Marketecture: Get Smart. Fast.

Nov 18 2024 244 ep. 23 mins 30

Marketecture: Get Smart. Fast. Podcast artwork

The Marketecture Podcast is hosted by industry experts Ari Paparo and Eric Franchi. Every Friday they publish an interview with an important thinker in the advertising and marketing industries, and cover that week's most important news. Every Monday there's an in-depth vendor interview where you learn about interesting companies. https://www.marketecture.tv

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IAB Tech Lab Summit: Cadi Jones from Index

Nov 18 2024 9 mins

Ari is joined by Cadi Jones, the GM for EMEA for Index Exchange to talk about curation, CTV, and more.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 98: Marc Guldimann explains everything about attention

Nov 15 2024 43 mins

Marc is the CEO of Adelaide and he gives Eric and Ari a crash course in everything about attention measurement and metrics. In the News, we talk about the awful Forrester chart and the allegations against Zeta.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Mark

Episode 97: Live from London with the IAB Tech Lab

Nov 08 2024 36 mins

Ari interviews Shailley Singh the COO of the IAB Tech Lab from their big event in London. And we announce our first ever conference, MarketectureLive (www.marketecturelive.com)For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Episode 96: Chris Paquette from DeepIntent explains programmatic for healthcare

Nov 01 2024 40 mins

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Advertising Week: Elizabeth Chapman of Nextroll In-Person

Oct 28 2024 12 mins

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Elizabeth ChapmanVP, Tech Partnerships & Channels of Nextroll (formerly AdRoll) about their work with the Privacy Sandbox and how they are approaching the cookieless future as a retargeting company.For more in-depth discussion of these topics and links to the news we discuss, subsc

Episode 95: Randall Rothenberg, former head of the IAB

Oct 25 2024 42 mins

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Advertising Week: Katie McAdams of Basis In-Person

Oct 21 2024 13 mins

We took advantage of Advertising Week by conducting a number of in-person interviews. We spoke to Katie McAdams, the CMO of Basis (formerly Centro) about their expansion into mid- and large-sized agencies from their traditional position with smaller clients.For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at htt

Episode 94: Dave Otten on the JW-Connatix deal and what's next

Oct 18 2024 43 mins

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.

Advertising Week: InMobi and Kochava In-Person

Oct 14 2024 21 mins

We took advantage of Advertising Week by conducting a number of in-person interviews. We kicked off the week Vasuta Agarwal, the Chief Business Officer of Inmobi and Charles Manning, the CEO/President of Kochava. We talk about the current state of in-app advertising, as well as how brands are looking at the opportunities outside of the walled gardens.For more in-depth discussion of

Episode 93: What's up with the Amazon DSP? Plus merger mania!

Oct 11 2024 45 mins

For more in-depth discussion of these topics and links to the news we discuss, subscribe to the Marketecture newsletter at https://news.marketecture.tvCopyright (C) 2024 Marketecture Media, Inc.