Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works

Jan 23 2025 258 ep. 48 mins 190
Content Sells: Attract, Convert & Keep Your Ideal Clients with Content Marketing That Works Podcast artwork

Can’t get traction with your marketing? Not sure how to turn your content into sales? Tune in for practical, education and advice on how you can attract, convert and keep your ideal clients using smart content marketing. Your hosts are Suzi Dafnis, HerBusiness.com and Michelle Falzon, We Are Content. Shownotes at: www.contentsellspodcast.com Instagram: @herbusiness Facebook: www.herbusinessgroup.com

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254 - NEW & UPDATED! How to Craft an Offer that Sells

Jan 23 2025 84 mins  
NEWSFLASH! We’ve updated one of our most popular episodes EVER with the latest strategies, examples and success tips and it comes with a Brand NEW and highly valuable downloadable worksheet! Get yours now! Join your hosts Suzi Dafnis and Michelle Falzon as they share why THIS is the “Year of the Offer” and why you need a high-converting offer now more than EVER. PLUS they sha

253 – Best Books for Content Marketers – 2025 Edition

Jan 13 2025 61 mins  
It’s time for our annual review of the books we’re recommending for the new year! Join your hosts Suzi Dafnis and Michelle Falzon as they share books they’ve loved and learned from that can help you be a more effective content marketer and create the business and live you love in 2025! Plus get your hands on our NEWLY UPDATED and hugely popular Content Sells Recommended Readi

252 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 2

Dec 30 2024 29 mins  
Welcome to Part 2 of this Episode! If you’re someone who makes proposals to clients you definitely want to tune into today’s show. In this episode, your hosts, Suzi Dafnis & Michelle Falzon, continue to share their best advice on how you can uplevel your proposals and win more of the projects you’re pitching for more of the time! And even if you don’t sell via proposal, the

251 - Winning Proposals - How to Get More Clients To Say Yes More Often - Part 1

Dec 16 2024 31 mins  
If you’re someone who makes proposals to clients – perhaps you sell high-value products and services - like solar installations, leadership consulting, interior design services, custom software development, etc, you definitely want to prick your ears up for this episode. Just like there’s a formula for a winning webinar, sales video, or sales page, there’s also a winning fo

250 – 5 Fast & Free Ways to Create Community in Your Marketing (and Why that Gets You More Sales)

Dec 02 2024 53 mins  
In this episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing ways to START creating a powerful community even BEFORE people become your customers – that is, how you can build community and connection in your MARKETING. Because when you can do that, you actually make it EASIER for people to buy from you and you can accelerate the lead time before someone becomes a cust

249 - The Smart Way to Plan Out Your Social Media

Nov 18 2024 34 mins  
Social Media can be a “hungry beast,” and trying to keep up with social posts that get results can feel overwhelming, confounding, and like we’re always playing catch-up! That’s why, in this episode, your hosts, Suzi Dafnis and Michelle Falzon, are sharing their top tips for creating a Social Media Calendar that gets results while keeping YOU sane :-) Listen to This Episode

248 - Why You Need to Plan Next Year NOW!

Nov 04 2024 37 mins  
As this episode goes to air we’re right at the start of November so we thought it would be great to give you a gentle nudge to get your annual plan for next year done THIS MONTH. And here’s why… You don’t want to be planning the year in January. You’re already behind. That’s why your hosts, Suzi Dafnis and Michelle Falzon, are sharing the planning structure and framewor

247 - Plan Your Next Launch Like a Pro

Oct 21 2024 45 mins  
Launching is one of the most powerful things you can do in your business. Whether you’re launching a new product, service, or even a course, a well-thought-out launch can mean the difference between ‘winging it’ and getting by versus hitting your goal number of sales and creating real momentum for your business. And, while there are many aspects to launching, in this episode,

246- 5 Numbers to Track For Sales Funnel Success

Oct 07 2024 57 mins  
Knowing your sales funnel metrics can also make all the difference between consistently hitting your sales goals and constantly feeling like you're falling short. And yet, even though these are some of the most important numbers to track in your business, they are often the most overlooked and misunderstood. In this episode, your hosts, Suzi Dafnis and Michelle Falzon, dive into th

245 - 4 Must-Have Marketing Systems

Sep 23 2024 44 mins  
We love a good system. And when it comes to content marketing, having clear systems, or ways of doing things can save you a lot of time and rework. In fact, you can create a ton of successful marketing content in a streamlined way when you have good systems. Which is why, in today’s Content Sells episode, your hosts, Suzi Dafnis and Michelle Falzon are sharing 4 Must-Have Marketi