Digital Banter

Jun 11 2024 67 ep. 48 mins 2
Digital Banter Podcast artwork

It’s time to cut through the bullshit. Don’t be another marketer hyper-focused on fulfilling vanity metrics, in turn losing sight of your bottom line. Join co-hosts Andy Groller & James Kravic as they dive into the latest trends across digital marketing & paid media. Join weekly to find out what marketing strategies & tactics are driving REAL results and revenue.

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Product Marketing Essentials for Paid Media | Drew Laehy

Jun 11 2024 72 mins  
Effective product marketing can make running successful paid media campaigns a breeze. Unfortunately, in many organizations, these two teams don’t collaborate as they should.Demand gen teams often take messaging and positioning into their own hands. They test and iterate messaging based on performance, resulting in the original messaging and positioning looking nothing like the i

Should I Run Ads?

Jun 11 2024 42 mins  
Paid advertising isn’t for every brand. Honestly, some brands are better off spending $50K at a trade show booth over $50K on LinkedIn.In this week’s episode of Digital Banter, it's only Andy & James. Talking ads. And we are going to answer some of your questions about what it takes to get a pilot campaign off the ground:Are we even ready to run ads as a business?How do I f

Building a Marketing Team for Sales Led Companies | Kyle Lacy

Apr 15 2024 33 mins  
Marketing should own a revenue number—that's a mantra we've all heard before. It's an enticing idea, imagining marketing taking charge beyond just funneling leads to sales. Yet, putting this into practice is often a rarity.We as marketers come up with crazy excuses like “attribution is hard” or “the goal was to drive awareness”.This week on Digital Banter, we're thrilled

Interactive Demos Are Better Demos | Natalie Marcotullio

Apr 10 2024 32 mins  
Demos can be the lifeblood to generating pipeline and revenue, regardless of your GTM strategy. Prospects want to see the thing they’re about to buy in action, ensuring it’s the right fit for their needs. But not all demos are created equal.On this week’s episode of Digital Banter, we’re going to dive deep into the world of interactive demos with special guest Natalie Marco

Entertaining Content with Purpose | Todd Clouser

Mar 26 2024 43 mins  
We're finally starting to see an increase in humorous content in the B2B sphere. There's been a noticeable surge in entertaining content lately, which is like a breath of fresh air for all of us.However, while this trend is enjoyable, what's its actual impact? Does it drive revenue? Does it enhance brand recall? Does it improve product understanding and desirability? Or could this

Beyond Creation: Maximizing the Impact of Your Content | Ross Simmonds

Feb 27 2024 40 mins  
In this week's episode of Digital Banter, we're thrilled to have Ross Simmonds as our special guest. We're diving deep into the world of content creation and distribution, exploring a critical issue that often gets overlooked: the disconnect between content creation and effective distribution.Many brands invest significant resources in crafting top-notch content, meticulously resea

Marketing Exists to Support Sales... Change My Mind | Scott Logan

Jan 21 2024 63 mins  
The main source of conflict between sales and marketing often stems from the perception among salespeople that the sole responsibility of marketing is to support sales efforts. Whether you agree or disagree, what if this perspective is accurate? As marketers, it's essential for us to drop our egos every once and awhile, and look at ourselves in the mirror. Whether it's crafting eng

Frameworks for the Perfect Landing Page | Tas Bober

Jan 16 2024 62 mins  
So many times marketers craft the most amazing and creative campaigns, yet fall short in delivering the performance they seek because of one overlooked item: the landing pages. That's why on this week's episode of Digital Banter, we're delving into the intricacies of paid media landing pages. Joining us is special guest Tas Bober, who will walk through essential landing page framew

Positioned to Win. Navigating Product Positioning | Anthony Pierri

Jan 09 2024 48 mins  
Known for his Hot Takes (or perhaps we should say, Point of View), Anthony Pierri stands out as arguably the best hook writer on all of LinkedIn. In this week's episode of Digital Banter LIVE, we're thrilled to welcome Anthony to the show as we delve into his thoughts on a subject where he confidently asserts a very strong stance: product positioning for early-stage startups. Get r

Building a Community | Justin Levy

Dec 21 2023 54 mins  
Over the last 2 years private communities have blown up. With in-person events being dead for a short period, people turned to social media. And then, when social media couldn’t deliver, they turned to private communities.Now the question becomes, how do we take advantage of those communities?This week, we're thrilled to have Justin Levy on the show. Justin's extensive experience