The Aspiring CMO

Mar 06 2025 57 ep. 33 mins 3
The Aspiring CMO Podcast artwork

Digital marketing and entrepreneurship insights from REAL results, stories, and people. Weekly interviews with successful content creators, marketers, and entrepreneurs to find out how they got to where they are and what marketing strategies we can learn to grow our businesses and brands.

  Business
RSS feed Share
Copy RSS


Subscribe on Podcast Addict


From Copywriter to Marketing Leader & Fractional CMO - Kathryn Strachan

Mar 06 2025 26 mins  
How does a copywriter become a marketing agency leader and a fractional CMO?In this episode, Kathryn Strachan, a fractional CMO, talks about her path from copywriter to marketing professional.She explains her methods for building a marketing plan that works well for startup founders.If you are looking to gather funds and help your startup grow this year, listen as she discusses ove

What’s the secret behind faceless brands? Jabez Reuben

Feb 27 2025 26 mins  
In this episode, Jabez Ruben shares his personal tips for building a brand without relying on your own image. He explains how solid management helps your business grow and why reaching out directly with a few well-placed referrals can open new doors. Jabez also talks about testing your product before launch to avoid mistakes and save time and money. He highlights the value of meeti

How to handle $500,000 ad budget and make millions - Raj Vasani

Feb 11 2025 34 mins  
Hey everyone, welcome back to my latest episode!I had a great conversation with Raj Vasani, a super successful performance marketer who’s not only generated over $20 million in revenue for his clients but also spent over $600,000 on Facebook ads in one month.Raj recounted his journey from content writing and SEO beginnings to using his own money to learn advertising firsthand.We

Why Most Marketing Agencies Fail Defining the CMO Role

Oct 19 2024 40 mins  
Imagine you're standing at a crossroads, surrounded by countless paths leading to potential business growth.Which one do you choose? In this episode, I talk with Behdad Jamshidi, a true expert in the world of marketing strategy and business development.Behdad shared some incredible insights on how businesses can grow by finding the right marketing partners—a process he calls "mar

HIGH-CONVERTING Copywriting Secrets You Need to Know!

Oct 04 2024 33 mins  
Hey everyone! Welcome back to another episode of The Aspiring CMO.Today, I had an amazing chat with Bibi, a creative force in the SEO industry. She shared her journey from social media marketing to link building and offered some incredible insights.Bibi’s unique approach to link building has set her apart. You can learn why linkable assets matter and discover how she uses AI to b

$1M Marketing Advice From UK's Top Paid Digital Landlord: James Dooley

Sep 06 2024 37 mins  
Hey, Aspiring CMOs! I’m really excited about today’s episode because we’ve got James Dooley with us. James is a serial entrepreneur and one of the most sought-after fractional CMOs out there. If you’re curious about what it takes to thrive in both marketing and the larger business world, you’re in for a treat.James has earned his stripes as the top-paid digital landlord,

The Impact of Consumer Psychology in Marketing - Sarah Chaya Presch

Aug 29 2024 31 mins  
In today’s episode, I’m thrilled to sit down with Sarah Presch, the Chief Marketing Officer at Dragon Metrics. Sarah has some really valuable insights to share that I know will resonate with you all.We will explore why it’s important to think beyond just the numbers and how add a bit of psychology into our marketing campaigns that can make a big difference. Sarah will also br

The Illusion of getting things done - Kieran Browning

Aug 22 2024 41 mins  
In today’s episode, I’m going to talk to Kieran Browning, an efficiency coach who helps companies speed up and get rid of bottlenecks.If you feel like your team could be doing more, but something’s just not clicking, this episode is definitely for you.Kieran’s got some eye-opening thoughts on why so many marketing companies struggle to focus on a niche, and how that’s hol

Your Personal Brand is Your Sales Superpower - Steven Khanna

Aug 15 2024 26 mins  
“Try not to fake anything. Just be yourself”.In today episode, I sit down and talk with Steven Khanna from White Press. We dove deep into Stephen's experiences, uncovering valuable insights about the importance of authenticity in sales.We also explored the concept of transferable skills and how Stephen leveraged his experience in the restaurant industry to excel in the link-bui

Community is everything… but how do you build one? Chris M Walker

Jun 08 2024 44 mins  
In this episode, I had Chris M Walker, founder of Legiit, on the show. and he dropped some serious knowledge bombs.He emphasizes the importance of building a personal brand and staying resilient as an entrepreneur.Chris shared how Legiit uses a killer checklist for freelancers and a focus on building a strong community to attract the best people. He gave us some insights on how to