The RevOps & ABM Alignment

Apr 29 2024 46 mins
The RevOps & ABM Alignment Podcast artwork

Now more than ever, B2B companies cannot survive without a clear, defined and functional revenue strategy. We present - The RevOps & ABM Alignment - a podcast that highlights the stories and expertise of B2B Go-To-Market specialists and their strategies for two highly effective motions - Revenue Operations and Account-Based Marketing. Here you can expect to hear from Sales, Marketing, Customer Success and Operations specialists that thrive in building revenue models that exceed expectations and allow companies to scale. Tune in to this bi-weekly podcast to learn more on how to make RevOps & ABM your ultimate revenue strategy advantage!

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Leveraging Person-Based Ads in ABM with CEO and Co-Founder at Influ2, Dmitri Lisitski

Apr 29 2024 45 mins  
What are person-based ads and how can companies use them in ABM campaigns? Why is a solid marketing foundation crucial for service-based companies? Why should C-level executives be involved in building ABM strategy early on? Romeo Mann sits down with Dmitri Lisitski, CEO & Co-founder at Influ2 (ABM software), to answer these and more questions.HIGHLIGHTS:00:00 Intro and Reflect

Creating a Go-To-Market Roadmap with Co-Founder & CEO at Ignition, Derek Osgood

Apr 11 2024 53 mins  
What are the key steps in creating a go-to-market roadmap? How to enter a new market? Which parts of the GTM strategy can you outsource to agencies?Romeo sits down with Derek Osgood, Founder & CEO at Ignition, to answer these and more questions:HIGHLIGHTS:00:00 Intro and Background01:23 GTM Roadmapping 09:27 Customer Feedback and Insights20:38 Entering a New Market31:47 Message

Optimizing Go-To-Market Efficiency with President at Amplitude, Thomas Hansen

Mar 26 2024 47 mins  
How should companies prioritize go-to-market investments? What factors influence choosing a go-to-market for different customer profiles? When should benchmarking be used to assess go-to-market performance?Romeo sits down with Thomas Neergaard Hansen, President at Amplitued, to answer these and more questions.HIGHLIGHTS:00:00 Introduction and Background03:11 The Uncertainty in the

How to Combine Inbound and Outbound with CRO at Walnut, Catie Ivey

Mar 19 2024 39 mins  
How to align inbound and outbound strategies? What are the challenges with outbound sales? How to improve the B2B buying process? Romeo Mann sits down with Catie Ivey, CRO at Walnut, to answer these and more questions.HIGHLIGHTS:00:00 Introduction and Background03:15 Developing Outbound Motion06:00 The Difference Between CRO and Sales Leader roles08:00 Aligning Inbound and Outbound

Driving Sustainable Growth: ABM and RevOps Tips W/ Advisory Leader at Insight Partners, Pablo Dominguez

Mar 13 2024 41 mins  
How does Lean methodology factor into go-to-market strategies? What are the key considerations before adopting an ABM strategy? How does RevOps' role shift before and after an IPO?Romeo sits down with Pablo Dominguez, Advisory Leader at Insight Partners, to answer these and more questions.00:00 Introduction and background06:54 Applying Lean Methodology in GTM9:33 How Insight Partne

Understanding Revenue Operations w/ VP of RevOps at Flywire, Carol Chen

Mar 05 2024 45 mins  
What drove the shift from SalesOps to RevOps? What are the key functions in RevOps and how do they evolve with company growth? When should a company start RevOps and what are the initial steps?Romeo Mann sits down with Carol Chen, VP of Revenue Operations, to answer these and more questions.HIGHLIGHTS:00:00 Introduction and background04:22 How SalesOps shifted to RevOps07:17 When t

How Not To Suck At Marketing w/ CMO at Greenlight Guru, Jeff Perkins

Feb 27 2024 49 mins  
What are the marketing fundamentals many B2B marketers overlook or neglect? What does alignment between sales and marketing look like in practice? What the CMO should focus on during the first 90 days?Romeo sits down with Jeff Perkins, CMO at Greenlight Guru, to answer these and more questions.HIGHLIGHTS:00:00 Introduction and background03:09 The basics of marketing and ABM10:20 Tr

From Super Bowl Ads to Community Events: Gong's Marketing Strategies w/ Senior Director of GTM Operations at Gong, Shantanu Shekhar

Feb 14 2024 39 mins  
In this episode Romeo sits down with Shantanu Shekhar, Senior Director of GTM operations at Gong.io, to explore creative go-to-market strategies, from exclusive events to community building.Additionally, our guest sheds light on Gong's AI strategy, highlighting the importance of understanding data volume, relevance, and compliance. Drawing from Gong's experience, he illustrates how

Why Companies Fail With ABM With Former Head of RevOps at N.Rich, Anastasiia Binns

Feb 01 2024 50 mins  
This time, Romeo together with Anastasiia Binss (now RevOps Head at Semble) discusses the 5 most common pitfalls of ABM in organizations and how to fix them. What you'll learn from this episode:00:00 Journey from Anthropology to ABM and RevOps5:28 What is Account-based marketing7:28 Changing to ABM is scary17:41 Common misconceptions about ABM21:21 Pitafll #1: We don't understand w

From Tactical To Strategic RevOps with Head of Biz. Architecture & Technology at Pleo, Jeppe Wienziers Stenbæk

Jan 17 2024 56 mins  
Today, Romeo is joined by Jeppe Wienziers Stenbæk - Head of Business Architecture & Technology at Pleo. They offer smart company cards that enable employees to buy the things they need for work, all while keeping the company's finance team in control of spending. From this episode, you will learn the difference between tactical and strategic RevOps, the "domain model" for oper