Neuromarketing: Tap Into the Customer's Brain

Feb 14 2025 23 ep. 8 mins 5
Neuromarketing: Tap Into the Customer's Brain Podcast artwork

Welcome to my podcast, where we explore the fascinating world of Neuromarketing & Consumer Behaviour.

Each episode, we'll be diving deep into Neuromarketing & Consumer Behaviour and uncovering insights, stories, and strategies that can help you navigate this exciting field.

Whether you're a seasoned expert or just starting to explore neuroscience applied to marketing, this podcast is for you.

So join me on this journey as we explore the exciting and ever-evolving world of Neuromarketing & Consumer Behaviour. Thanks for listening, and let's get started!

  Business  Education  Science
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The AI Bias Trap: How Artificial Intelligence is Reshaping Our Thinking (Without Us Noticing)

Feb 14 2025 10 mins  
We trust AI to be objective, data-driven, and free from human error. But what if AI isn’t just reflecting our biases—what if it’s making them even stronger?In this episode, we uncover the hidden dangers of AI bias, exploring how artificial intelligence absorbs, amplifies, and reinforces human distortions in ways that impact everything from search results to facial recognition

Selective Memory in Marketing: How Serotonin Focuses Consumer Attention

Oct 15 2024 9 mins  
In this episode, we dive into the fascinating role of serotonin beyond its well-known association with mood regulation.Discover how this powerful neurotransmitter influences memory by not only helping us retain important information but also by clearing out the mental clutter through a process called cognitive pruning.We’ll explore groundbreaking research from Carhart-Harris et a

Unlocking the Serotonin Secret: How Neuroscience Can Transform Your Marketing Strategies

May 24 2024 6 mins  
Welcome to a transformative episode of “Neuroscienze e Marketing.” In this episode, I delve into a groundbreaking study revealing how activating the brain’s serotonin center influences behavior and motivation.Join me as I explore:The crucial role of serotonin in regulating mood, memory, and motivation.How stimulating serotonin neurons can activate key brain areas and affect b

The Mind's Mirage: How Placebo Effects Shape Consumer Decisions

Apr 20 2024 7 mins  
In this episode of "Neuromarketing: Tap into the Consumer Brain," join host Marco Baldocchi as we delve into the compelling intersection of psychology, neuroscience, and marketing through the lens of the placebo effect. Discover how our beliefs and expectations, shaped by subtle marketing cues, influence our buying decisions much like placebo affects patient outcomes in healthcare.

Unlocking Your Product's Hidden Potential

Mar 11 2024 8 mins  
In this thought-provoking episode of "Unlocking Your Product's Hidden Potential," we delve into the strategic process of uncovering the less obvious but crucially impactful elements that can elevate your product in the market.Join host Marco Baldocchi as he guides you through the innovative intersection of neuroscience, psychology, and consumer behavior to reveal the latent attribu

Selling Smarter: The Neuroscience Approach to Winning Clients

Feb 13 2024 7 mins  
In this insightful episode of "Tap in the Consumers' Brain," Marco Baldocchi takes us on a deep dive into the cerebral mechanisms that drive persuasive communication in the world of sales. "Selling Smarter: The Neuroscience Approach to Winning Clients" unveils how cutting-edge neuroscientific principles can revolutionize sales strategies, transforming the way sales professionals en

Neuro-Selling: Harnessing Heartbeats for Brand Loyalty

Jan 23 2024 10 mins  
In this thrilling episode of 'Neuromarketing: Tap into Consumer Brain', join me, Marco Baldocchi, as he delves into the world of somatic markers—those pivotal emotional cues that brands use to create lasting connections with consumers.Discover the science that transforms a simple product into a lifelong companion and learn how understanding these physiological signals can turn fl

Beyond the Apple: Unveiling the Secrets of Retail Mastery

Jan 11 2024 7 mins  
This episode, titled 'The Apple Enigma: Decoding the Retail Revolution,' goes beyond the sleek design and innovative products to reveal the underlying psychological and emotional strategies that make Apple Stores a globally successful retail phenomenon.Discover the secrets of Apple's customer-centric approach, from breaking down physical barriers to fostering a sense of community a

Decoding Desire: The Hidden Forces of Consumer Choice in Gastronomy and Wine

Dec 31 2023 12 mins  
In this episode, we delved into the complexities of the buying process from my book "NEUROFOOD: The Science of Neuromarketing in Gastronomy and Wine."We unpacked how consumer neuroscience helps explain the choices people make and the psychological factors that influence these decisions, such as emotional connections and subconscious biases.We covered the concept of 'choice blindnes

Memorable Marketing: How Neuroscience Shapes Ad Success

Dec 20 2023 6 mins  
In this captivating episode we embark on an enlightening journey into the intersection of advertising and neuroscience.Why do some ads fade into obscurity while others become etched in our minds?This episode unveils the complex science behind ad recall, revealing how different types of memory—sensory, short-term, and long-term—play distinct roles in how we process and retain ad