High Conversion Health Marketer

Dec 10 2024 140 ep. 29 mins 10
High Conversion Health Marketer Podcast artwork

The High Conversion Health Marketer is your go-to resource for writing copy that connects and converts. Hosted by Linda Melone, a former personal trainer turned email strategist with over 15 years of experience in the health, wellness, and fitness industries, this podcast is tailored for marketers and entrepreneurs looking to craft messaging that resonates with their audience. With a proven track record that includes a $70K email sequence, a 44% lift in homepage conversions, and content featured in TIME, Shape, and Huffington Post, Linda shares actionable strategies to transform your copy. Each week, listeners get a mix of solo episodes packed with expert tips and occasional guest interviews with top industry leaders. From breaking down effective frameworks to exploring real-world success stories, High-Conversion Health Marketer empowers you to make your product or service the obvious solution to your audience’s challenges. Subscribe now and start writing copy that gets results.

  Business  Health & Fitness
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Persuasion Simplified: Cracking the Conversion Code

Dec 10 2024 11 mins  
Do you know the persuasion tactic that increases conversions by 34%? Or one so powerful you probably fall for it even when you spot it. In this episode, certified conversion copywriter Linda Melone reveals seven powerful behavioral psychology tactics designed to enhance conversion rates. The episode begins with an overview of the role of emotional triggers in decision-making and tr

Authenticity & The Rise of the Knowledgeable Influencer

Dec 03 2024 35 mins  
In this episode I speak with Jake Kitchiner, co-founder of ChannelCrawler, as he defines the difference between influencers who drive meaningful actions and content creators who simply attract views. He digs into how niche-focused influencers can foster stronger audience engagement and higher conversions versus those with broader specialties. We’ll also explore why YouTube stands

Content vs. Copy: Are You Making This Common Mistake?

Nov 26 2024 6 mins  
In this episode of the High Conversion Health Marketer Podcast, I decipher the key differences between content and copy—and why confusing the two can sabotage your marketing efforts. Learn how content builds trust over time, while copy drives immediate action. Plus tune in for real-life examples that show exactly how to use both for maximum impact. Whether you're writing blog pos

Email Copy that Sells and Converts

Nov 19 2024 32 mins  
In this episode, sales copywriter and email marketing strategist Jenny Roth digs into the importance of nailing client voice by conducting solid market research. She also defines the importance of the “rule of one” to craft effective emails. Jenny also offers practical tips for creating engaging emails, maintaining consistency, and leveraging your email list to drive sales whil

Fit to Fanbase: Gym Branding

Nov 12 2024 36 mins  
Whether you're a gym owner, marketer, or fitness entrepreneur, this episode is packed with strategies to help your brand stand out in a competitive industry. Kai Huang, studio director at Fit Kit Studio, shares insider tips on how gyms can attract and keep loyal members. You'll find out why community is the ultimate secret weapon, how to target underserved markets, and what your br

How to Reach, Engage & Convert Podcast Listeners

Nov 05 2024 38 mins  
In this episode, Jamie Kennedy, executive producer of Brave Moon Podcasts dives into the power of podcasting as a marketing strategy for B2B companies. Jamie uncovers the foundational principles to promote a podcast effectively, the best ways to use SEO-rich titles and the best platforms for distributing them. She also gets into the need for podcasts to address specific business ch

How to Create Lead Magnets that Convert

Oct 29 2024 30 mins  
In this episode, I talk with Sarah Noel Block, founder of Tiny Marketing, a lead magnet and marketing expert. She tells how to turn casual visitors into committed subscribers, the difference between passive (quizzes, PDFs) and active (webinars, events) lead magnets—and why a mix of both boosts engagement. We also get into her strategy for aligning lead magnets with high-traffic p

How to Craft Mind-Reading Copy

Oct 21 2024 8 mins  
"It's like you're reading my mind!" is the best compliment you could ever hear from a reader. Because it means you've jumped into the conversation they're already having in their head. It shows you understand their challenge. Short of possessing telepathic powers, there's only one non-creepy way to do this in real life: Knowing where they are in their decision-making process. Do th

How to Build a Standout Brand Personality

Oct 15 2024 34 mins  
Is your brand personality truly representive of your brand? If not, your messaging may need a makeover. In this episode I speak with Allyson Letteri, a seasoned marketing leader and startup advisor, and author of "Standout StartUp." The discussion centers on the three P's of effective messaging—Persona, Positioning, and Personality. Allyson clearly defines the differences between

Master Client Attraction without Social Media Overwhelm

Oct 07 2024 27 mins  
In this episode I speak with Hailey Rowe—marketing/sales coach, consultant, and LinkedIn lead generation expert. Hailey shares her journey into coaching, emphasizing her background in behavioral change and business development within wellness startups. Hailey tells how she’s been helping service-based entrepreneurs build client-attraction systems and boost sales without falling