The Business of Personal Brand Photography

After years of coaching photographers through big career pivots, I've seen the priceless joy that comes when someone finally finds their niche.I brought Brooke Cerny on to share how she transitioned her photography skills into a niche that provides freedom, creative input, and fulfilling client relationships... You guessed it... Branding!(And this is one of those conversations that

BOOK STRATEGY CALL WITH PAULAWhat if one decision could completely change the course of your photography journey? They say big changes usually start as small ideas, but this one caught me by surprise and grew faster than I ever expected. In this episode, I reveal the unexpected turn I never saw coming and why it’s had such a massive impact on me—breathing new life int

Are you feeling the pinch in your bank balance after the holiday season?It’s easy to live large on your credit card in December & land in January with a big bill to pay (we’ve all done it)That’s why I thought to kickstart the new year I'd share three practical strategies to help you tap into areas of your business today, where you might be able to uncover some quick wins.

LEARN WITH PAULAAre you unsure how to find clients who value your work or how to focus your services in a way that feels both profitable and sustainable? It’s easy to feel like you have to say yes to everything just to make ends meet, but that’s not the only way forward.In this episode, I sit down with Lizzy Jacobs, a photographer who’s found her sweet spot in personal brandi

Get Free Guide - 50 Dream Clients for Personal Brand Photography HEREHave you ever wondered if the market for personal brand photography is already saturated? Are you struggling to find clients who truly appreciate the value you bring to their businesses?There is no shortage of awesome people doing really cool things who need YOUR help right now. In this snapshot I share just 10 pr

Have you ever found yourself wondering how to create a photoshoot experience that clients rave about and want to come back for? Or maybe you've heard clients say they feel unsure about what kind of images they need for their brand, and you’re left trying to fill in the blanks. In this episode, I dive into how we can elevate our client experiences, creating photoshoots t

Are you looking at this upcoming holiday season and thinking mulled wine and leftover turkey sandwiches already?My friend this is the best time of year for us photographers to book sessions, and if you do not have some sort of marketing in place you might be missing out. I wanted to inspire you about what is possible in this snapshot of an older episode - all about planning for the

Do you ever feel like you have been slightly taken advantage of with your photography? Sometimes this can happen, even though the parties may not be intentionally doing it to youBut it is easy to end up feeling undervalued or even a little used.If you are struggling to balance gaining exposure with protecting your photography work Or perhaps finding it challenging to nego

Feel like your photoshoots are all looking a bit samey samey? I had a great chat with designer Delyse Wright about the kind of images that help designers to build websites and she gave me lots of inspiration how to shake up your shooting with some really simple and easily actionable ideas.Listen to the full episode here…Apple https://podcasts.apple.com/us/podcast/images-that

I think often when photographers think of personal branding they think they need to be a stylist, a designer or a marketing guru.I certainly tried on all of these roles when I first dipped my toe into this space.But I also quickly got overwhelmed by all the hats I was trying to wear too!In this episode, I'm taking you back to basics and breaking down exactly what your role could be