Jan 20 2025 46 mins 6
Your Website Is Costing You Thousands in Sales [Here's How to Fix It].
In this episode of Lunch with Norm, Norm Farrar sits down with Matthew Stafford, the CEO of Build Grow Scale, to uncover the secrets to optimizing your website and skyrocketing sales. Learn actionable, data-driven strategies that top eCommerce brands use to convert visitors into customers.
Key topics include:
- How to design a website that builds trust and boosts conversions.
- Why removing clutter can improve navigation and customer experience.
- The surprising power of negative reviews in driving sales.
- Secrets to maximizing your revenue per user and average order value.
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Links Mentioned: Learn More About Build Grow Scale: buildgrowscale.com
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*All conversations and information exchanged on the Lunch with Norm podcast or interaction on the Lunch with Norm Website is intended for educational and entertainment purposes only. Do not confuse this with advice or direction with your business per se. Always do your own research before following advice from any podcast/website. Amazon's Terms of Service is always changing. Make sure you are following relevant up-to-date information.
Timestamps
00:00 Intro
00:06 The Importance of Trust and Navigation
00:20 Maximizing Search and Filters
01:09 Guest Introduction: Matthew Stafford
02:51 Matthew Stafford's Journey
06:07 Optimizing Your Website for Conversions
09:06 Effective Navigation and User Experience
24:08 The Power of Reviews
24:30 Handling Negative Reviews
25:32 The Importance of Interaction
28:13 Giveaway Announcement
29:48 Q4 Sales Strategies
31:36 Gift Cards vs. Discounts
32:32 Key Performance Metrics
40:40 Data-Driven Optimization
