The Partnership Economy

Sep 30 2024 54 ep. 30 mins 18
The Partnership Economy Podcast artwork

The Partnership Economy explores the power of partnerships through candid conversations and stories with industry leaders. Our hosts, David A. Yovanno, CEO and Todd Crawford, Co-founder, of impact.com, unpack the future of partnerships as a lever for scale and an opportunity to put the consumer first.

  Business
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Demystifying B2B Partnerships with Adam Glazer, President of Partner Commerce

Sep 30 2024 31 mins  
In this episode, Adam Glazer, President of Partner Commerce—a leading affiliate and partner marketing agency specializing in B2B brands—joins host Todd Crawford to discuss the key differences between B2C and B2B affiliate marketing. They dive into the unique challenges of tracking the impact of B2B affiliate marketing and explore strategies to overcome them. Adam also shares in

Navigating the New Era of Brand Partnerships with Meta’s Jackie Pimentel, Senior Global Director of Core Ads Product Marketing

Sep 16 2024 34 mins  
In this episode of the Partnership Economy podcast, Dave Yovanno interviews Jackie Pimentel, Senior Global Director of Core Ads Product Marketing at Meta, about her extensive 14-year career with the company. Jackie shares her journey from an entry-level position to leading a global team, along with tips for advancing your career. The conversation covers her involvement in the launc

Q4 is Closer than You Think with Lacie Thompson, Chief Growth Officer of New Engen

Sep 02 2024 34 mins  
Lacie Thompson is the Chief Growth Officer of New Engen, and in this episode, shares that brands are starting to plan for Q4 earlier than ever in an effort to get access to prime publisher placements and partnerships. Lacie and Todd explore how to approach Q4 planning – using data to your advantage, navigating the changes in Google SERP, and tackling Cyber Week strategically, des

Exploring the Business Side of TikTok with Vana Han, Global Partnerships (SMB) at TikTok

Aug 19 2024 32 mins  
In this episode, host Dave Yovanno sits down with Vana Han, manager of global partnerships (SMB) at TikTok. As someone who has played a pivotal role in building TikTok’s monetization arm from the ground up, Vana offers unique insight into the strategic business planning behind the mega-successful social media app that we all know and love. TikTok for Business is focused on gettin

The Partnership Economy will be back soon with new episodes

Jun 17 2024
The Partnership Economy by impact.com is going on a brief hiatus, but we’ll be back soon with new episodes. Stay tuned for more great conversations with the industry’s best and brightest partnership experts.

Aligning Partnerships Through a Shared Purpose with Dan Armstrong, EVP of Distributed Commerce at Ticketmaster

Jun 03 2024 35 mins  
In this episode, host Dave Yovanno sits down with Dan Armstrong, the EVP of Distributed Commerce at Ticketmaster. An expert on partnerships and eCommerce strategy, Dan has been driving real innovation in the live ticketing industry for a decade. He’s passionate about the importance of storytelling and uncovering the shared purpose that keeps his team, as well as his partnerships,

Why Consumers Buy Products from People, Not Brands with Jeanette Okwu, Managing Director at Scale Digital and CEO at Beyondinfluence

May 20 2024 33 mins  
In this episode, host Todd Crawford dives into the creator economy with his guest Jeanette Okwu, the founder and CEO of Berlin-based creator marketing agency Beyondinfluence. Jeanette founded the influencer and brand ambassador marketing agency to help her clients break into the next wave of marketing and drive growth. Todd and Jeanette discuss starting an influencer program from s

Why Content Partnerships are Still Important in the Age of SEO with Jennifer Bentz, VP of Affiliates, Influencers, and Partnerships at Resident Home

May 06 2024 32 mins  
Jennifer Bentz is VP of Affiliates, Influencers, and Partnerships at Resident Home, a company that owns famous mattress brands like Nectar and DreamCloud. Jenn wasn’t always in the mattress space, and has over two decades of experience across industries, experiencing the evolution of affiliates and partnerships. Jenn and Todd discuss focusing on all stages of the funnel with your

Connecting with your Audience Beyond Viral Trends with Marcel Floruss, Creator, Founder of One Dapper Street and Creative Director of Aetos Apparel

Apr 22 2024 33 mins  
When Marcel Floruss started his blog in 2013, it was because he had a passion for men’s apparel and fashion. Over the following years, he has built a massive audience on Instagram, TikTok and YouTube- with over 1 million subscribers on YouTube alone. He and host Dave Yovanno discuss Marcel’s journey as a creator, his connection with his audience and how he leveraged his success

Proving Value to the C-Suite with Kerry Curran, former Chief Growth Officer at Gen 3

Apr 08 2024 32 mins  
Welcome back to the Partnership Economy podcast! We‘re starting Season 5 off strong, welcoming Kerry Curran, the former Chief Growth Officer at Gen3 Marketing, the oldest and largest affiliate specialty agency in the world. Kerry is a veteran of the marketing and partnerships space with over 17 years of experience and insights that she brings to this conversation. Kerry and host