It's Always Day One

Oct 18 2024 352 ep. 9 mins 8
It's Always Day One Podcast artwork

My name is George Reid; a former Amazonian turned Amazon consultant.Each week you'll hear top consultants, brand owners, agencies, and Amazon employees share their answers to basic, yet fundamental questions you should be asking yourself about your Amazon business.

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Mastering Video Ads: Split Testing, Engagement, and ROI (Oct 18, 2024)

Oct 18 2024 16 mins  
In this episode, we discuss the significance of video ads on Amazon, emphasizing their ability to enhance engagement and improve returns on ad spend.We also explore various strategies for creating effective video content, the importance of split testing, and the latest trends in video advertising.The conversation highlights best practices for maximizing CTR and the necessity of dat

Amazon Week 41 - 2024

Oct 08 2024 5 mins  
In this episode of Amazon Week, we dive into the latest Amazon developments that every seller needs to know. We start with a case study showing how data-driven ad strategies turned stagnant 5% growth into a 121% increase in just five months. Plus, it's your last chance to join our Amazon video advertising webinar on October 10th—don’t miss out on templates and training to up yo

Mastering Budget Optimization in PPC (26 Sep, 2024)

Sep 26 2024 15 mins  
In this episode, Himanshu and Prem discuss the intricacies of budget optimization in PPC advertising, delving into the importance of strategic budget allocation, the significance of ad type level budgeting, and the utility of budget rules.Common mistakes in budgeting practices are also addressed, providing with valuable insights into optimizing the advertising strategies for better

Amazon Week 39 - 2024

Sep 24 2024 4 mins  
In this week’s episode of Amazon Week, we explore the latest innovations that are set to change the game for Amazon sellers in 2024. From Amazon’s introduction of AI assistant Amelia for independent sellers to the launch of the Veeqo Profit Analyzer, we break down how these tools can streamline your operations and boost your profits.We’ll also discuss Amazon’s partnership w

Amazon Advertising Strategies: Campaign Structures

Sep 18 2024 6 mins  
In this episode, we dive deep into one of the most critical aspects of Amazon Advertising—campaign structure. George breaks down why having a clear, organized ad structure is essential for scaling your business and boosting ROI. From segregating individual product campaigns to managing broad, phrase, and exact match types, we cover it all.We’ll talk about:How to avoid common ca

Amazon Week 38 - 2024

Sep 16 2024 5 mins  
In this episode, we dive into the most important updates you need to know to stay ahead. From Amazon's image overhaul in search results to the new ASIN Search feature in Business Reports, we break down how these changes impact your strategy. We’ll also cover why broad match modifiers and multi-layered ad campaigns are crucial for expanding reach and protecting your brand.Plus, we

The ideal Campaign Structure for Optimised ROI & Growth (Sep 13, 2024)

Sep 12 2024 23 mins  
In this episode, we delve into the intricacies of campaign structure in advertising, emphasizing its critical role in optimizing ad spend and improving return on investment.RESOURCESRead our News Feed.Book an Amazon Advertising audit.Follow me on Twitter.Amazon design examples.Follow our team.$85 to $117k in 45 days. 2-minute breakdown of what we did.Message George.

Amazon Advertising Strategies: Product Targeting Campaigns

Sep 05 2024 5 mins  
Welcome to the inaugural episode of our new biweekly podcast, where we bring you insider strategies straight from two ex-Amazon pros with over 8 years of experience managing multi-million dollar accounts.In this episode, we’re tackling Product Targeting (PT) campaigns—an essential part of both defensive and offensive Amazon advertising strategies. But here’s the catch: many a

Amazon Week 36 - 2024

Sep 03 2024 6 mins  
In this week’s episode of Amazon Week, we’re delivering the latest updates and strategies you need to stay ahead in the ever-evolving world of Amazon. From optimizing your ad campaigns to harnessing the power of AI with Amazon’s new Rufus chatbot, this episode is packed with actionable insights.We’ll cover the importance of a structured approach to ad targeting, why proper

Amazon Community Updates (August 31, 2024)

Aug 30 2024 5 mins  
In this episode of Amazon Community Updates, we’re cutting through the noise and delivering the essential updates that will keep your Amazon business on track in 2024. From maximizing your DSP strategy to navigating Walmart’s emerging e-commerce potential, we’ve got the insights you need to stay ahead.We dive into creative solutions for product certification challenges, why y