Content Strategy Insights

Feb 02 2025 100 ep. 31 mins 138
Content Strategy Insights Podcast artwork

Content strategy matters. No matter what kind of content you create, no matter what industry you're in, no matter what your business role is, you need to be strategic about your content. We bring you the unique perspectives and insights of experienced content strategy experts.

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Sarah Johnson: Moving Content Forward with “Content-first Design” – Episode 209

Feb 02 2025 29 mins  
Sarah Johnson Sarah Johnson asks, "If a digital experience is a conversation with a user, how can you have that conversation if you don't know what the words are?" Sarah addresses the crucial role of content in her new book, "Content-first Design," tackling both the pragmatic aspects of a content-first approach to design as well as how to advocate for content practice. We talked

Leah Buley and Joe Natoli: The UX Team of One – Episode 208

Jan 17 2025 33 mins  
Leah Buley and Joe Natoli Both UX and content professionals routinely find themselves on teams where they are the sole practitioner of their craft. Leah Buley and Joe Natoli recently revised "The UX Team of One" (use code ELLESS15 at checkout to get 15% off through then end of February) to share their pragmatic take on solo UX practice, deftly balancing the application of human-c

Rob Punselie: Content Jobs to Be Done – Episode 207

Jan 09 2025 31 mins  
Rob Punselie A truly customer-focused content strategy is the cornerstone of good customer experiences. Over the past 25 years, Rob Punselie has developed and honed content discovery research methods based on time-tested usability knowledge and the Jobs to Be Done product-development framework. This approach has helped him consistently deliver to his clients effective and durabl

Alan J. Porter: Storytelling for Enterprise Content Strategy – Episode 206

Dec 09 2024 32 mins  
Alan J. Porter Storytelling is the oldest content practice. Alan Porter helps enterprises and content practitioners improve their story craft. Alan shows how better stories both convey the unique benefits of a business to their customers and improve cross-functional communication within organizations. We talked about: Content Pool, the enterprise content services organization

Joe Gollner: A Multi-layered Definition of “Content” – Episode 205

Nov 19 2024 32 mins  
Joe Gollner As recently as 40 years ago, we didn't have much need for the word "content." But as soon as we started delivering the same information via multiple channels, we needed a way to identify the essential elements of content assemblies and to work with them independent of their various manifestations in information products. So the concept of "content" was born. Joe Goll

Stephanie Pereira: Designing Hyper-localized Content – Episode 204

Nov 07 2024 29 mins  
Stephanie Pereira Localizing digital product content is challenging on its own. When you add the need to communicate about sensitive financial topics to very specific audiences, the complexity of the work quickly grows. Stephanie Pereira is a content design manager working on the Google Payments product. She deftly balances a range of internal compliance and design concerns with

Chris Bach: The Origins of Decoupled and Composable Web Architectures – Episode 203

Oct 22 2024 36 mins  
Chris Bach Over the past ten years, Chris Bach has been at the forefront of the transformation of web development. Chris coined the term "Jamstack," which refers to one of the first conceptions of a composable web architecture (the acronym JAM accounts for the JavaScript, APIs, and markdown that make up a simple decoupled web system). He also founded Netlify, a company that supp

Fran Alexander: Democratizing Taxonomy Practice – Episode 202

Oct 07 2024 32 mins  
Fran Alexander There is always more taxonomy work to be done than there are practitioners to do it. Fran Alexander's solution to this imbalance is to democratize taxonomy practice. Fran's work actually spans the full range of semantic practices, from simple term lists to taxonomies, thesauruses, and ontologies and knowledge graphs. Wherever she's working in this span of activitie

Mike Gifford: Accessibility, Sustainability, and Content Management – Episode 201

Oct 01 2024 31 mins  
Mike Gifford Where web accessibility, digital sustainability, content management, open-source software, and web standards intersect, you'll find Mike Gifford. Mike is the open standards and practices lead at Civic Actions, a company that helps governments deliver better digital services. Through his practice, Mike ensures that the content systems they deliver are built as sustai

Michele Ann Jenkins: Taxonomy as the Foundation of Semantic Architecture – Episode 200

Sep 24 2024 32 mins  
Michele Ann Jenkins Through her taxonomy and other information architecture work, Michele Ann Jenkins helps people across the organizations she works with align their mental models and terminology usage. This alignment of concerns and language forms the foundation of the semantic architecture that is so crucial to modern content systems. We talked about: her work as a consulta