Print to Pixel

Oct 22 2024 24 ep. 33 mins 1
Print to Pixel Podcast artwork

Print to Pixel is the podcast for marketers who want to learn how to leverage the power of direct mail in their multi-channel campaigns. Whether you’re new to multi-channel marketing or an industry veteran, this podcast will keep you informed about how rapid advances in technology are changing how direct mail is deployed. You’ll hear from expert agency owners, and savvy marketers who will share their best practices and tips for maximizing your direct mail ROI. If you’re ready to take your marketing to the next level with direct mail automation, tune in to Print to Pixel and discover how to connect with your audience in a more meaningful and impactful way. 📬

  Business  Technology
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Data Gathering in Fundraising with Direct Mail and QR Codes with Pedro J Rivera #24

Oct 22 2024 27 mins  
In this episode, Dennis Kelly interviews Pedro J Rivera, Esq., a fundraising expert with a focus on major gift planning. Pedro shares his career journey and how he transitioned from law to fundraising. He emphasizes the importance of building relationships with donors and understanding their interests and capacity to give.Pedro also discusses the strategic approach to major gift fu

Effective Marketing Strategies for Planned Giving with Aquanetta Betts #23

Oct 09 2024 32 mins  
In this episode of Print to Pixel, Dennis Kelly interviews Aquanetta Betts, the Director of Planned Giving at George Mason University. Aquanetta shares her journey to her current role and discusses the importance of planned giving in the nonprofit sector. She explains that planned giving involves making gifts to nonprofits that usually require a third party to be involved, such as

Responsible and beneficial use of AI for fundraising with Nathan Chappell #22

Sep 26 2024 44 mins  
In this episode of Print to Pixel, Dennis Kelly interviews Nathan Chappell, Senior Vice President at DonorSearch AI, about the impact of AI on fundraising. Nathan shares his journey into the nonprofit sector and how his background in technology and business led him to the intersection of AI and generosity.He discusses the potential of AI in the nonprofit sector, emphasizing the imp

Exploring the Landscape of Nonprofit Tech Vendors with Mark Becker #21

Sep 12 2024 29 mins  
In this episode of Print to Pixel, Dennis interviews Mark Becker, founding partner of Cathexis Partners, about the role of technology in the nonprofit industry. They discuss the importance of selecting and implementing the right technology stack, the impact of well-defined technology projects on nonprofits, and the current landscape of nonprofit tech vendors.They also touch on the

Storytelling and Brand in Nonprofit Fundraising with Eliza Slone #20

Aug 27 2024 31 mins  
Eliza Slone, VP of Strategy at MKDM, shares her journey in the nonprofit world and the importance of storytelling and brand in fundraising. She emphasizes the need for nonprofits to simplify their message and evoke emotion to make a lasting impact. Eliza also discusses the challenges faced by nonprofit professionals, including interdepartmental conflicts and lack of recognition.She

The Power of Monthly Donors and Sustainable Revenue with Erica Waasdorp #19

Aug 06 2024 33 mins  
Erica Waasdorp, president of A Direct Solution, shares her expertise in helping nonprofits convert one-time donors into monthly donors. She discusses her background in direct mail and how she got involved in monthly giving. Erica emphasizes the importance of tailoring the monthly giving program to each organization and the need for a multi-channel approach. She highlights the value

The Evolution of Fundraising in the Nonprofit Sector with Tim Oleary #18

Jul 24 2024 27 mins  
Tim Oleary, CEO of NextGen Fundraising, discusses the evolution of fundraising in the nonprofit sector and the importance of integrating digital channels with traditional print methods. He emphasizes the need for a coordinated approach to fundraising, using data science, automation, and creative strategies to create a personalized and engaging donor experience.Tim also highlights t

Understanding Customer Needs in the Telecom Industry with Steve Smith #17

Jul 23 2024 39 mins  
Steve Smith, Chief Revenue Officer of Live Oak Fiber, discusses his background in the telecom industry and the founding of Live Oak Fiber. He emphasizes the importance of connectivity in rural areas and the impact it can have on communities. Smith also talks about the marketing strategies used by Live Oak Fiber, including direct mail and personalization.He highlights the need to un

The Value of Integrations in Marketing Technology with Jesse Cunningham #16

Jul 10 2024 24 mins  
Jesse Cunningham, Platform Partnerships Manager at HubSpot, shares his journey to joining HubSpot and the value of integrations in marketing technology. He discusses the benefits of the HubSpot Partner Program and how it creates a win-win-win scenario for customers, partners, and HubSpot.The conversation also explores the challenges of navigating the vast marketing tech ecosystem a

Challenges and Strategies of Fiber Marketing with Kimberly McKinley #15

Jun 26 2024 28 mins  
Kimberly McKinley, the CMO of Utopia Fiber, shares insights on the challenges and strategies of fiber marketing, emphasizing the importance of building brand trust and leveraging traditional and digital marketing channels. She also highlights the role of technology, transparency, and customer relationships in marketing success.Chapters:00:00 - Intro01:41 - Introduction to Utopia Fi