Startups For the Rest of Us

Feb 20 2025 329 ep. 33 mins 2.2k
Startups For the Rest of Us Podcast artwork

The original podcast for bootstrapped and mostly bootstrapped startups, this show follow the stories of founders as they start, acquire, and grow SaaS companies. Hear when they fail, struggle, succeed, and take you with them through the tumultuous life of a SaaS founder. If you like Mixergy, This Week in Startups, or SaaStr, you’ll enjoy Startup for the Rest of Us.

  Business
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Episode 759 | TinySeed Tales s4e6: Does AI + Pivot = Success?

Feb 20 2025 27 mins  
In this episode of TinySeed Tales, Rob Walling speaks with Colleen Schnettler, co-founder of Hello Query, as she shares her latest startup journey pivot. After reigniting her “shipping muscle” while briefly dabbling in an AI-based project, Colleen refocuses on her newest pivot of Hello Query. She shares the challenges of determining the market viability of an AI-assisted SQL

Episode 758 | Do Free Trials Suck?, What Moves the Needle, and More Listener Questions (with Derrick Reimer)

Feb 18 2025 45 mins  
In episode 758, Rob Walling is joined by Derrick Reimer to tackle a variety of listener questions. They discuss strategies for entering a market with established competitors, including how to position your product without directly attacking rivals. They also reflect on the challenges of free trials, weighing the pros and cons of extending trial periods versus incentivizing onboardi

Episode 757 | TinySeed Tales s4e5: Founder Breakups, Crushing Failures, and the Future

Feb 13 2025 15 mins  
In this episode of TinySeed Tales, Rob Walling chats with Colleen Schnettler, co-founder of Hello Query, as she navigates the complexities of her startup journey. After a challenging period with her co-founder Aaron, Colleen reflects on their decision to part ways and the emotional toll it has taken on her. She shares her feelings of crushing failure, the uncertainty of moving

Episode 756 | Why Great Product Management Is Critical for Your Startup

Feb 11 2025 43 mins  
In episode 756, Rob Walling interviews Brendan Fortune, Director of Product Management at Customer.io, to explore the skills and frameworks for effective product management. Brendan shares his journey and discusses the importance of understanding customer behavior to drive product decisions. They delve into the concept of the flywheel and how it can be leveraged to enhance user suc

Episode 755 | TinySeed Tales s4e4: Customer Interviews + Pivoting

Feb 06 2025 15 mins  
In this episode of TinySeed Tales, Rob Walling checks in with Colleen Schnettler, co-founder of Hello Query, as she shares the latest developments in her startup journey. Colleen shares the insights gained from recent customer interviews that led to a significant pivot in their product strategy. Hello Query is now focused on embedding custom reporting features within other SaaS

Episode 754 | Broken Freemium, SaaS Plateaus, and More Listener Questions (A Rob Solo Adventure)

Feb 04 2025 25 mins  
In episode 754, join Rob Walling for a solo adventure as he tackles listener questions on a variety of topics. He discusses strategies for converting free users to paid customers, the implications of AI advancements on the SaaS landscape, and how to navigate platform risks when larger players enter your market. Rob also shares insights on breaking through growth plateaus. Topics

Episode 753 | TinySeed Tales s4e3: Co-Founder Conflicts + Renaming a Business

Jan 30 2025 23 mins  
In this episode of TinySeed Tales, Rob Walling reconnects with Colleen Schnettler, co-founder of Hammerstone, as she shares the latest developments in their startup journey. Colleen opens up about the emotional challenges of co-founder conflicts with Aaron, highlighting the importance of communication and alignment in their partnership. They also discuss the significant pivot fr

Episode 752 | The State of SEO in 2025

Jan 28 2025 36 mins  
In episode 752, Rob Walling interviews Lars Lofgren to discuss the current state of SEO. Lars shares insights on how SEO has drastically changed, especially with the rise of AI and the volatility brought on by Google’s evolving algorithm. They cover the challenges of ranking for terms, the impact of AI content, and the rise of "parasite SEO." Topics we cover: (2:16) –

Episode 751 | TinySeed Tales s4e2: From Developer to Manager

Jan 23 2025 30 mins  
In this episode of TinySeed Tales, Rob Walling catches up with Colleen Schnettler, co-founder of Hammerstone, about the progress her team has made since their initial check-in. Colleen describes the tough decision to focus on one product stack, and their recent pivot toward building a reporting MVP. They also discuss Colleen’s shift into a more managerial role. Topics we c

Episode 750 | Making Your First Hire, Testing Prices, And More Listener Questions (with Laura Roeder)

Jan 21 2025 36 mins  
In episode 750, Rob Walling is joined by Laura Roeder, founder of Paperbell, to answer intermediate listener questions. They discuss making your first hire with limited funds, testing pricing models with existing customer bases, and more. Laura also provides some great advice on content marketing, drawing from her past experience at MeetEdgar. Topics we cover: (3:14) – Bu