price all the time. Maybe, they were the type of client whose demands just kept escalating. If you’ve dealt with clients acting this way, you’re not alone. In a special episode of the podcast, we celebrate the

The Lead Magnet That Pays for Itself w/ Chris DuBois

Jul 25 2024 63 mins

Is your agency leaving nearly 2/3rds of your new client acquisition up to chance?If so, you’re not alone. But it doesn’t have to be that way.According to research from WordStream, 60% of most new agency clients are coming from a channel that you can’t directly control, let alone scale.That scary stat is exactly what today’s guest is helping agencies avoid by building a port

The ONLY 5 Things Agency Owners Should Be Doing w/ Jason Swenk

Jul 11 2024 48 mins

Your life as an agency owner is crazy–you’re hiring (and probably firing), doing business development, meeting with clients, preparing pitch decks, trying to lead your team and a million other things. But, did you know there are only 5 things you should be spending your time on–if you want to successfully scale or sell your agency?Jason Swenk is the Founder of Agency Mastery

5 Steps to Better Change Management for Agencies w/ Rob Sayles

Jun 27 2024 53 mins

Do you feel like something’s not working in your agency?You’ve got processes that are outdated (or just plain not documented). You’ve got tools that aren’t the right fit or you’re not getting enough out of.Even though you feel the need for change, it terrifies you.If so, you’re not alone, I was at an agency-focused conference in Denver just a few weeks back, and several

Stop Selling Implementation Services (& Do This Instead) w/ Max Traylor

Jun 12 2024 44 mins

Agency clients often want more strategic consulting from the agencies they hire. At the same time, many agencies feel like the services they’re delivering are often undervalued by the clients they serve.If both of these are true, then why are so many agencies caught in what Pete Caputa calls the “Tactician’s Trap” where it feels like you’re on an endless hamster wheel sel

50% Profit Margins Unlocked with Time-Tracking Data w/ @MarketingMax

May 29 2024 55 mins

He went from working 70-80 hour weeks to building a 7-figure agency with 50% profit margins while only working about 1 hour per week.Today he’s the founder of GrowthDaily.com & AgencyReviews.io & he’s known by his 45,000 followers on X as @MarketingMax, but several years ago he was an agency co-owner struggling to make the sort of money he wanted to make (and enjoy the