The Aspiring CMO

Oct 19 2024 54 ep. 34 mins 3
The Aspiring CMO Podcast artwork

Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.

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Why Most Marketing Agencies Fail Defining the CMO Role

Oct 19 2024 40 mins  
Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "mar

HIGH-CONVERTING Copywriting Secrets You Need to Know!

Oct 04 2024 33 mins  
Hey everyone! Welcome back to another episode of The Aspiring CMO.Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights.Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to b

Setting clear KPIs is KEY to Marketing SUCCESS | James Dooley

Sep 06 2024 37 mins  
Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us. James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.James has earned his stripes as the top-paid digital landlord,

The Impact of Consumer Psychology in Marketing - Sarah Chaya Presch

Aug 29 2024 31 mins  
In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference. Sarah will also br

The Illusion of getting things done - Kieran Browning

Aug 22 2024 41 mins  
In today’s episode, I’m going to talk to Kieran Browning, an efficiency coach who helps companies speed up and get rid of bottlenecks.If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you.Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s hol

Your Personal Brand is Your Sales Superpower - Steven Khanna

Aug 15 2024 26 mins  
“Try not to fake anything. Just be yourself”.In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales.We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-bui

Community is everything… but how do you build one? Chris M Walker

Jun 08 2024 44 mins  
In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to

How to Grow Your Marketing Agency and Personal Brand at the Same Time? Umar Faizan

May 29 2024 31 mins  
In this episode, I dive deep with Umar Faizan, founder of Growth Winner. We will talk about how personal branding fuels agency growth, leverage AI for efficient link building, and navigate its challenges.Plus, uncover Umar's top hiring tips and the advice he'd give his younger marketing self (spoiler alert: invest in expertise and funnels!).So, tune in this episode for actionable a

Secrets of a 7-figure Affiliate Marketer! Business and Career Tips - Niels Zee

May 17 2024 26 mins  
Are you tired of chasing trends in affiliate marketing? In this episode, I will interview Niels Zee, a 7-figure affiliate marketer, at the SEO Pirate Retreat Mastermind.We dive deep into the power of niche selection and passion. Discover how focusing on what you love can lead to better content, higher conversions, and explosive growth. Niels also shares insider secrets like negotia

Get High DR links with HARO and ChatGPT - Chris Panteli

May 05 2024 32 mins  
In this episode, I will sit down and talk to Chris Panteli about Haro (Help a Reporter Out) and link building. Chris shares his journey from running a fish and chip shop to starting his own online business. He explains how he discovered the importance of link building and how he got his FIRST LINK on the New York Times through Haro.Chris also discusses the difference between Haro a