Funky (B2B) Marketing

Oct 31 2024 160 ep. 52 mins 10
Funky (B2B) Marketing Podcast artwork

Funky Marketing dives into bold strategies for B2B growth, guiding you to stand out and accelerate revenue. I'm Nemanja, LinkedIn's Rising Star of Marketing, and I’m here to help B2B companies redefine their market presence with actionable insights, real-life examples, and a bit of funk. From brand-building to demand generation, we cover what truly moves the needle. Tune in for expert takes on positioning, strategy, and execution. It’s time to shake up your B2B game. Let’s make growth happen, together!

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How to Lead, Not Follow: Speed, Creativity, and Funk in B2B Tech - Nemanja Zivkovic

Oct 31 2024 40 mins  
In this episode of the Funky Marketing Podcast, we explore the power of agility, creativity, and funk in reshaping the B2B tech landscape. With a solo episode hosted by Nemanja, we’ll break down how B2B companies can stop playing catch-up and start leading through quick decision-making, boundary-pushing creativity, and engaging brand experiences. If you’re ready to make waves i

How to Win with Branding in B2B Tech - Gwen Lafage

Oct 23 2024 64 mins  
In this episode of the Funky Marketing Podcast, we dive deep into the world of B2B branding with Gwen Lafage, VP of Marketing at Sinch. We explore actionable strategies for building a successful brand, creating emotional connections in a rational B2B world, and standing out in a crowded SaaS market. 🔑 Key Topics Covered: - The misconception of brand in B2B and how it differs f

How to Nail Product Positioning and Messaging for B2B SaaS - Anthony Pierri

Oct 14 2024 56 mins  
In this episode of the Funky Marketing Podcast, we sit down with Anthony Pierri, Co-founder of Fletch PMM, to dive deep into B2B SaaS messaging, product positioning, and the importance of focus in early-stage companies. Anthony shares actionable insights on how to align your team, improve customer communication, and bring clarity to your product's value proposition, starting with y

What is Demand Generation Marketing? B2B Demand Generation Strategy For Revenue - Nemanja Zivkovic

Oct 11 2024 51 mins  
What is demand generation marketing? Nemanja was a guest on Breaking B2B podcast and talked with Sam Dunning to cover: 👉 How important is demand generation for b2b/SaaS orgs? 👉 What strategies are working today? 👉 Breaking each strategy down Connect with Sam: LinkedIn: https://www.linkedin.com/in/samdunning/ Breaking B2B: https://www.breakingb2b.com/ Subscribe to th

SEO Blueprint for B2B & SaaS Companies: Capture Demand, Build Trust - Sam Dunning

Oct 09 2024 46 mins  
In this episode of the Funky Marketing Podcast, we dive deep into SEO strategy for B2B companies with Sam Dunning, founder of Breaking B2B. Learn the actionable steps to enhance your company's SEO, build trust through your website, and capture demand effectively. Sam shares his insider knowledge on how B2B and SaaS companies can leverage content marketing, demand capture, and SEO t

How B2B Companies Can Use Speed to Supercharge Demand Generation | Funky Marketing - Sam Kuehnle

Oct 04 2024 55 mins  
In this episode of the Funky Marketing Podcast, Nemanja Zivkovic talks with Sam Kuehnle, VP of Marketing at Loxo, about how B2B companies can strategically use speed to dominate demand generation and stand out in competitive markets. Whether you're in a startup or a larger B2B organization, this conversation will provide you with actionable insights to refine your marketing strat

How Influencer-Led B2B Content Drives Authority and Revenue - Nemanja Zivkovic

Sep 26 2024 55 mins  
Executives of B2B companies: learn how influencer-led content can elevate your brand, build authority, and drive revenue. I broke down real examples and provided actionable steps to identify the right influencers, co-create authentic content, and measure meaningful success In this special episode, I, Nemanja Zivkovic, dive deep into the power of influencer-led content in B2B marke

LinkedIn for B2B: How to Boost Engagement & Convert Leads - Nemanja Zivkovic

Sep 23 2024 43 mins  
In this solo episode of the Funky Marketing Podcast, Nemanja shares proven strategies on how to turn LinkedIn into a powerhouse for B2B marketing. Whether you're looking to stand out, build meaningful connections, or convert leads, this episode covers key insights and practical tips for success on LinkedIn. From posting frequency to buying signals, learn how to use LinkedIn eng

Building Brands in the Creator Economy - Christine Göös

Sep 18 2024 43 mins  
Welcome to another episode of Funky Marketing! 🎙️ In this episode, we dive deep into influencer marketing, brand storytelling, and social media strategy with Christine Göös, Head of Marketing and Growth at The Shelf. Christine shares her journey from Helsinki to New York, leading marketing teams, and the challenges brands face in the ever-evolving world of influencer marketi

How to Fix Broken Multi-Touch Attribution in B2B - Charlie de Thibault

Sep 11 2024 62 mins  
🎙️ Welcome to the Funky Marketing Podcast! In this episode, I sit down with Charlie de Thibault, a seasoned revenue strategist with experience in managing budgets exceeding $100 million across various industries, including tech, automotive, and finance. We dive deep into data-driven marketing, attribution models, and how companies can optimize sales and marketing efforts for