Marketing Strategies Podcast

May 14 2024 28 ep. 47 mins 18

Marketing Strategies Podcast artwork

I speak with an expert marketer from a high growth company each week. We discuss the marketing strategies they have used to grow their business. We talk about marketing channels, tactics, campaigns, tools and methods they have used to generate leads, sales and happy customers. I speak with marketing experts from companies such as Shopify, Revolut, Drift, Hubspot, Spotify, Skyscanner, Buffer, Constant Contact and many more. - - This podcast is for you if: - - * You’re new to marketing and want to learn up to date strategies. * You’re a seasoned marketer looking for new ways to improve your campaigns. * You’re a business owner who wants to implement growth strategies for your business. Listen and subscribe today. Please rate this podcast if you enjoyed it :)

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EP28: Henrique Cruz - Rows

May 14 2024 28 mins

In this episode I’m joined by Henrique Cruz, the head of growth at Rows. Rows is a modern blend of spreadsheet and database technology, connecting with hundreds of third-party tools to provide a seamless data analysis experience. Henrique’s leadership has been pivotal in Rows’ rapid expansion from 50,000 to 900,000 users in less than a year.

EP27: Marie Martens – Tally

Apr 30 2024 37 mins

In this episode, Matt is joined by Marie Martens, the founder of Tally, a rapidly growing form builder tool that prides itself on simplicity and power, all wrapped up in a free package. Marie shares the unique marketing strategies that have propelled Tally to surpass $100,000 in Monthly Recurring Revenue (MRR) with a lean team of three.

The 5 Strengths A Company Needs To Have To Grow - With Matt Lerner

May 23 2019 52 mins

Today I’m joined by Matt Lerner, who is the founder and CEO of Startup Core Strengths. Matt has a long history of growth marketing, most prominently at Paypal and 500 Startups. Matt created and lead PayPal’s first website marketing team driving over 85% of PayPal’s small business acquisition and generating $67M over three years. Matt then became a partner at 500 Startups wher

How ahrefs grew 60% YOY to $40million ARR - With Tim Soulo from ahrefs

Feb 25 2019 57 mins

I had the pleasure of speaking with Tim Soulo from ahrefs. Tim has been instrumental in ahrefs growth starting as the sole marketeer for the business in 2015 and growing the business to over $40million in ARR today. He has done this by doing every marketing activity himself before hiring experts to take over and improve his processes. Today they are flying in the world of SEO and c

How Typeform Disrupted An Industry & The Marketing Tactics They Use To Grow - With Sancar Sahin from Typeform

Feb 05 2019 40 mins

Typeform exploded into popularity with their unique conversational form builder in 2012. Their product disrupted a market that was used to filling out static forms files by field. Typeform was able to boast form completions of 60%+ whereas a standard form completion rate is typically 15%. This helped Typeform grow phenomenally, they have 200 employees, have received $50 million in

How Seedrs Market Their Business (700+ deals and €175 million in invested)

Jan 07 2019 40 mins

I speak with Ben Aronsten who is Chief Marketing Officer at Seedrs. We discuss how Seedrs has grown in a competitive and regulated financial industry. Seedrs is the most active equity crowdfunding platform in Europe with 700+ deals and €175 million in investment. We discuss big advertising deals with London Underground all the way through to targeted remarking campaigns based on

How To Create And Promote A Successful Online Course - With Amy Porterfield

Aug 21 2018 52 mins

I speak with Amy Porterfield about marketing and promoting courses. Amy has extensive experience with creating and promoting successful online courses. We discuss her full funnel from growing an email list all the way through to generating course subscriptions and supporting students. We discuss paid marketing, webinars, marketing automation, social media and a ton more. If you’r

How Uber Acquire New Users Through Digital Marketing - With Kevin Heung From Uber

Aug 15 2018 39 mins

I speak with Kevin Heung who is Head of Digital Marketing at Uber. This is a fascinating look into how Uber conducts their digital marketing and how they acquire new users. We discuss paid search, paid social, display, content marketing, organic social and search. Our conversation switches between Uber Rides and Uber Eats. Both are different marketplaces with their own stakeholders

How AppSumo, 500 Startups & Reforge Use Email Marketing For Growth With Susan Su From Reforge

Aug 08 2018 59 mins

I speak with Susan Su who is Head of Marketing at Reforge. Before this Susan worked as a growth partner at 500 Startups and Head of Content Partnerships and Email Marketing at AppSumo. We discuss email marketing in detail and I understand Susans passion for making sure her email list is performing to it’s best ability. We discuss email list growth, SEO, and content marketing. Thi

How Grammarly Grew To 10 Million Users - With Yuriy Timen from Grammarly

Jul 03 2018 45 mins

I speak with Yuriy Timen who is Head of Growth & Marketing at Grammarly. We discuss how Grammarly has grown from a small paid for product used by students to a widely available web app used by 10 million people. It’s Grammarly’s ambition to be everywhere people write. And this ambition certainly comes through in this discussion. We talk about SEO, product marketing, display adv