The Brainfluence Podcast

Nov 27 2024 10 ep. 30 mins 48
The Brainfluence Podcast artwork

Roger Dooley is the author of Brainfluence: 100 Ways to Persuade and Convince
Consumers with Neuromarketing, and has been studying the effects of neurological research and it's implications on persuasion and marketing in business, leadership and everyday life. In every episode, Roger will share his Brainy tactics, along with the expertise of his guests, to increase persuasion with concrete, research-based neuromarketing advice. Learn more and join the conversation at RogerDooley.com

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Marshall Goldsmith’s AI Legacy: Free MarshallBot for Better Leadership Globally

Nov 27 2024 31 mins  
World-renowned executive coach Marshall Goldsmith joins Roger Dooley on the Brainfluence podcast to discuss the fascinating world of AI and his new venture, MarshallBot, an AI-powered coaching tool. Goldsmith, a #1 New York Times bestselling author and recognized as the world’s #1 leadership thinker, shares his insights on the challenges and opportunities presented by AI […]

AI Podcasts, NotebookLM, and Pricing Psychology

Oct 31 2024 28 mins  
Here’s a departure from the usual Brainfluence format: Are you ready for AI podcasts? Roger does a solo introduction and explanation of NotebookLM, and then turns the show over to two AI hosts who talk about pricing psychology. Their discussion is based on the pricing section in Roger’s book, Brainfluence. Listen or Watch There’s not […]

The Future of Airline Customer Experience: Call Centers, AI and New Regulations

Sep 29 2024 30 mins  
Discover how the airline industry is transforming and how airlines are beginning to reverse a long decline in customer experience. In this wide ranging interview, customer experience expert Mario Matulich reveals the impact of new government regulations, AI advancements, and evolving call center strategies on your future travel experiences. Learn about: New airline refund policies

The Illusion of Choice with Richard Shotton

Aug 23 2024 33 mins  
In this episode of Brainfluence, host Roger Dooley welcomes back Richard Shotton, a marketing expert with 23 years of experience working with major brands like Google and Mondelez. Shotton specializes in applying behavioral science to marketing and is the author of two books, including his latest, The Illusion of Choice: 16.5 Psychological Biases That Influence […]

Better Customer Interactions: New HBR Study

Aug 18 2024 30 mins  
In this Brainfluence episode, we discuss some surprising customer experience findings from a Harvard Business Review study sponsored by Tata Communications. Our guest, Mauro Carobene, VP and Global Head of Customer Interaction Suite at Tata Communications, joins me to share insights on how enterprises are managing and improving customer interactions today. Mauro notes that despite

Tightwads and Spendthrifts with Scott Rick

Jun 18 2024 25 mins  
In this episode of Brainfluence, Roger Dooley sits down with Scott Rick, author of “Tightwads and Spendthrifts,” to delve into the psychological forces that shape our spending behaviors. Are you a tightwad who feels pain with every purchase or a spendthrift who can’t resist a good deal? Scott Rick explains how these financial tendencies are […]

Negotiation Essentials with Keld Jensen

May 23 2024
In this episode of Brainfluence we dive into the psychological triggers that influence decisions with negotiation guru Keld Jensen. Keld brings a wealth of expertise with 25 books to his credit and a career advising top organizations worldwide. In this episode, we explore not only business negotiations but also everyday scenarios where negotiation plays a […]

Mindstuck with Michael McQueen

Apr 28 2024
In this episode of Brainfluence, we dive deep into the psychology of persuasion with Michael McQueen, an acclaimed speaker and author from Sydney, Australia. Michael shares invaluable insights from his latest book, Mindstuck: Mastering the Art of Changing Minds, exploring how we can master the art of changing minds in an ever-evolving world. He explains […]

Micah Solomon: The Art of Exceptional Customer Experience

Apr 21 2024 33 mins  
In this episode of Brainfluence, we welcome guest Micah Solomon, a renowned customer service expert, to explore the nuances of “Iconic Customer Service.” Micah delves into the delicate balance between providing personalized service without crossing into intrusiveness, introducing his “gold touch” method as a way to enrich customer interactions. Throughout the conversation,

The Psychology of Pricing with Leigh Caldwell

Jan 26 2024 31 mins  
In this Brainfluence episode, we explore pricing psychology with Leigh Caldwell, a seasoned behavioral economist and pricing strategist. Leigh joins us to shed light on the true essence of pricing – it’s more than just numbers; it’s about crafting positive customer experiences in a profitable way. In our discussion, we delve into the relationship […]