Marketing Spark (The B2B SaaS Marketing Podcast)

In this episode of Marketing Spark, Mark Evans sits down with Kirk Simpson, co-founder of Wave Accounting, which was sold to H&R Block for $537 million in 2019. Kirk shares his journey from Wave's early days, detailing the inspiration behind the company and the challenges faced while growing it into a successful business. Key highlights include: * Origins of Wave Accounting: Kirk a

In this episode of Marketing Spark, I chat with Mark Kofman, CEO of Parma—a minimalist CRM designed to simplify relationship management. Amidst a sea of competitors in the CRM space, Parma stands out with its streamlined features: contacts, notes, reminders, and nothing more. Mark Kofman discusses the strategic choice of entering a saturated market by focusing on minimalism to ap

In this episode of Marketing Spark, Blaine Mathieu, a seasoned CEO and marketing leader, shares his unique perspectives on the evolving relationship between CEOs and CMOs in the B2B SaaS industry. He discusses the challenges of balancing short-term results with long-term brand building, fostering effective collaboration, and navigating the impact of AI on marketing. Blaine's extens

In this episode of Marketing Spark, host Mark Evans sits down with Benji Hyam, co-founder of Grow and Convert, to explore the fast-changing content marketing landsscape. They explore the future of SEO, discussing how evolving algorithms and user behaviors shape strategies for visibility. Benji shares his expertise on the power of brand positioning in content marketing, emphasizing

Podcast Summary: Title: The Evolution of Podcasting: A Deep Dive with Zencastr's CEO Josh Nielsen In this episode of Marketing Spark, Mark Evans talks with Zencastr's CEO, Josh Nielsen, about the dynamic world of podcasting. Josh shares his journey from a software engineer with a passion for the startup ecosystem to founding Zencastr, a platform that revolutionizes podcast recordin

In this episode of the Marketing Spark podcast, Mark Evans sits down with Allyson Letteri to delve into the crucial role of strategic messaging and positioning for startups. Allyson, the author of "Standout Startup," shares her extensive experience in helping startups navigate the complex landscape of product marketing. She emphasizes how startups often inadvertently become their o

In this episode of Marketing Spark, Emily Singer, VP and Head of Marketing at Drift, joins Mark Evans to discuss her journey and experiences in marketing leadership. The conversation covers the evolution of Drift's brand messaging and the complexities of marketing in a rapidly changing business environment. Emily talks about the importance of the CEO-marketing leader relationship a

In this episode of Marketing Spark, Mark Evans talks to Joel Klettke about the significance and strategic use of case studies in B2B marketing. Key topics include the inception of Joel's company, Case Study Buddy, and its unique approach to crafting case studies. We delve into the challenges and potential of case studies, emphasizing storytelling, strategy, and the integration of v

In this "AuthoredUp" podcast episode, Ivana Todorovic discusses her entrepreneurial journey and the creation of AuthoredUp, a tool enhancing LinkedIn content creation. She highlights the pivot from a startup to a successful business, focusing on maintaining authenticity while growing a global user base. Ivana shares insights into LinkedIn's evolving role in content marketing and th

In the latest episode of Marketing Spark, we talked to Robert Kaminski, an expert in product marketing and co-founder of Fletch PMM. Kaminski shared his journey into the world of product marketing, emphasizing the non-linear path that led him to co-found Fletch PMM. He provided a rich context for understanding the evolving landscape of product marketing, particularly in the realm o