OnBase: Smashing Sales and Marketing Misalignments

Dec 03 2024 506 ep. 27 mins 9
OnBase: Smashing Sales and Marketing Misalignments Podcast artwork

Sunny Side Up is now 'OnBase', the no-fluff, all-impact B2B podcast bridging the divide between sales and marketing. Hear from the sharpest minds in B2B as they share revenue-boosting tactics and lessons straight from the frontlines and help you solve your toughest challenges.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


Ep. 505 | AI-Driven Demand Gen: Predictive Analytics and Zero-Party Data Unlocked

Dec 03 2024 27 mins  
Episode Summary In this episode of OnBase, host Paul Gibson talks with AI growth expert Clemens Deimann about how AI transforms demand generation. Clemens highlights AI’s role in enhancing marketing through predictive analytics, audience segmentation, campaign optimization, and real-time simulations. He also shares strategies for overcoming AI adoption challenges and emphasizes u

Ep. 504 | Redefining ABM as a Go-To-Market Game Changer

Nov 26 2024 27 mins  
Episode Summary In this OnBase episode, Chris Moody talks with Tyler Pleiss, Associate Director of Growth Marketing at Movable Ink, about transforming Account-Based Marketing (ABM) from a tactical tool into a strategic go-to-market approach. Tyler shares insights on aligning ABM with enterprise goals, fostering cross-functional collaboration, and leveraging AI for efficiency. He em

Ep. 503 | Going from Traditional Sales to a Buyer-Centric Data-Driven Model

Nov 21 2024 35 mins  
Episode Summary In this episode of OnBase, host Chris Moody talks with Scott Clark about transforming B2B sales through a buyer-centric, data-driven approach. Drawing from his 30 years of experience in enterprise sales and marketing, Scott shares insights on aligning sales and marketing, leveraging data for efficiency, and integrating CRM and AI tools to enhance customer engagement

Ep. 502 | Why Brand is Your Biggest Revenue Driver

Nov 19 2024 27 mins  
Episode Summary In this episode of OnBase, host Chris Moody sits down with marketing powerhouse Elizabeth Hague to explore the pivotal role of brand building in driving responsible growth and long-term revenue success. Drawing from her 15 years of experience, Elizabeth shares actionable insights on breaking down silos, aligning the brand with demand, and fostering customer obsessio

Ep. 501 | How AI-Based Detection is Revolutionizing Security

Nov 16 2024 22 mins  
Episode Summary In this episode of OnBase, host Chris Moody talks with Anh Huynh about the evolving role of AI in cybersecurity, especially in email and collaboration systems. Anh shares his journey from early IT setups to today's advanced AI-based security measures, highlighting the shift from heuristics-based to AI-driven threat detection to combat sophisticated business email co

Ep. 500 | The Next Frontier in Account-Based GTM

Nov 07 2024 42 mins  
Episode Summary In this Special episode celebrating the release of our 500th episode, OnBase welcomes Demandbase CEO Gabe Rogol to discuss the company’s recent rebrand and the future of account-based GTM strategies. Gabe shares the vision behind the transformation, emphasizing Demandbase’s commitment to solving modern B2B challenges through enhanced integration, transparency, a

Ep. 499 | Achieving Cross-Functional Alignment for Revenue Growth

Oct 30 2024 28 mins  
Episode Summary In this episode of OnBase, Kyle Lacy discusses strategies for achieving cross-functional alignment between sales, marketing, and other teams. He identifies the main B2B marketing challenge as aligning these groups around common metrics and goals, emphasizing the need for documented processes and a shared revenue model. Kyle stresses the importance of marketing demon

Ep. 498 | How Sales and Marketing Misalignment Undermines Data and AI Transformation

Oct 08 2024 20 mins  
Episode Summary In this episode of OnBase, host Chris Moody interviews Aristomenis Capogeannis on the critical role of aligning sales and marketing for successful data and AI transformations. Ari explains that misalignment can increase costs and damage competitive advantage. He emphasizes the importance of a unified "single source of truth" to enhance collaboration and avoid redund

Ep. 497 | Tech to Tactics: A CMO's Guide to B2B Marketing Balance

Sep 12 2024 23 mins  
Episode Summary In this episode, Jayashree Rajan shares her unique journey from electrical engineering to becoming a seasoned marketing leader, emphasizing the importance of aligning marketing and sales strategies through trust, empathy, and shared goals. She discusses best practices for balancing inbound and outbound approaches, determining the right marketing mix based on organiz

Ep. 496 | The T-Shaped Marketer's Playbook

Aug 29 2024 21 mins  
Episode SummaryIn this episode, Julie Liu, the Senior Vice President of Strategic Initiatives and Marketing at AvePoint, shares her unique journey into the world of B2B marketing. Despite not having a traditional marketing background, Julie has built a successful career by embracing a "T-shaped" approach - being a strong generalist with deep expertise in specific areas. S