MicroConf On Air

Feb 12 2025 245 ep. 24 mins 222
MicroConf On Air Podcast artwork

Welcome to the MicroConf Podcast! Every week, we feature the stories and strategies you need to level up your SaaS business. From the visionaries and makers who fuel sustainable, profitable software companies that don’t need to seek venture capital to make a meaningful impact in their lives.

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MicroConf Tactics: 9 Signs It’s Time to SELL Your Business

Feb 12 2025 10 mins  
When do you know it's time to sell your company? After speaking with hundreds of founders, Rob and Dr. Sherry Walling identified 9 signs that it may be time for an exit. If you've dreamed of selling your business, pay attention to these signs, and strategize your exit. Links from the Pod: TinySeed Applications are Open until Feb 23rd Watch this video on YouTube Back Exit Strategy

MicroConf Tactics: Startup Founders, Do THIS to Beat Imposter Syndrome

Jan 29 2025 10 mins  
Many founders struggle with Imposter Syndrome and wonder how to get past it. It often shows up in different forms at the various stages in their founder journeys. Rob shares some of the forms that imposter syndrome takes and offers actionable advice if you are feeling like a fraud. Episode Sponsor: As a founder, it’s easy to get caught up in the fun of building flashy new featu

MicroConf Tactics: STOP Building Your Audience (Do THIS Instead)

Jan 15 2025 15 mins  
If you want to build an amazing SaaS product, building an audience is almost never the best use of your time. Rob shares what to do instead, giving practical tips on how to build a network and the benefits that it can provide your business. Links from the Pod: MicroConf Connect Applications are open until the end of today, Jan 15th Watch this video on YouTube MicroConf The SaaS P

MicroConf Tactics: If I Started SaaS in 2024, Here’s My B2B Content Strategy for $1M ARR

Jan 01 2025 30 mins  
Rob Walling takes the stage at MicroConf US 2024 in Atlanta to share his framework for B2B SaaS content marketing. After wasting thousands of dollars taking the wrong approach in marketing Drip in the early days, Rob shares how he would apply the 5 stages of customer awareness to B2B SaaS. Links from the Pod: Watch this video on YouTube Register for MicroConf US 2025 in New Orlea

MicroConf Tactics: How to Make SaaS Enterprise Sales (5 SIMPLE Steps)

Dec 18 2024 11 mins  
One of the biggest growth levers in your SaaS business is to embrace enterprise sales. Craig Hewitt, founder of Castos, shares how to drive sales so that you're not leaving revenue on the table. Links from the Pod: The SaaS Launchpad – Start Free with “The DNA of a Great SaaS Idea” Watch this video on YouTube The SaaS Launchpad The SaaS Playbook Craig's YouTube Channel Cas

MicroConf Tactics: This Pricing Strategy is DISASTROUS (unless...)

Dec 04 2024 10 mins  
Choosing the right pricing strategy for your bootstrapped SaaS is critical. Freemium can be alluring, but it's not a pricing strategy – it's actually a marketing strategy. In this video, I'll explain why freemium is so tricky, and why you should almost always avoid it. Links from the Pod: MicroConf Masterminds Applications Close on December 4th We are relaunching MicroConf Conn

MicroConf Tactics: 6 Lessons From My MOST SUCCESSFUL Investments in B2B SaaS

Nov 20 2024 11 mins  
In this video, I look at my investments across TinySeed to distill six lessons that you can use to inform decisions in your own B2B SaaS. If it sounds like I'm describing your company and you're looking for the right amount of funding and mentorship, apply for TinySeed's Fall 2024 batch. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by

MicroConf Tactics: 7 CRUCIAL Things Every SaaS Landing Page Should Have (with examples)

Nov 06 2024 20 mins  
A great landing page is a tool that you will use to convert your website visitors into paying customers. Tracy shares several key ingredients that you need on your landing page, why they are effective, and show many examples of each. Episode Sponsor: This week’s podcast was sponsored by Lemon.io. Cut down on hiring time by working with vetted devs at competitive rates. Get 15%

MicroConf Tactics: How to Find Your FIRST 10 SaaS Customers (6 PROVEN Strategies)

Oct 23 2024 12 mins  
It's easy to get caught in the trap of building your product before marketing it. I'll show you a repeatable, predictable approach to marketing your SaaS before you even start coding. Following this approach will increase your chances of finding success without relying on luck. Episode Sponsor: Techstack Struggling with tech decisions? Techstack, with over a decade of experience

MicroConf Tactics: 7 Surprising SaaS Trends Every Founder Must Know in 2024

Oct 09 2024 26 mins  
Wish you could look at the metrics of your competitors? This year MicroConf surveyed 700 startups to see what is making them grow fastest, and what's slowing them down. Rob is joined by Asia Orangio to analyze the results of the 2024 State of Independent SaaS Report. Links from the Pod: Watch this video on YouTube The SaaS Launchpad TinySeed Applications Are Open Until Sept 15th