Better Done Than Perfect

Oct 18 2024 82 ep. 39 mins 60
Better Done Than Perfect Podcast artwork

The show for SaaS marketers and product people. We talk with industry experts about email automation, marketing, content, and product strategy.

  Business  Technology
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Managing Priorities with Harry Max

Oct 18 2024 37 mins  
Are humans inherently bad at managing priorities? In this episode, we talk to Harry Max, speaker, coach, consultant, and author of Managing Priorities. You'll learn about the DEGAP process, the four approaches to prioritization, prioritization processes in large organizations, and more.

Implementing Self-service SaaS with Franciska Dethlefsen

Sep 20 2024 34 mins  
How do you plan and implement a self-serve option for your SaaS? In this episode, we talk to Franciska Dethlefsen, Head of Growth Marketing at Amplitude. You'll learn about their journey from being completely sales-led to launching a self-serve plan, how they approached pricing and packaging, how it all ties with their free plan, what channels they use to provide support, and more.

Measuring Paid Media for SaaS with Barbara Galiza

Aug 16 2024 35 mins  
How do you measure the effectiveness of your paid media campaigns? In this episode, we talk to Barbara Galiza, a growth and marketing analytics consultant. You'll learn about the three types of campaign performance metrics, how to manage attribution via multiple data sources, how companies are adapting to the recent focus on data privacy, and more.

PR Strategies for Founders with Sneha Saigal

Jul 19 2024 30 mins  
What can SaaS founders do to jumpstart their PR strategy? In this episode, we talk to Sneha Saigal, co-founder of Geeks & Experts. You'll learn why it’s best to DIY your PR strategy in the early stages, why you should be thoughtful about your pitches, how PR experts tap into a founder’s story, and more.

Hybrid Messaging Approach with Carolyn Beaudoin

Jun 21 2024 47 mins  
How do you develop your messaging to serve multiple segments at once? In this episode, we talk to Carolyn Beaudoin, co-founder of Boxcar Agency. You'll learn about their Hybrid One Reader approach, tips for structuring your homepage and dedicated solution pages, how to use customer call recordings as copywriting material, and more.

SEO Optimization for Existing Content with Kai Davis

May 17 2024 41 mins  
How can you get more mileage out of your existing content? In this episode, we talk to Kai Davis, an SEO consultant. You'll learn how often you should update your pages, the two levers for improving your SEO, how to use heat mapping, and more.

Data-powered Growth with Arpit Choudhury

Apr 19 2024 40 mins  
How do you leverage data for SaaS growth? In this episode, we talk to Arpit Choudhury, founder of Databeats. You'll learn what makes a robust data foundation, how teams can work together to collect data, why less data is better, and more.

Pricing and Packaging for SaaS with Dan Balcauski

Mar 22 2024 44 mins  
How can we get better at SaaS pricing and packaging? In this episode, we talk to Dan Balcauski, founder and chief pricing officer at Product Tranquility. You'll learn what department should own the pricing function, how often you should revisit pricing, why you shouldn’t A/B test your pricing, and more.

Running a Portfolio of Products with Tim Schumacher

Feb 22 2024 34 mins  
How do you run and manage a multi-product portfolio? In this episode, we talk to Tim Schumacher, co-founder and CEO of saas.group. You'll learn how they developed their acquisition model, the importance of setting up central teams for operative tasks, why founders need to think about successors, and more.

QA in Email Marketing with Michael Wilding

Jan 25 2024 25 mins  
With so many elements involved in email marketing, what does the quality assurance process look like? In this episode, we talk to Michael Wilding, a marketing automation architect. You'll learn how QA is done in larger organizations, why creating a base template is important, how to do QA on your workflows, and how to test your emails using different methods.