Lunch With Norm - The eCommerce & Amazon FBA Podcast

Jan 20 2025 100 ep. 53 mins 72
Lunch With Norm - The eCommerce & Amazon FBA Podcast artwork

Rise of the Micro-Brands. A live interview hosted by Norman Farrar AKA ”The Beard Guy”. Norm digs into current trends, the latest tips, and advice from experts in the eCommerce, Amazon FBA and online business world. Listeners will walk away with actionable tips that they can apply immediately to their business. Norm and his guests don’t give you get-rich-quick tips, they give sound advice to help you manage and grow your business.

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Your Website Is Costing You Thousands in Sales [Here's How to Fix It] | Matthew Stafford

Jan 20 2025 46 mins  
Your Website Is Costing You Thousands in Sales [Here's How to Fix It].In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers. Key topics include: - H

AI Predictions That Will Completely Change Your Business In 2025 | Kevin King

Jan 13 2025 45 mins  
In this episode of Lunch with Norm, Norm Farrar and Kevin King dive into the game-changing trends, tools, and strategies Amazon sellers need to dominate in 2025. From leveraging AI innovations to optimizing your network at industry events, this episode is packed with actionable insights! Key topics include: - The rise of AI tools and how to use them to streamline operations. - The

Top Amazon Fixes for 2025 Success: Fix Suspensions & Errors Fast! | John Cavendish

Jan 06 2025 31 mins  
🚀 Are Amazon Issues Holding You Back? Fix Them Fast! In this episode of Lunch with Norm, Norm Farrar sits down with John Cavendish, founder of Seller Candy, to uncover game-changing solutions for Amazon sellers. From resolving suspensions to tackling flat file errors and managing negative reviews, we’re diving deep into:- Proven strategies to fix Amazon suspensions in record t

Trump Tariffs Are Coming - How Amazon Sellers Can Avoid Disaster in 2025 | Steve Simonson

Dec 23 2024 54 mins  
In this episode of Lunch with Norm, we dive into a critical topic that every private-label Amazon seller needs to prepare for: the potential impact of Trump tariffs as he takes office in January. Norm Farrar sits down with e-commerce expert Steve Simonson to unpack the risks, challenges, and strategies for navigating the turbulent waters ahead. This episode is sponsored by Walmart

Amazon Suspensions Are Destroying Sellers - Don't be Next! | Joy Williams

Dec 18 2024 57 mins  
In this episode of the Lunch With Norm Podcast, we dive deep into one of the most critical challenges Amazon sellers face: account health, reviews, and suspensions. Joining us is Joy Williams, a seasoned expert from Seller Basics, who shares invaluable insights on how to navigate Amazon’s ever-changing policies and protect your business from costly suspensions.Joy Williams is a r

Does Sponsored Brands Cannibalize Organic Sales? Case Study Analysis | Neil Robson

Dec 04 2024 56 mins  
What if I told you that your biggest marketing strategy could be secretly sabotaging your organic sales? That's what were finding out today with Neil Robson from PPC Ninja. Our guest is a senior PPC Manager at PPC Ninja working with 7 figure to enterprise-level clients and developing new strategies at the agency. He’s from Edmonton and an ex-Amazon seller, with 3 years of selling

Omnichannel Marketing Strategies for Amazon Sellers | Andrew Maff

Nov 27 2024 52 mins  
As a marketing expert with over 15 years of experience, Andrew has worked in just about every role within the marketing world. Working for both agencies and in-house brands, he experienced firsthand the successes and opportunities of working toward results. Frustrated with trying to get separate agencies, departments, and people to try to work together - as he likes to phrase it, �

Why Old Marketing Tactics Don’t Work Anymore: Alex Cattoni Explains

Nov 18 2024 49 mins  
In this episode of Lunch with Norm, Norm Farrar sits down with Alex Cattoni, founder of The Copy Posse, to uncover the four major forces shaping the future of marketing. Alex shares her insights on the rise of consumer mistrust, why traditional sales funnels are outdated, and how marketers need to adapt to longer sales cycles. She also breaks down how social media is becoming the n

The Guide to TikTok Shop For Amazon Sellers 2024 | Michelle Barnum Smith

Nov 11 2024 64 mins  
Michelle has been at the forefront of external marketing for Amazon sellers since 2017. In 2022, she explored TikTok’s potential for boosting Amazon brands, and with the launch of TikTok Shop US in 2023, she quickly leveraged it to scale brands beyond Amazon. Her expertise is recognized by Forbes, Business Insider, and INC, and she’s a frequent expert at events like Titan Netwo

Hot or Not - What's Working for Amazon Sellers in 2024 | Jon Derkits

Oct 30 2024 68 mins  
In this episode of Lunch with Norm, Norm Farrar talks with Jon Derkits. He is a former Amazon marketplace executive, current 8-figure Amazon seller, and Chief Commercial Officer at Color More Lines. We'll be discussing what currently is working for Amazon sellers in 2024. In addition, Jon authors the widely popular Best@Amazon newsletter, a weekly newsletter for the Top 1% of Amazo